As we stated in the opening paragraph, WordStreams organic search engine optimization and pay-per-click software solutions are specifically designed to increase efficiency and offer sophisticated negative keyword tools that enable you to harness and monetize long-tail search traffic.
Focus on Actions. Measure success by actions taken. Great costper thousand views or high numbers of eyes on your ad won’t matter if your target audience isn’t engaged. Don’t over-focus on actions. The Ads Manager provides detailed metrics on your cost.
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