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JUNE 21, 2010 Choose Daily Unique Article Views – over Page Views
Should News Media Publishers Optimize for more Page Views or more Article Views ? I was spending my weekend in Albany having good positive day long discussions with a publisher about whether one should optimize for more Page views per visit (PPV) or more Article views per visit (APV).
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JUNE 30, 2010 Wine, Roses, and Oil: PR and the Truth
Last night I happened to watch Days of Wine and Roses , a Jack Lemon-Lee Remick movie from 1962 that, perhaps because of the overexposed theme song, I had resisted for years. My mistake.
B2B MEMES The Coming Content Marketing-Publishing Continuum
| MONDAY, JUNE 21, 2010
Writing on Foliomag.com earlier this month, blogger Josh Gordon spun a comment heard at the Folio: show into a bullish prediction for print magazines. Although the grounds for his optimism might be questioned, I’ll leave that to prophet of print doom Private Frazer and others. What interested me most in Gordon’s premise was a point he didn’t follow up—the potential convergence, whether in print or online, of traditional publishing and content marketing. MORE >>
B2B MEMES Ethics: Transparency Is Not All
| MONDAY, JUNE 28, 2010
In a comment today on a recent B2B Memes blog post, “ Content Marketing’s PR Problem ,” a reader by the dubious name of Ant Miles raises an interesting point about content marketing and journalism. As Miles notes, journalism is often biased in hidden ways by PR and marketing. In content marketing, that bias tends to be more transparent. So in the latter case, “cynical audiences will see overly biased content for what it is—PR by another name—and treat it as such.”. MORE >>
B2B MEMES The Great Ghost-Blogging Debate
| TUESDAY, JUNE 22, 2010
As he does so often and so well, Mark Schaeffer has sparked yet another fascinating debate on his blog today. Reviving a topic addressed last March by Jon Buscall and Mitch Joel , he argues against their position that CEOs should not use ghost writers for their blogs. While Schaeffer agrees with them in theory, in practice, he says, “ghost blogging” is routine. It’s a waste of energy, he concludes, to argue against it. Instead, the focus should be on improving ghost blogging, not deprecating it. MORE >>
B2B MEMES Should Journalists Learn to Code?
| WEDNESDAY, JUNE 2, 2010
A thoughtful article on MediaShift today by Roland Legrand makes a compelling case for journalists learning programming. Though he starts by reciting a long list of reasons not to code, he ends up fairly adamantly arguing the case for making it mandatory. The only exception he admits is any journalist who plans to quit the business before 2020. Personally, I don’t need convincing. I’ve shared this view since the late 1990s, and have a shelf of Perl, PHP, and MySQL books to prove it. MORE >>