Focus on Actions. Measure success by actions taken. Great costper thousand views or high numbers of eyes on your ad won’t matter if your target audience isn’t engaged. Don’t over-focus on actions. The Ads Manager provides detailed metrics on your cost.
As we stated in the opening paragraph, WordStreams organic search engine optimization and pay-per-click software solutions are specifically designed to increase efficiency and offer sophisticated negative keyword tools that enable you to harness and monetize long-tail search traffic.
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