• WWW.SEARCHENGINEJOURNAL.COM  |  SUNDAY, MAY 31, 2009
    [Cost Per Sale] The ROI of PPC Beats Most Advertising Opportunities
    To protect client identity and competitive advantages, I can’t share the spends or sales volumes, but I can tell you that the lion’s share of revenue came from Pay Per Click. The best ROI results came from: Pay Per Click advertising Text ad placements on locally-focused websites The advantage of some of these local placements is that the cost per click can be much lower than what you pay in AdWords- at times, 50% less or more.