That means including structured content in order to communicate contextual information to the engines in a way they can understand. This allows the search engines a better contextual understanding of the content itself and properly index it for search. Online marketing today primarily consists of two heavy-weights that go hand-in-hand: content marketing and social media marketing. Brands use content marketing as a primary factor in their social media efforts. MORE >>

A comprehensive, business-grade, SaaS content curation solution that automates the tedious tasks (search, organizing, and publishing ) while giving you complete, centralized control of the human tasks (evaluation, contextualizing, and approval). Call Us 888.476.1881. What We Do. Our Approach. Strategy Development. Research. Content Creation. Optimization. Promotion. Distribution. Link Building. Measure Results. Services. Link Building. Website Marketing. Social Media. Local Search. MORE >>

By asking questions and then implementing feedback, brands can increasingly contextualize the information they present. Top Stories Photo & Video Galleries Top Lists Trending Topics Twitter YouTube Facebook iPhone Google Video More Topics. People Recommended Mashable Staff More people. Jobs Welcome to Mashable! MORE >>

Most blog owners will attempt to restrict you links to this section of the post, however, if you are an authoritative figure within your vertical, you can request that you be allowed 1-3 contextual links within the body of the post. Contextual links are clickable text links made up of a keyword phrases within the content of an article. A contextual link can only work if it links to a page primarily about the keyword phrase. MORE >>

The networks realize that as your networks both grow and contextualize, your presence increases exponentially in value and they can sell against it. and then create engagement and advocacy programs around them…contextually. MORE >>