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| || | VIZION
OCTOBER 23, 2014 Search as a Business (Live Blogging From Bing Ads Next)
Speaker David Pann, General Manager, Search Business Group. Sea Change: Get integrated with all MSFT products. Build a monetization engine that can apply to all MSFT. Listening – we (MSFT/Bing) didn’t have the right to tell people how to do things. We had to listen and provide what customers want.