• VIZION  |  MONDAY, JUNE 25, 2018
    [Content] 3 Common Image Issues Dragging Down Your Page-Load Time and How to Diagnose Them
    To evaluate total image weight contributing to a page, run the URL test on WebPageTest.org, and then click on the “Content Breakdown” link in the main navigation. There’s no doubt page-load time is a very hot topic in SEO right now and has been for the past several years when it officially became a ranking signal for desktop devices in April 2010.
  • VIZION  |  MONDAY, JUNE 25, 2018
    [Content] Franchise Marketing and SEO 101
    Marketers can run into issues specific to businesses that are part of a larger franchise; for instance, search engine penalties for duplicate content. Google and other search engines take duplicate content seriously. Even if you’re not technically plagiarizing because you have the right to use the franchise’s content, Google will penalize your individual website for publishing content that already exists on the web. So, you’ve bought a franchise!
  • VIZION  |  FRIDAY, JUNE 22, 2018
    [Content] How to Optimize Your Amazon PPC Campaigns
    Once you have your long-tail keywords, insert them naturally into your product listings and PPC ad content to become more visible on Amazon. Use a healthy mix of regular and long-tail keywords in your content for the best results. Amazon is the world’s largest e-commerce retailer, earning a net profit of $3 billion after taxes in 2017. Other brands, however, can tap into Amazon’s enormous global market through Amazon pay-per-click (PPC) ad campaigns.
  • VIZION  |  WEDNESDAY, JUNE 20, 2018
    [Content] What Is a Social Media Algorithm and How Does It Work?
    If you don’t play to the beat of the algorithm’s drum, you might find it difficult or impossible to put your content in front of your desired audience. If the algorithm doesn’t see your content as relevant to the user, it will make it as good as invisible. Social media sites still prioritize the chronological order of posts to show users the freshest information, but they also use an algorithm to focus on content that’s most important to the individual logged on.
  • VIZION  |  MONDAY, JUNE 18, 2018
    [Content] 10 Google Search Operators Every SEO Should Know
    This operator lets you search for terms anywhere on a webpage, not just its body content. Putting “intext:” before a search word or phrase will show you where it pops up on a site’s title, URL, meta description, tags, body content, and elsewhere. Looking for a fast and easy way to enhance your site’s blog content? Then, craft your content to beat what’s already out there. about the desired search term instead of other content.
  • VIZION  |  FRIDAY, JUNE 15, 2018
    [Content] How to Set Up Google Search Console in 5 Easy Steps
    Do not alter the content of the file or its name. Google wants your website to succeed. The search engine powerhouse has proved this again and again with the incredible tools it offers businesses and website owners. One tool you shouldn’t pass up is Google Search Console. Google Search Console is the new name for the suite formerly known as Google Webmaster Tools (GWT).
  • VIZION  |  TUESDAY, JUNE 12, 2018
    [Content] 2018 Complete Social Media Conference Guide
    Topics on the roster include social media marketing, digital strategy, demand marketing, customer analytics, creative media, and content marketing. Content Marketing World : September 4-7. If you can’t attend Inbound or would prefer a different type of social media conference, attend the Content Marketing World Conference and Expo instead. This conference, located in Cleveland, Ohio, centers on content marketing in particular.
  • VIZION  |  THURSDAY, MAY 31, 2018
    [Content] How to Use Snapchat for Business
    Memories – These memories allow users to save snaps and look back on different ones sent previously so as to avoid duplicate content. Like the stories feature, Snapchat Discover compiles audio and video content with links to proper articles and graphics embedded within. Provide Content Exclusive to Your Business. Users of Snapchat are used to seeing content that is raw and unscripted.
  • VIZION  |  TUESDAY, MAY 29, 2018
    [Content] Top 5 Questions You Should Ask During Your SEO Audit
    Content marketing. Current content recommendations. So, you’ve taken a crucial step for the SEO of your business’ website and opted for an SEO Audit. This is the single best way to figure out what needs improving on your site. Now, what happens next? Choosing an individual or agency for your audit can be daunting. Being informed on all aspects of your agency as well as what questions to ask them before your audit is key.
  • VIZION  |  FRIDAY, MAY 25, 2018
    [Content] Top 10 Tips for Using Pinterest for Business
    Here is some of the vocab to know: These are simply areas with condensed, categorized content. Adding a save button to your website lets users pin your content with a single click. This can greatly increase the amount of content pinned from your site. This program measures the performance of your pins and shows trends in your audience, like how it’s growing and how well users/followers receive your content.
  • VIZION  |  WEDNESDAY, MAY 23, 2018
    [Content] Why Any Business Should Consider an SEO Audit
    Content strategies. Poor content can prevent your business from showing up in SERPs (search engine ranking pages). On-page issues may make content harder to access. Analyze Content. Content remains a top priority in optimization. An SEO audit will make sure your content is keyword-centered and free of fluff and filler. Other areas of your website’s content SEO audits cover include: Headlines tell you most about a page. Duplicate content.
  • VIZION  |  SATURDAY, MAY 19, 2018
    [Content] How to Do a Twitter Audit: Beginner 101
    Here’s what you need to do to complete a successful Twitter audit: Review Your Content. Use the Twitter analytics tool or a URL-shortening service to understand if your content connects with your desired audience. Indications you’re effectively engaging your audience with your Twitter content include: Signal that Twitter users appreciate the content you’re sharing. Although they aren’t sharing your content, this is still a good sign.
  • VIZION  |  FRIDAY, MAY 18, 2018
    [Content] Increase Your ROI with These Google Display Network Targeting Tips
    It allows you to tailor special content for frequent visitors of your site as well as those who’ve purchased your goods or services. An important advantage of advertising on the Google Display Network is the ability to include visual content in your marketing materials. Nearly 90% of all internet users worldwide, including 89% of smartphone users in the United States, interact with the Google Display Network.
  • VIZION  |  THURSDAY, MAY 17, 2018
    [Content] Are You Optimized for Voice Search? You Should Be!
    Thus, to benefit the user, content gathered in response to a voice search must be easily accessed on a mobile device, relevant, and brief. To develop content that reflects live interaction, try to adapt the type of questions that customers pose about your business over the phone. Create Mobile-Friendly Content. Ensure that voice search users can read your content on their mobile devices by keeping it succinct and accessible.
  • VIZION  |  THURSDAY, MAY 10, 2018
    [Content] How to Do Keyword Research for PPC
    In the modern age there are many ways to search for content on the internet. Keywords are words and phrases that customers and audiences search for in Google and other search engines. Advertisers and businesses bid on the right for their link to come up when people search for those words. Google runs these auctions, charging advertisers for each click based on the quality score and bid. This is one of the most basic, yet relatively unknown processes in online advertising.
  • VIZION  |  TUESDAY, MAY 8, 2018
    [Content] What Is Facebook Business Manager?
    This person has control over all content and settings in the business account. Social Sharing: Top 10 Ways to Make Your Content More Shareable. The business world is moving online. In order to be a big competitor in this world, a business needs to have a social media presence. For many businesses, Facebook and other social media outlets are a way to get their brand out into the public eye.
  • VIZION  |  WEDNESDAY, MAY 2, 2018
    [Content] Mobile-First Indexing is NOT #FakeNews
    Remember, this is the potential universal target for any and all mobile sites, regardless of technology or content depth, but also remember that content that is good and is truly useful from the user-intent perspective can balance this out. Make Sure Your Content is the Same from Desktop to Mobile”. As I like to call-out, Google is not just a search engine, but also a content company.
  • VIZION  |  MONDAY, APRIL 23, 2018
    [Content] 8 Key Questions to Ask a Potential B2B SEO Consultant or Agency
    It can include website redesign, internal linking, content creation, and a number of other items. Selecting your search engine optimization (SEO) consultant or agency is about more than just money. Your SEO strategy can virtually decide the fate of your company. Business-to-business (B2B) owners should not underestimate the importance of hiring the right SEO consultant. Finding a B2B SEO agency is an art and science that requires effort for optimal success.
  • VIZION  |  TUESDAY, APRIL 17, 2018
    [Content] Google Is Your Mobile-First Guidance Counselor
    There are so many people and companies writing content about Google’s impending change to true “mobile-first” indexing that it can make your head spin, especially with all the speculation of what it will take to do it right. Let’s start with some of the history and what better than reviewing Google’s own published content. I like to joke that Google is a “’content” producer that also runs the world’s most successful search engine.
  • VIZION  |  MONDAY, APRIL 9, 2018
    [Content] How to Deal With Pages That Have Thin Content
    In the world of content marketing, thin content refers to poor quality. Thin content may follow all relevant SEO best practices but fail to deliver value to the reader. Identifying Thin Content on Your Website. To gain a general sense about the quality of your content for SEO purposes, look at your page bounce rates. The update has been in place for years, but many brands continue to struggle with thin content-related penalties. Content Marketing
  • VIZION  |  MONDAY, APRIL 2, 2018
    [Content] 5 Successful B2B AdWords Best Practices
    Keep in mind the 4 C ’s of remarketing: content, cookie duration, creative and context. Be sure to use relevant content for your ads and the specific term. B2B owners view AdWords suspiciously. Done incorrectly, AdWords is just like any other advertising venue, an easy place to lose money. Most businesses don’t use AdWords effectively. They find it challenging to figure out which terms to target for conversion.
  • VIZION  |  MONDAY, MARCH 26, 2018
    [Content] 5 Tips to Make Your PPC Campaigns Better
    PPC campaigns make a brand visible to target consumers who might otherwise have never encountered its content. Use your keyword in the page’s headline and content. Pay-per-click (PPC) advertising is not a trend or fad. It’s a marketing tactic that has proven exceptionally rewarding to thousands of businesses. An optimized PPC ad can funnel users directly to a relevant page on a website, sealing conversions and turning leads into customers. PPC ads are here to stay.
  • VIZION  |  TUESDAY, MARCH 20, 2018
    [Content] Wendy’s Social Media: A Guide to Branding Your Voice & Building Your Team
    Would the “precanned” content and responses be that noticeable? Back then we had social media contests to see who could get the most interaction on content pushed to Facebook and Twitter. Ask yourself: What kind of content do they digest? 2017 was a big year for brands in social media. There were so many wins and fails that if I attempted to record and publish them all, it would almost be 2019. What happened to Wendy’s in 2017?
  • VIZION  |  MONDAY, MARCH 12, 2018
    [Content] Don’t Limit Your Local SEO Resource Options Looking Only Locally
    Local SEO also relies on link building, content, keywords, and other website optimization factors – all relevant to local searches. “Shop local” seems to be the millennial mantra, and they aren’t the only ones – consumers of all demographics have grown in their support of local small businesses. More and more users are conducting searches for businesses “near me,” or local brands that are in their neighborhoods.
    [Content] An Easy Guide to Creating an Email Drip Campaign
    Drip campaigns are complex, require a lot of original content and emails, and take time to put together. Make Your Content Matter. To be effective , you need to write good emails, with content that engages your target audience. Poorly written emails will drive customers away as surely as any other poorly written content. Write a clear headline, present the content professionally, and include the legally required opt-in box.
    [Content] How to Write a Cold Call Email
    Engaging readers requires good writing, compelling content, and something actionable each recipient feels uniquely qualified to fulfill. Don’t waste their time with filler content, extra details, or unnecessary anecdotes. Email campaigns offer a very inexpensive tool for reaching an audience. Many careers and start-ups flourished because of cold emails, but that doesn’t mean they’re easy. You have no audience relationship and you lack feedback that allows you to adjust as you go.
  • VIZION  |  MONDAY, JANUARY 29, 2018
    [Content] 6 Reasons Your Content Sucks – And What to Do About It
    Unfortunately, many companies continue to crank out content that sucks. Poorly crafted content represents a time suck and a money suck you really can’t afford. If your content isn’t delivering measurable and meaningful results, you may want to reevaluate your content marketing strategy. Why Content Deserves Your Attention. Marketers rarely know which piece of content will serve as a reader’s gateway to their brands. Your older content languishes online.
  • VIZION  |  MONDAY, JANUARY 22, 2018
    [Content] 3 Reasons a Call to Action is Important
    There is a reason the CTA button has become such a staple on site content and in ad copy – three reasons, in fact. A call to action is the finishing touch on any type of content. Your lead has read or at least scanned your content, and may be on the fence about taking the next step. Next time you’re creating site content or ad copy, let your call to action shine.
    [Content] Google Chrome’s Plan to Distrust Symantec Certificates
    You know, hiding page content that seemed superfluous since it was indexed on the Desktop, those extra contact options that seemed redundant on the smaller screen, or those extra menu options that didn’t fit well into your hamburger style mobile menu because they were at the 3 rd tier or below and that many narrowing sub-menus just seemed like an annoyance…yeah, all those things. In a web-enabled world, we always seem to be moving faster, working harder, and getting more done.
  • VIZION  |  MONDAY, JANUARY 1, 2018
    [Content] What’s Coming Up in 2018? Digital Marketing Pros Weigh in!
    For SEOs, we should focus on getting better at information architecture, taxonomy, and content (those things that we can directly control). By optimizing the websites to ensure that they are mobile friendly (same content on the mobile version as the desktop?) and presenting quality content that is relevant to queries that we know can lead to getting prospects/sales into the pipeline, we are fulfilling our end of the bargain.” Happy New Year from Vizion Interactive!
  • VIZION  |  MONDAY, DECEMBER 11, 2017
    [Content] Melanie Deziel Discusses How to Think Like a Journalist at DDS 2017
    Melanie is an award-winning branded content strategist and consultant, and the founder of The Overlap League, the native ad newsletter. She is a board member of the Native Advertising Institute, has served as an executive judge for the Digiday Content Marketing Awards, and travels the country educating marketing, sales and editorial teams on branded content strategy. Vizion had the pleasure of speaking with Melanie Deziel at this year’s Dallas Digital Summit.
  • VIZION  |  MONDAY, DECEMBER 11, 2017
    [Content] Exclusive Interviews with Experts at Dallas Digital Summit 2017
    and informative sessions on the hot topics of SEO, Content Marketing, Email, Social Media and more. That’s a wrap! Dallas Digital Summit 2017 was a blast, with inspiring keynotes by Jay Baer and Morgan Spurlock (see links to our exclusive interviews below!), We caught up with some of our favorite speakers below and got their key takeaways from their sessions, plus some of their predictions and personal news coming up for 2018.
  • VIZION  |  MONDAY, NOVEMBER 13, 2017
    [Content] SEO Consultant Or SEO Agency: Which Is Best For Your Business’ Needs
    A good agency will gather together the brightest minds in the industry with specialists in each sector of SEO – semantics, keyword research, site design, content, etc. Search engine optimization (SEO) strategy can be what sinks or floats the “ship” of a modern web-based business. SEO is at the heart of what allows a brand to thrive in an age that places such great importance on the web. The SEO consulting services you choose can make all the difference in your company’s success.
    [Content] 5 Ways to Enhance Your Google Local Business Listing
    Obey local SEO best practices according to Google’s latest algorithms in terms of content, website design, usability, page speed, and overall performance. Supporting local small businesses has always been a priority to Google. If a user performs a search for something like, “Japanese restaurant,” or “grocery store,” Google will automatically show the top three venues (called the “local pack”) within a certain radius.
  • VIZION  |  MONDAY, OCTOBER 23, 2017
    [Content] Holiday Content Ideas That AREN’T A Gift Guide
    Special thanks to Melanie for contributing this informative holiday content marketing post, filled with awesome ideas for any business! Let us know your favorite below, and take advantage of our free holiday content guide: The Gift of ROI. Here are some creative gift-free ideas to help inspire and differentiate your holiday content strategy. For more helpful holiday content tips, check out our FREE guide and enjoy the gift of ROI this holiday season! Content Marketin
  • VIZION  |  MONDAY, OCTOBER 16, 2017
    [Content] Understanding Google PageSpeed Insights
    The priority of visible content. As a business owner in 2017, know that your website speed can be a killer. Countless studies have proven the importance of download speed to overall user experience and satisfaction. One Kissmetrics report found that 40% of shoppers will abandon a website that takes more than three seconds to load. You could lose almost half of your potential customers with below average download speeds.
  • VIZION  |  MONDAY, OCTOBER 2, 2017
    [Content] 5 Tips to Creating Content Readers Actually Want to Read
    When it comes to creating engaging content that people want to read, it is your responsibility to do the legwork. If you can create content with a formula, it will quickly become stale. But you can choose to write great content that readers will consume faster than you can produce it. Writing original, engaging content reaps its own rewards, in higher SEO rankings, increased site traffic, and more opportunities to continue creating content. Content Marketing
    [Content] The ABCs of Local Listing Management
    O – On page content. The content on each location URL used on your listing matters. The content needs to match up to the offerings, the locality as well as the category and keywords you’ve associated with the listing. Doing keyword research can help you identify proper categories and content to create for your listing and location pages. Local listing management is more important now than ever. Regardless if you have one or two locations or over a thousand.
    [Content] SEO Consultant Or SEO Agency: Which Is Best For Your Business’ Needs
    A good agency will gather together the brightest minds in the industry with specialists in each sector of SEO – semantics, keyword research, site design, content, etc. Search engine optimization (SEO) strategy can be what sinks or floats the “ship” of a modern web-based business. SEO is at the heart of what allows a brand to thrive in an age that places such great importance on the web. The SEO consulting services you choose can make all the difference in your company’s success.
    [Content] Quick Tips for Using Google Keyword Planner
    You may then use these data-backed keywords in your content to increase site traffic and website ranking. With your next campaign, use your recently discovered keywords in your blog posts titles, blog content, and headers to increase your relevance of ranking for desired terms. Google Keyword Planner is an invaluable tool for business owners and website managers. It takes the mystery out of keyword research and makes search engine optimization (SEO) easier.
  • VIZION  |  TUESDAY, AUGUST 29, 2017
    [Content] SEO Tools 5 Years Ago: Where Are They Now?
    The content analysis, link comparison, and even the alerts have ball been welcome additions to Ahrefs overall kit. 5 years ago there wasn’t as much a focus on content and social outreach as there is now. Ahrefs kit allows users to better research this information and review overall social reach of specific content pieces. The biggest additions have been the site audit, social media tool, and content tools.
  • VIZION  |  TUESDAY, AUGUST 22, 2017
    [Content] Google Algorithm Updates and the Core SEO Factors to Focus On
    Now, when it comes to SEO, we’re talking about a long-term business strategy, typically involving hours upon hours for evaluation, recommendations, content creation, developmental projects, and thousands of other activities. This component of SEO includes aspects like: Does your website or any pertinent sub-domains have a robots.txt file with proper directions that doesn’t exclude content that should be consumer facing? Quality Content: So, obviously content is important.
  • VIZION  |  MONDAY, AUGUST 14, 2017
    [Content] A Day in the Life of a Digital Marketer
    Analyzes Content. In today’s digital landscape, a website’s content matters – it drives conversions and expands a business’s reach. A digital marketer analyzes what content is doing its job and what is wasted words. When people think of what a digital marketer does, they likely imagine someone behind a computer screen tweeting and updating Facebook posts, but there’s a lot more to this career than that.
  • VIZION  |  TUESDAY, JULY 25, 2017
    [Content] Tool Tip Tuesday: A Look at Deepcrawl
    This comes up more frequently than you would think, given that many clients (and websites in general) have been publishing content for long periods of time and when site changes have been made (redesigns with new URLs, taxonomy optimizations, out of stock/obsolete products, etc.), They breakdown as such: Summary, Indexation, Configuration, Content, Validation, Links, Mobile, Traffic, Source Gap and Extraction.
  • VIZION  |  MONDAY, JULY 10, 2017
    [Content] Understanding Digital Opportunities via Analytics
    They think of analytics as the tools that penalize their websites if the content is not good or if keywords don’t generate traffic. This information helps you update your website content to serve the largest number of users. Depending on how often you update content, these reports can be more or less frequent. Additionally, analytics help you update your content for specific audiences. When some business owners think of analytics, they cringe.
  • VIZION  |  TUESDAY, JUNE 27, 2017
    [Content] Tool Tip Tuesday: Finding your Richest Owned Content
    We can quickly tell that there are going to be some similarities between current top performing content and those pages that receive the most impressions. This is where we glean insight as to the terms that need more coverage on our targeted page, should have dedicated child pages linked from the ranking page or, at the least, we need content efforts dedicated to this term. The post Tool Tip Tuesday: Finding your Richest Owned Content appeared first on Vizion Interactive.
  • VIZION  |  MONDAY, JUNE 12, 2017
    [Content] Mobile-First Google Shift
    Smartphones, on the other hand, have become so ingrained in our everyday lives that most people use them to browse content and tap back and forth between a handful of apps that are relevant to their interests and lives. Understanding mobile user behavior is crucial to adopting a mobile-first approach to design and content marketing in many ways: Hardware typically limits mobile devices, so site designers should optimize mobile websites for speed.
  • VIZION  |  THURSDAY, JUNE 8, 2017
    [Content] Global Marketing Tips to Help Your International SEO Efforts
    Ask them to look over your content even if you’re sure it translates well. When building international SEO, it’s often not enough to target content for Spain, the U.K., If you target your content only for Spanish-speakers, you might reach those who speak Latin American Spanish, but not Mexican American or Castilian. Once you’ve chosen a language or country, narrow it down to the people most likely to want your product, service, and content.
  • VIZION  |  MONDAY, MAY 15, 2017
    [Content] Gifs in Social Media Marketing
    The gif has become more popular as a branding tool in the last year, cropping up in the content of companies across virtually every industry. Instead, gifs automatically begin and continue to loop seamlessly, displaying the content without the user having to click on anything. Gifs are relevant to content, boosting the potency of the message instead of taking away from it. Users respond more emotionally to images than to written content. Make Content Emotional.
  • VIZION  |  MONDAY, MAY 8, 2017
    [Content] Sitemap Max File Size Limit Increased On Google and Bing
    A sitemap helps search engines read, label, and index the content of your website’s pages, resulting in much better search result rankings. SEO penalizes duplicate content, so when you carefully plan your sitemap, you run a much lower risk of creating duplicate pages or URLs. Sitemaps are just an outline of the content that will be on your website’s pages, so even the least tech-savvy business leaders can understand and capitalize on them.
  • VIZION  |  MONDAY, MAY 1, 2017
    [Content] Increase Your CTR With These Lesser-Known Email Marketing Tips
    Create Targeted Content. Similar to segmenting your email list, crafting targeted content conveys value and appreciation to your email list members. Some customers will resonate with some of your content more than others will; when you speak to your readers’ needs in a more concise way, they interpret this as value.
  • VIZION  |  WEDNESDAY, APRIL 19, 2017
    [Content] 2017: Year Of The Meme
    It doesn’t matter what industry you’re involved in, as long as the content is relatable to others and makes sense – then it’s good to go. The number of shares meme content can create is awe-inspiring. This doesn’t mean that every piece of content you create should be a meme, but taking time to craft some well thought out and targeted pieces would be time well spent. This isn’t to say that all of your content should be memes, but memes do tend to do well when they are used.
  • VIZION  |  MONDAY, APRIL 10, 2017
    [Content] How Is Video Shaping 2017?
    Video has taken enormous strides in the last few years, with dozens of impressive statistics that prove its massive influence on content across virtually every platform. These are just two examples of the incredible success of video content for marketing. They do not want to wait for content to load. Live video has become a major platform to feed into this desire for new, immediate content from companies.
  • VIZION  |  MONDAY, MARCH 27, 2017
    [Content] Five Pitfalls of the Impatient Digital Marketer
    In the race to be the best, it can be difficult to take your time with a content marketing strategy or campaign. Impatience can make marketers rush through their daily tasks, racing to publish content and reaping the rewards of their work. Cranking Out Inferior Content. Content creation takes the most time out of anything else in a digital marketing campaign. Speeding through content creation can stop a campaign in its track before it even begins.
  • VIZION  |  WEDNESDAY, MARCH 22, 2017
    [Content] Spring Cleaning Your Website: There Is No Time Like Now to Work on Site Clean-Up for SEO Sake
    The audit would also cover those more nitty-gritty types of SEO aspects like sitemaps, content audits, content gap analyses, link audits, domain portfolio auditing, information architecture mappings and all those other key elements of a great SEO audit.
  • VIZION  |  TUESDAY, MARCH 14, 2017
    [Content] Social Sharing: Top 10 Ways to Make Your Content More Shareable
    Part of the challenge of content marketing is getting the content you develop in front of the people who will find it most valuable. This typically involves generating content for use on multiple channels and platforms, and encouraging your target market to spread the word about your brand. Shareable content is crucial in the modern marketing world, so we’ve compiled some tips to help you get your content in front of more people.
  • VIZION  |  MONDAY, MARCH 6, 2017
    [Content] The Most Creative PPC Ads of the Last 10 Years
    This incentive, combined with the potential high returns of PPC marketing, have sparked great creativity and ingenuity in ad content. As if the name of the company wasn’t enough, this brand went a step further with the content of its PPC ads. There’s no telling whether this creative and slightly cutthroat PPC ad campaign actually converted iPhone users, but it certainly grabs attention and speaks to Samsung’s clever content.
  • VIZION  |  MONDAY, FEBRUARY 27, 2017
    [Content] Tool Tip Tuesday: The New Ahrefs Content Gap Tool
    Occasionally, the new addition becomes something that stands out and catches the attention of multiple people on our team of experienced Content, SEO and Paid Search experts. The Content Gap tool under Ahrefs Site Explorer section has emerged as one of those stand-outs. As Tim mentions in the video, this can be a great way to identify and help build out a content calendar based on missing or overlooked focuses in existing content. Ahrefs Content Gap tool just might.
    [Content] Achieving Data Clarity in Digital Marketing
    Duplicate Content Issues. Do you have duplicate content versions vs. your previous data set based on having URLs that have trailing slashes and non-trailing slashes? Do you have duplicate content versions vs. your previous data set where you have uppercase/lowercase page versions? Do you have duplicate content versions based on the same content on separate URLs where Google is now ranking a different page version vs. your previous data set?
  • VIZION  |  MONDAY, FEBRUARY 13, 2017
    [Content] Fake News, Politics & Social Media: Clickbait, Con Game or Something Else?
    Could Fake News Just Be Content Marketing? The essence of content marketing is to provide your audience with relevant, valuable content that will help them, inform them, or otherwise benefit them. While this is essentially content marketing, journalists have a duty to report actual facts to the public. The contention over fake news has erupted from what is essentially a marriage of these two industries and the schools of thought surrounding them.
    [Content] Quick Tips to Ensure You Are Writing for Your Intended Audience
    The time, effort, and money you put into optimizing your content is all for nothing if your target audience doesn’t read it. Writing for the right audience is as important as focusing on the content itself. Producing content for the best audience for your brand is the only way to boost sales and increase conversions – reaching the people you need to reach the most. You want your content to reach the masses, but writing something generic and overarching isn’t the solution.
  • VIZION  |  MONDAY, JANUARY 30, 2017
    [Content] Content Marketing Wins and Fails of 2016
    In 2016, we’ve seen some content marketing campaigns fall absolutely flat – even entering the realm of downright tasteless in some cases – and others have captured audiences’ attention and delighted them in several ways. We’ve created a list of some the biggest wins and hardest fails in the content marketing world for 2016. Despite some shining examples of content marketing done right, 2016 definitely saw its share of campaigns that completely, utterly, missed their marks.
  • VIZION  |  TUESDAY, JANUARY 24, 2017
    [Content] Wendy’s Twitter: An Example To Follow?
    If you search for “ social media fails ” you’ll find a grab-bag of SEVERAL company Facebook and Twitter accounts retweeting and posting content that should have been given a second glance. Most of the time the content was removed and an apology posted and that should be the protocol…online. Near the end of 2016, Wendy’s started sending Twitter users and competition to the burn ward. It started with an exchange with a user critiquing their “fresh never frozen” slogan.
  • VIZION  |  MONDAY, JANUARY 16, 2017
    [Content] Top 2017 Mobile Trends
    Content Developed for Mobile First. Content marketing as an industry has seen explosive growth throughout the last decade, and marketing in general has changed dramatically since the dawn of the internet. As more and more consumers turn to mobile devices for everyday online activities, content marketers are beginning to design with the small screen in mind first. Social media has also changed how content marketers approach their audiences, and how they craft their content.
    [Content] Research Reveals 7 Keys to Lead Generation Success
    The title of your lead gen content marketing item accounts for 82% of the variance in performance. Certainly, you want good content, ideally on a topic that will perform well, but the reality is that the title is hugely important. We believe because it indicates a deeper, richer piece of content. We’ve recently concluded a significant research effort across our different sites/newsletters that evaluated the effectiveness of different lead generation pieces.
    [Content] Gifs that explain SEO
    Providing consistent content, valuable information, and high-quality resources will all build your company’s credibility. The more you get used to optimizing the content on your site for search engines, the easier it gets. Win at SEO by focusing wholeheartedly on your site’s content. Search engines use your site’s content to assess your site’s reliability and popularity among users. Optimizing your content is the #1 thing you can do for successful SEO.
    [Content] Ann Handley – Keynote Speaker at Dallas Digital Summit 2016
    She’s the Best Selling Author of Everybody Writes and the Chief Content Officer for Marketing Profs. Check out our interview with Ann below, as she gives us a sneak peek into what she loves doing in her free time (when she’s not writing best selling books), also her content marketing pet peeves, best practices, and predictions for what’s to come in the world of content marketing. Kristien: So you are the chief content person for Marketing Profs.
    [Content] Leo Sei Discusses Optimizing for Every Moment with Adwords Scripts at DDS 2016
    Check out more interviews with the DDS 2016 digital marketing pros, on our blog: Ann Handley | Bestselling Author of Everybody Writes & Chief Content Officer, Marketing Profs. Vizion had the pleasure of speaking with Leo Sei at this year’s Dallas Digital Summit 2016. Leo is a product manager for the Google Adwords team at Google.
  • VIZION  |  MONDAY, AUGUST 15, 2016
    [Content] The Importance of Mobile Page Speed for Users and Mobile SEO
    Suggestions for improving the rating include eliminating render-blocking JavaScript and CSS in content and leveraging browser caching. In an era of instant gratification, the modern consumer expects brands to deliver what they want, when they want it. In the past, Google hasn’t penalized sites for slow mobile page speeds. This resulted in a plethora of companies ignoring the issue, and ultimately unhappy customers.
  • VIZION  |  FRIDAY, AUGUST 12, 2016
    [Content] Vizion - Untitled Article
    Page content – Pages whose content includes specified words. Picture this: Google crawls your site, matches a search query to one of your most important keywords, and then places a related, automatically-generated listing, pointing to the appropriate landing page – in the part of the SERP reserved for ads. Paid organic rankings? The death of keywords? Google took a step in this direction recently when it announced completely-revamped Dynamic Search Ads (DSAs).
  • VIZION  |  MONDAY, AUGUST 8, 2016
    [Content] Get the Most Out of Your Content with These Quick Tips
    It’s 2016, and content is still at the forefront of virtually every marketing technique, digital and traditional. Whether it’s video, photo, or content, marketers need to know how to stay on top of content and get the most for their efforts. Content has been a buzzword for more than a decade, yet many business owners still don’t know how to maximize theirs to get more of an impact. Here are a few quick tips to show you how to leverage your content the right way. #1:
  • VIZION  |  TUESDAY, JULY 26, 2016
    [Content] Tool Tip Tuesday: Sometimes Digital Competitive Intelligence is more than Just Search Marketing
    Website Content. While my heart lies in the world of SEO, there is no doubt that the world of SEO is surrounded by other digital factors that impact your campaign success. For other SEOs, fear not, this is not a bad thing. However, we must understand and also accept that if we are going to gain competitive intelligence about our competitors we have to think about other great nuggets of info outside of just SEO and PPC factors that can help us succeed in our digital marketing campaigns.
  • VIZION  |  MONDAY, JULY 11, 2016
    [Content] How to Keep Your Online Goals Relevant in Business Today
    Map online activities to business goals – How will a content campaign generate business? Many companies look at business goals on a yearly, maybe even a quarterly, basis. However, they may not evaluate how their online goals fit into the overall picture. As a result, many executives look at online efforts as a nonproducing expenditure and cut the digital budget.
  • VIZION  |  TUESDAY, JULY 5, 2016
    [Content] Holistic SEO: Remember Your Whole Website is the Sum of Its Parts
    Holistic SEO means considering the technical backend structure of a site – function, user friendliness, mobility, security, SEO-friendly content, and share-ability. Almost every structure, process, and piece of content is or can influence your overall SEO rank, making a holistic approach one that makes sense. Content – Without great content, a website is a shell. The content you produce should provide your audience with value above all things.
  • VIZION  |  TUESDAY, JUNE 28, 2016
    [Content] Tool Tip Tuesday: Keyword Research
    Export the files for each of your seed keywords into Excel and manipulate, filter and prioritize to your heart’s content there. When it comes to actually writing meaningful content we need to look away from the spreadsheets and identify a unique angle or answer a question. Answer the Public is a great resource for your editorial team to build out content that addresses user interest. Digital Marketing is ever-changing. That’s why we love it, right?
  • VIZION  |  THURSDAY, JUNE 23, 2016
    [Content] Becoming Channelized!
    Ensuring that your email marketing content includes links to your social properties. These visitors will likely enter your site through the email, but it helps also to introduce them to your social properties where you will feature great content that will lead them back into the site once they have hopefully joined this audience. The approach of considering all referring channels in a digital marketing effort is always key to being a successful online marketer.
  • VIZION  |  MONDAY, JUNE 13, 2016
    [Content] Types of Images to Enhance Business Listings
    Make sure every listing for your business has basic image content posted where available. Keep up with where you post time-sensitive promotional content, and add or remove image content based on your current promotions and offerings. Businesses should use search engine optimization tactics to enhance the performance of every piece of content, including business listings. Imagine a print magazine with several commercial listings on one page.
  • VIZION  |  MONDAY, JUNE 6, 2016
    [Content] Website Redesign and Launch: Starting Off Your Project on the Right Foot
    You may want to commit to a complete redesign to: Transition to responsive web design from a traditional design to improve mobile friendliness; Improve poor performance caused by usability or taxonomy, content, and back-end issues; Facilitate your brand’s movement in a new direction; or. New content creation and types. Content management tools. Focus on getting the core functionality and content assets live.
  • VIZION  |  WEDNESDAY, JUNE 1, 2016
    [Content] 5 Link-Building Tactics You’ve Probably Never Used
    Instead of using black-hat tactics, invest in creating high-quality text, video, and image content. Great content improves search engine rankings and offers more value to consumers. If you work to publish a piece of content with an inbound link on a highly referenced industry site, your competitor may indirectly promote your content and your brand. Try the Skyscraper Technique : This technique requires the development of an exceptional piece of content.
  • VIZION  |  MONDAY, MAY 16, 2016
    [Content] Learn From These 12 Social Media Wins and Fails of 2015
    Companies may need to spend more time creating content for these platforms, but that extra development could save them from a haunting lapse of judgement. Social media allows companies to reach audiences in authentic and immediate ways. Sometimes, companies hit the mark and create worldwide trends, and sometimes they fail miserably.
  • VIZION  |  MONDAY, MAY 9, 2016
    [Content] Email Personalization Techniques – How to be Catchy, Not Creepy
    When evaluating reach, sending an email to a personal inbox often yields better click-through and response rates than posting on social media or publishing content to a blog. They want to feel in control of the content they receive, and they can recognize spammy emails a mile away. Individuals who feel content does not meet their needs will quickly unsubscribe or block unwanted messages from their inboxes.
  • VIZION  |  TUESDAY, MAY 3, 2016
    [Content] Tool Tip Tuesday – Your Browser, Your Website and Search Engine Indexes – Part 3
    content (that is good for a user, but builds in targeted SEO phrases), indexability (not wasting a bots time and providing smart signals) and finally, simply building a site where SEO and usability work hand-in-hand. What we saw and how we provide directions to correct it. So, we have identified a few opportunities using just our browsers and advanced queries on the Google and Bing indexes combined with some simple Webmaster Tool account reviews.
  • VIZION  |  MONDAY, APRIL 25, 2016
    [Content] Riding the Fine Line of SEO and Usability
    The idea behind the concept is that creating fewer barriers to content will enhance user experience. Keyword stuffing, like doorway pages, reduces the efficacy of a piece of content. Putting SEO above content – SEO is valuable, but it is not the end-goal. Focus instead on creating valuable content, and then optimize that content for search engines. Then, focus on creating analytics-backed content strategies.
  • VIZION  |  TUESDAY, APRIL 19, 2016
    [Content] Happy Content Is Overrated
    When I read stuff about “going viral” or “successful outreach” I typically see content that makes people happy or laugh. It’s not like we’re creating a circle of joy for that content to stay within. If you’re going to create content that won’t generate a smile or laughter, you might want to take a look at some angry and sad content that’s done well. Not just share the content, but do something to help the cause. Blog Content Marketing
  • VIZION  |  MONDAY, APRIL 4, 2016
    [Content] Content Marketing Tools to Make Your Life Easier
    Content marketing is effective, but it requires a considerable time commitment. Content development takes time, and marketers must publish and maintain content over time. From blog posts to Vine videos, content can easily overwhelm a small marketing team. Content marketing tools won’t do all the work, but they can simplify many processes. This tool uses predictive analytics to help companies gauge their need for content in certain areas.
  • VIZION  |  TUESDAY, MARCH 29, 2016
    [Content] Tool Tip Tuesday – Your Browser, Your Website and Search Engine Indexes (Part 2)
    Additionally, we see in the tags that there are a variety of “alternate” URLs that will share the same (or similar) content, specifically 3 RSS feed options that would include content tagged in the “blog” category. Digging in deeper to identify what the true culprits may be for our index cache bloat.
  • VIZION  |  MONDAY, MARCH 21, 2016
    [Content] Big-Budget Content Marketing Lessons For Small Businesses
    Many small businesses are starting to see the power of content marketing and are looking to build out their own content practice, whether it’s through larger media partnerships, a consistent blog or just an amped-up social presence with custom content for each network. But there are lessons in these large native advertising and content marketing programs that can inspire businesses of all sizes, with budgets at any scale. Blog Content Marketing
  • VIZION  |  MONDAY, MARCH 14, 2016
    [Content] Online Easter Eggs: Finding (and Making!) Hidden Gems Online
    The commands for starting an Easter egg vary, and today, many websites use Easter eggs to have fun with their online content. Website content developers may leak the information to an online venue, and sometimes the Easter eggs are hidden so well they lay undiscovered for years. However, you may not want to invest in a campaign that relies heavily on the performance of hidden content. Instead, focus on developing content that will strike a chord with your audience.
  • VIZION  |  MONDAY, MARCH 7, 2016
    [Content] Revisit Your Buyer Personas in 2016: Why and How to Do It
    Use your personas to map out customer pathways, qualify leads at a certain stage of the sales cycle, and develop content that strikes a chord online. As time passes, your business and your customer base evolves. If you’re still using the same buyer personas you used years ago, it may not help you target your current customers very effectively.
  • VIZION  |  MONDAY, FEBRUARY 29, 2016
    [Content] Google Search Operators: Helping You Hone In
    The name of each search operator explains where it searches for the content. It may not include all of the search terms in the anchor text; other terms may be found in the content of the site. Most people know Google is an incredible tool when you’re on the hunt for knowledge, power, or the nearest Starbucks. But searching for and finding exactly what you want can sometimes be harder than finding the newest viral kitten video. Luckily, there’s an answer for that.
    [Content] Tool Tuesday – Your Browser and the Google Index (Part 1)
    Do you have “screaming” titles/description content (ALL CAPS) or do you refrain from this practice? partners=, /digital-marketing-services, /blog/page, /about-us/testimonials, /digital-marketing-services/seo, /digital-marketing-services/content-marketing, /digital-marketing-services/social-media-marketing-services, /about-us/careers, /digital-marketing-services/ppc-management-services, /our-work. Often the best SEO tool is one that everyone in the world has access to, Google.com.
  • VIZION  |  MONDAY, FEBRUARY 22, 2016
    [Content] What Can Analytical Segmentation Tell You About Your Site Users?
    Owners can also see what content was viewed. Once owners know specific content is popular, they can market that material. Analytical segmentation can be a helpful tool when marketing to customers. It would be impossible for a site to tailor itself to the entire population; segmentation helps by dividing site users into meaningful groups with similar characteristics. Thus, a company can tailor its marketing strategy to appeal to a few or several target markets.
  • VIZION  |  MONDAY, FEBRUARY 15, 2016
    [Content] Are you Hugging your Site Visitors?
    Sections such as a coupon, latest news or “check out our blog” text stand out to me, and I wonder, do you want to send them off to content such as blog posts for example, immediately, or do you want to let them understand what you have to offer and why you are different? The above example of scroll depth tells me that my second fold of content on the homepage is only being seen by about 70% of those who saw the first fold of content.
    [Content] Getting to the Core of Your Target Market – Developing Usable Marketing Personas
    Without understanding your consumers, your company can’t expect to add value through content, deliver the right marketing messages, or develop profitable product and service offerings. Knowing what you don’t want to cater to will help focus content and campaigns. Use A/B testing on content. Test content campaigns to learn more about what certain personas gravitate towards. You read and hear about it all the time: a clear understanding of your audience matters.
    [Content] Making Social Media Work for You on a Limited Budget
    If you have some spare time and a little wiggle room in your marketing budget, you can: Create content. You don’t necessarily need graphic design skills, a writing background, or videography skills to create meaningful content on social media sites. Companies can’t post content sporadically and expect it to magically drive business. Make every piece of content shareable. Add social media buttons on every piece of content you post, from emails to blogs.
  • VIZION  |  TUESDAY, JANUARY 26, 2016
    [Content] The Difference between Knowledge and Wisdom – Google’s RankBrain
    Google has, for the most part, finally figured out content spam (Panda) and link spam (Penguin) to a large degree. Google’s algorithm has gotten pretty damn good. But, the algorithm had essentially taken the knowledge of human programmers/engineers and applied this. It still took human intervention to put in place “updates” to account for new spam activity that would, inevitably, take place.
  • VIZION  |  TUESDAY, JANUARY 26, 2016
    [Content] Chrome Extensions You Should Install
    After you get this installed you just have to highlight, right click and then click on the Word Count Tool option: After that you get the word count for the section of content you were reviewing. There are a TON of SEO specific tool extensions that exist already. And most of them do the same thing as the others. However, when it comes to working online nothing can make your job easier than plugins/addons for your browser to help speed things along outside of the routine SEO toolbars.
  • VIZION  |  MONDAY, JANUARY 25, 2016
    [Content] Using Analytical Review to Drive Your Content Strategy
    But how can it help with the content of the site? Content is a huge factor when it comes to a marketing strategy; in other words, content and marketing strategies are interrelated. The content should promote the marketing and vice-versa. By reviewing analytics on a constant basis, marketing strategists can gain an understanding of what content is working well and what content is falling flat, which can determine parameters for the development of future content.
  • VIZION  |  MONDAY, JANUARY 4, 2016
    [Content] Dos and Don’ts When Using Social Media on Mobile for Your Business
    Many faux pas occur because professionals and individuals forget to think about the content and its ramifications before sharing. . Mobile devices offer an unprecedented amount of freedom in the workplace. Some companies advocate a BYOD (bring your own device) policy, and others distribute employee devices to make communication with colleagues, prospects, and clients easier. Once upon a time, mobile devices were primarily used for email and calls in the business world.
  • VIZION  |  MONDAY, DECEMBER 28, 2015
    [Content] Is Marketing Automation Right for Your Business?
    Ideally, a marketing team already has the strategies and tactics for a marketing campaign in place, and the automation software serves as a facilitator for sending out content in an organized and measured way. Some companies get in the habit or on a schedule of sending out content without thinking about the meaning and value behind the activities they share. Marketers may accidentally leave some campaigns unfinished or put too much content into others.
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