There are a few main terms you should know when it comes to paid SEM advertisements: PPC (pay-per-click). CPA (cost-per-acquisition). Your CPA is the total cost of your PPC campaign divided by the conversions you secured. CPC (cost-per-click).
With costper click consistently rising year over year, marketers must find unique ways to maximize and convert each click. So how do you fine tune your campaigns to ensure that you are paying the least amount per click and maximizing that click to the best ROI possible?
Blog Projects About me Contact « Budget Time for Budget Checks One Keyword per Ad Group: Pros & Cons » The 5 Benefits of Long-Tail Keywords There’s been a lot of talk about long-tail keywords in pay per click (PPC).
Gary offers a slant to marketing and pay-per-click uses of Long Tail that Im sure youll find useful and insightful. CPC, the massively lower cost (and these are British Sterling), the fact that the conversion is more than double, and the most significant difference being the overall conversion cost… Thats a conversion cost 65% reduction. More significant is the CPC was reduced.03.