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| | B2B MEMES
DECEMBER 10, 2012 Content Marketing & Journalism: Theory vs. Practice
Paul Conley has written another one of his all-too-rare blog posts , and as usually happens, he has motivated me to get off my own long-dormant blogging butt. It only adds to my motivation that he mentions my year-old interview with him here on B2B Memes. Back then, he surprised me with a pessimistic assessment of the state of content marketing as a home for journalists. Companies whose main business is not publishing, he said, are simply unwilling to take on serious journalism.