Blog Projects About me Contact « Budget Time for Budget Checks One Keyword per Ad Group: Pros & Cons » The 5 Benefits of Long-Tail Keywords There’s been a lot of talk about long-tail keywords in pay per click (PPC).
Your digital goals are of course, online focused. Running the entire process from advertising to fulfillment taught me a couple of things, we would mostly talk about conversion, customer acquisitioncost, closure rate and stuff like that. Of course not.
Gary offers a slant to marketing and pay-per-click uses of Long Tail that Im sure youll find useful and insightful. Of course a percentage of these do not match the content of any page, so I send those to the homepage. CPC, the massively lower cost (and these are British Sterling), the fact that the conversion is more than double, and the most significant difference being the overall conversion cost… Thats a conversion cost 65% reduction.