Is Your Content Strategy Guided by Audience Intent (or Just Keywords)? Here are some tips to craft content based on the various types of user intents.” Gary Huhn. Should I Collect Email Addresses on My Blog in 2014? The Benefits of Collecting Email Addresses on Your Blog. Email marketing definitely has the potential to be a major asset. It’s been a tried and trusted tactic for marketers and appears to remain a key point of interest.” Gary Huhn.