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JULY 14, 2010 We’ve Got Algorithms. Who Needs Editors?
In an article published last weekend on Mashable, Sarah Kessler asked the question, “ Can Robots Run the News? ” It’s an important question not just for journalists, but for anyone who creates or curates content on the Web. The examples Kessler cites span the range of content creation, from automatically generated sports news to the use of algorithms to identify news topics. There’s obvious value to automated content creation, and as Jeff Jarvis has declared, “ Data is (are) journalism.”
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JULY 16, 2010 Traffic’s Up…So What!
Many SEO practitioners as well as clients of SEO firms like-mindedly dream of watching organic search referrals climb from month-to-month and from a year-over-year perspective for that matter.
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JULY 1, 2010 Content’s Evil Twin: Advertorial
This morning, the Los Angeles Times passed yet another milestone on the road to ruin of what was once a great newspaper. When I opened it to section two (the awkwardly named “LATEXTRA”), I experienced the following sequence of thoughts: Wow, Universal Studios burned down yesterday.
B2B MEMES Saving Your Content from Web Clutter
| TUESDAY, JULY 6, 2010
Until very recently, Safari, Apple’s Web browser, has for me always come in a distant second to Firefox. But with the latest update to Safari, that may change. A new feature in Safari 5.0, Reader , is a compelling tool for reducing an article on the Web to its essence: the words. That such a tool is necessary underscores just how unfriendly to readers most Web sites have become. Why is it that online publications make it so hard to read the articles that are their main reason for existence? MORE >>
B2B MEMES Should We Worry About Gobbledygook?
| THURSDAY, JULY 29, 2010
Are the myriad gobbledygook terms that so many B2B writers warn against really just “imaginary bogeyman punching bags”? Is compiling a list of words that are overused and vague akin to burning books? Do the people who make those lists simply want to look smarter than everyone else? In an article that is long on indignation and short on specifics, Steven Parker this week made just those claims. MORE >>
B2B MEMES Journalists as Buzzword Killers
| TUESDAY, JULY 13, 2010
A post today from Josh Gordon on words to avoid in content marketing gets to the heart of what content marketers must do: think like journalists. In his post, he reports on an effort by PR strategist Adam Sherk to enumerate the frequency of 98 marketing buzzwords in current press releases. As Sherk acknowledges, he is building upon a list David Meerman Scott compiled last year of “ top gobbledygook phrases used in 2008.”. Here are the top 12 offenders: leader. leading. unique. great. solution. MORE >>
VIZION Google’s Social Search and Its Effect on Internet Marketing
| THURSDAY, JULY 22, 2010
Facebook. Twitter. LinkedIn. They’re all huge in the online world. Facebook, the world’s largest social networking site just reached 500,000 million users. Director David Fincher is set to release a movie this October about Facebook’s conception, history and founder. It even cast Justin Timberlake. But how do these social networking sites impact Internet marketing efforts? Top social networking sites have changed the online marketing landscape, with a focus on social media optimization (SMO). MORE >>
VISUAL REVENUE Optimizing News Media on the idea of people being Rational
| THURSDAY, JULY 1, 2010
The idea of people being rational self-maximizing actors, is obviously false, but why is that most optimization and performance models are constructed on that premise then? Rational and maximizing in the sense that people should always act in a way that leaves them better off. A premise which is assumed accurate for most automatic optimization models; models which takes a set number of fixed variables as an input, and provides a calculated output, or Rational output if you will. MORE >>