| || |
|Page 1 of 1 || Previous | Next |
| || || |
| || || || | WWW.DISTINCTSEO.COM
JUNE 6, 2009 [Cost Per Acquisition] PPC Marketing and Long-Tail Analysis - Rebuttal | Distinct SEO Blog
Gary offers a slant to marketing and pay-per-click uses of Long Tail that Im sure youll find useful and insightful. CPC, the massively lower cost (and these are British Sterling), the fact that the conversion is more than double, and the most significant difference being the overall conversion cost… Thats a conversion cost 65% reduction. Also significant are the Conversion Rate is up 58% and the Cost per Conversion down 69%.