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APRIL 15, 2013 The newsonomics of recycling journalism
About. Contact. Subscribe. Speaking. Press. Mobile. Outsell. The newsonomics of recycling journalism. Apr 13, 2013. First published at Nieman Journalism Lab. There’s an important number in his week’s first-of-its-kind Newspaper Association of America report — The American Newspaper Media Industry Revenue Profile 2012 — on the evolution of revenue sources. That number: 8 percent. Eight percent of 2012 newspaper revenues came from something other than advertising or circulation.
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APRIL 10, 2013 A Paid Search Smart Guide to Earning Returns in 2013
Spring breeds new techniques and opportunities for Internet marketers, particularly in the area of paid search (aka PPC). Google and Bing have added additional functionality in both ad formats and targeting. These new features should make managing and testing your campaigns a lot easier.
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APRIL 4, 2013 The Newsroom of Tomorrow: What Happens When Editors Have Data
This post is republished from one that we had previously submitted to VentureBeat. It’s been a little more than two years since we launched our predictive analytics platform for editors, and it has been an amazing 24 months supporting their efforts to program content on homepages, section fronts and in social channels.
VIZION PPC To Strengthen and Support Social Media
| WEDNESDAY, APRIL 24, 2013
Pay-per-click (PPC) and social media are very diverse digital marketing approaches. While pay-per-click (PPC) is based on immediate calls-to-action via push marketing, social media is based on brand awareness via pull marketing. Use this to your advantage. Utilize paid search data and metrics to strengthen and support social media marketing efforts. In this sense, they really do work hand-in-hand. First, remember to stick to the 80/20 rule when creating content for social media channels. MORE >>
VIZION Using PPC Data to Your SEO Advantage
| TUESDAY, APRIL 16, 2013
A well thought out SEO strategy is contingent on exhausting all outlets of knowledge in the initial phases of the organic search effort. This means mining through competitor data points to assess how they have reached success but also utilizing data from your own marketing efforts to assess what your avenue of attack should be as it relates to SEO. MORE >>
VIZION Fine Tune Link Building Efforts With PPC Data
| WEDNESDAY, APRIL 3, 2013
Whether you’re in the process of building links or getting a campaign ramped up, chances are you could stand to take some time to look at improving your link campaign. If you’re looking for some inspiration or need some insight on how to improve your links, I suggest taking a look at your PPC for some insight. Evaluate Landing Pages. One item that is taken into consideration managing PPC is the landing page you’re sending visitors to. MORE >>
WWW.EMEDIAVITALS.COM Winds of change blow more briskly through B2B media
| TUESDAY, APRIL 16, 2013
Social. Facebook. LinkedIn. Twitter. Emerging. Engagement. Tools. Mobile. Tablets. E-readers. Smartphones. Mobile Web. Geolocation. Monetization. Advertising. Content Strategy. Daily Deals. E-Commerce. Hyperlocal. Lead Generation. Marketing Services. Paywalls. longtailseo MORE >>