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| || | VISUAL REVENUE
AUGUST 16, 2010 [Cost Per Thousand] eCPM and Revenue Opportunities for Publishers
Evaluating an initiative, which promises to provide an additional 22,000,000 page view impressions per month, the revenue opportunity is $ 69,960 ((22,000,000 * $3.18)/1000). 1] eCPM: Effective Cost Per Thousand. Update: Perhaps it’s time to baptize this not per the tone of Google (eCPM) – but as the more appropriate RPM (Revenue per Thousand).