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APRIL 20, 2010 Is B2B Ready for Corporate Journalism?
Over the weekend, one of my blog posts from several months ago provoked a comment that was simply too good to let pass unnoticed. It spelled out the feelings of many journalists when faced with the prospect of going over to the dark side , as David Meerman Scott has put it, by writing directly for a sponsor. The commenter’s position was that by doing so, you are inevitably compromising the journalistic goal of telling the truth. What adds heft to this view is its basis in experience.
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APRIL 26, 2010 Monitoring Your Link-Building Provider
No time to build links to your site? Hire a link-building provider and then you don’t even have to think about inbound linking. Wrong, bad link-builders will likely set you back further then where you are now in respect to link-building and your trustworthiness with the search engines.
WWW.TOPRANKBLOG.COM B2B SEO - Common Mistakes & How to Avoid Them
| FRIDAY, APRIL 23, 2010
Online Marketing Blog Grow your business with TopRank Online Marketing tips, articles, & experts interviews on social media, digital PR & search engine marketing. MORE >>
WWW.WORDSTREAM.COM Heads or Tails? - How to Profit From Long Tail Keywords that Don’t Exist
| TUESDAY, APRIL 6, 2010
Client Login | Free Tool Login | Free Tool Register Welcome, ! Logout Account Status: Unverified [ Click here to verify ] Products Solutions Learn Pricing Support Company Blog Home » Internet Marketing Blog » Heads or Tails? Heads or Tails? - How to Profit From Long Tail Keywords that Don’t Exist April 08, 2009 Written by Tom Demers Posted In: Keyword Marketing Comments: 5 This is the first in a three-part series on the types of keywords you should be targeting. MORE >>
B2B MEMES 5 Keys to Effective B2B Content
| WEDNESDAY, APRIL 14, 2010
Photo by Brenda Starr. For the last couple of weeks, I’ve been working on a project that involves reading a bunch of feature articles from a wide range of B2B publishers. It’s been, surprisingly, an inspiring experience. Why the surprise? I guess because there’s so much gloom and doom surrounding the future of B2B publishing. The grim outlook makes it easy to forget just how much superb work is still being done by B2B journalists. MORE >>
B2B MEMES What B2B Publishers Don’t Get: You Can’t Own the Conversation
| FRIDAY, APRIL 2, 2010
Although there may be a few exceptions, Stephen Saunders got it right this week when he wrote on Folio: ’s web site that most B2B publishers are miserable failures at social networking. He argues that you can’t build and maintain an online business community unless you produce lots of your own content to support it. There’s some truth to that, as I’ll suggest. But he omits the bigger point. B2B networks usually fail because publishers expect to control them. MORE >>
B2B MEMES Is Your Content Putting You at Risk?
| THURSDAY, APRIL 1, 2010
For B2B companies embracing their new role as publishers, the content marketing community has produced a huge archive of valuable advice. There is at least one topic, however, that is rarely discussed: the legal risks and responsibilities of publishing. The silence is understandable. Most of the time, the kind of publishing that content marketers do isn’t very risky. MORE >>
- Demographic Data in Yahoo Web Analytics and its Validity VISUAL REVENUE | WEDNESDAY, APRIL 14, 2010
- Defining Subscriber as an online News Media metric VISUAL REVENUE | WEDNESDAY, APRIL 21, 2010
- 5 Reasons to Invest in the Long-Tail WWW.ALANMITCHELL.COM.AU | TUESDAY, APRIL 6, 2010
- Checklist for Changing Your URL Structure WWW.SEO.COM | FRIDAY, APRIL 23, 2010
- Informing the Tail - Mid-Level & Long Tail Information Architecture WWW.WORDSTREAM.COM | TUESDAY, APRIL 6, 2010
- Building Links & Creating Content For Mid & Long Tail Phrases WWW.WORDSTREAM.COM | TUESDAY, APRIL 6, 2010
- Linkbait: The Most Linked to Articles | Linkbait Examples WWW.SEO-DOCTOR.CO.UK | FRIDAY, APRIL 23, 2010
- Mobile Search – Time to Act VIZION | THURSDAY, APRIL 1, 2010