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JULY 22, 2011 [Course, Sales Funnel] Does Danger Lurk in the Language of Social Media?
They’ve got it wrong, of course. But how many corporations will see it only as another tool for trapping yet more leads into the ever-ravenous sales funnel? No writer can become good at the craft without being sensitive to language. But in other contexts, that vocational advantage can be a liability. This seems to be true of many journalists who resist the benefits of new media solely because of the language used to describe them.
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MAY 18, 2010 [Course, Sales Funnel] Content SEO
Longer sales cycles due to more complex products and services and business purchasing processes often require more information. If so, directionally where do you see gaps -- that is, what stage (or stages) in the sales funnel has the fewest (or weakest) assets?
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MARCH 13, 2012 [Course, Sales Funnel] Nielsen Report: Blogs Still on the Rise | ClickZ
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