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JUNE 6, 2009 [Destination Page] PPC Marketing and Long-Tail Analysis - Rebuttal | Distinct SEO Blog
You then take these phrases and build it into your content on your site, blog or other published page, in order to attract more traffic. My destination page was the same, the homepage. ( Then I concatenate the pages with their perspective keywords, also applying WordTracker, the Google Keyword Tool, and my HitTail results, creating a database with Access, and finally matching everything up with their correct pages. © Distinct SEO.com 2005-2009 Top of Page.
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JANUARY 12, 2009 [Destination Page] Link Theme Pyramid
Anchor text should match the page its linking to. If the anchor says red widgets, particularly for a page meant to convert for red widgets, it should have the phrase red widgets on the page. Because of the natural non-solicited links Ive received on some sites, Ive become a believer in the ability of the linking sites relevance to a query being able to transfer over to the linked-to page. This means building specific links to specific pages.