• VIZION  |  MONDAY, JANUARY 22, 2018
    [Content] 3 Reasons a Call to Action is Important
    There is a reason the CTA button has become such a staple on site content and in ad copy – three reasons, in fact. A call to action is the finishing touch on any type of content. Your lead has read or at least scanned your content, and may be on the fence about taking the next step. Next time you’re creating site content or ad copy, let your call to action shine.
  • VIZION  |  WEDNESDAY, JANUARY 17, 2018
    [Content] Google Chrome’s Plan to Distrust Symantec Certificates
    You know, hiding page content that seemed superfluous since it was indexed on the Desktop, those extra contact options that seemed redundant on the smaller screen, or those extra menu options that didn’t fit well into your hamburger style mobile menu because they were at the 3 rd tier or below and that many narrowing sub-menus just seemed like an annoyance…yeah, all those things. In a web-enabled world, we always seem to be moving faster, working harder, and getting more done.
  • VIZION  |  MONDAY, JANUARY 1, 2018
    [Content] What’s Coming Up in 2018? Digital Marketing Pros Weigh in!
    For SEOs, we should focus on getting better at information architecture, taxonomy, and content (those things that we can directly control). By optimizing the websites to ensure that they are mobile friendly (same content on the mobile version as the desktop?) and presenting quality content that is relevant to queries that we know can lead to getting prospects/sales into the pipeline, we are fulfilling our end of the bargain.” Happy New Year from Vizion Interactive!
  • VIZION  |  MONDAY, DECEMBER 11, 2017
    [Content] Melanie Deziel Discusses How to Think Like a Journalist at DDS 2017
    Melanie is an award-winning branded content strategist and consultant, and the founder of The Overlap League, the native ad newsletter. She is a board member of the Native Advertising Institute, has served as an executive judge for the Digiday Content Marketing Awards, and travels the country educating marketing, sales and editorial teams on branded content strategy. Vizion had the pleasure of speaking with Melanie Deziel at this year’s Dallas Digital Summit.
  • VIZION  |  MONDAY, DECEMBER 11, 2017
    [Content] Exclusive Interviews with Experts at Dallas Digital Summit 2017
    and informative sessions on the hot topics of SEO, Content Marketing, Email, Social Media and more. That’s a wrap! Dallas Digital Summit 2017 was a blast, with inspiring keynotes by Jay Baer and Morgan Spurlock (see links to our exclusive interviews below!), We caught up with some of our favorite speakers below and got their key takeaways from their sessions, plus some of their predictions and personal news coming up for 2018.
  • VIZION  |  MONDAY, NOVEMBER 13, 2017
    [Content] SEO Consultant Or SEO Agency: Which Is Best For Your Business’ Needs
    A good agency will gather together the brightest minds in the industry with specialists in each sector of SEO – semantics, keyword research, site design, content, etc. Search engine optimization (SEO) strategy can be what sinks or floats the “ship” of a modern web-based business. SEO is at the heart of what allows a brand to thrive in an age that places such great importance on the web. The SEO consulting services you choose can make all the difference in your company’s success.
  • VIZION  |  MONDAY, NOVEMBER 6, 2017
    [Content] 5 Ways to Enhance Your Google Local Business Listing
    Obey local SEO best practices according to Google’s latest algorithms in terms of content, website design, usability, page speed, and overall performance. Supporting local small businesses has always been a priority to Google. If a user performs a search for something like, “Japanese restaurant,” or “grocery store,” Google will automatically show the top three venues (called the “local pack”) within a certain radius.
  • VIZION  |  MONDAY, OCTOBER 23, 2017
    [Content] Holiday Content Ideas That AREN’T A Gift Guide
    Special thanks to Melanie for contributing this informative holiday content marketing post, filled with awesome ideas for any business! Let us know your favorite below, and take advantage of our free holiday content guide: The Gift of ROI. Here are some creative gift-free ideas to help inspire and differentiate your holiday content strategy. For more helpful holiday content tips, check out our FREE guide and enjoy the gift of ROI this holiday season! Content Marketin
  • VIZION  |  MONDAY, OCTOBER 16, 2017
    [Content] Understanding Google PageSpeed Insights
    The priority of visible content. As a business owner in 2017, know that your website speed can be a killer. Countless studies have proven the importance of download speed to overall user experience and satisfaction. One Kissmetrics report found that 40% of shoppers will abandon a website that takes more than three seconds to load. You could lose almost half of your potential customers with below average download speeds.
  • VIZION  |  MONDAY, OCTOBER 2, 2017
    [Content] 5 Tips to Creating Content Readers Actually Want to Read
    When it comes to creating engaging content that people want to read, it is your responsibility to do the legwork. If you can create content with a formula, it will quickly become stale. But you can choose to write great content that readers will consume faster than you can produce it. Writing original, engaging content reaps its own rewards, in higher SEO rankings, increased site traffic, and more opportunities to continue creating content. Content Marketing
  • VIZION  |  WEDNESDAY, SEPTEMBER 20, 2017
    [Content] The ABCs of Local Listing Management
    O – On page content. The content on each location URL used on your listing matters. The content needs to match up to the offerings, the locality as well as the category and keywords you’ve associated with the listing. Doing keyword research can help you identify proper categories and content to create for your listing and location pages. Local listing management is more important now than ever. Regardless if you have one or two locations or over a thousand.
  • VIZION  |  MONDAY, SEPTEMBER 18, 2017
    [Content] SEO Consultant Or SEO Agency: Which Is Best For Your Business’ Needs
    A good agency will gather together the brightest minds in the industry with specialists in each sector of SEO – semantics, keyword research, site design, content, etc. Search engine optimization (SEO) strategy can be what sinks or floats the “ship” of a modern web-based business. SEO is at the heart of what allows a brand to thrive in an age that places such great importance on the web. The SEO consulting services you choose can make all the difference in your company’s success.
  • VIZION  |  MONDAY, SEPTEMBER 11, 2017
    [Content] Quick Tips for Using Google Keyword Planner
    You may then use these data-backed keywords in your content to increase site traffic and website ranking. With your next campaign, use your recently discovered keywords in your blog posts titles, blog content, and headers to increase your relevance of ranking for desired terms. Google Keyword Planner is an invaluable tool for business owners and website managers. It takes the mystery out of keyword research and makes search engine optimization (SEO) easier.
  • VIZION  |  TUESDAY, AUGUST 29, 2017
    [Content] SEO Tools 5 Years Ago: Where Are They Now?
    The content analysis, link comparison, and even the alerts have ball been welcome additions to Ahrefs overall kit. 5 years ago there wasn’t as much a focus on content and social outreach as there is now. Ahrefs kit allows users to better research this information and review overall social reach of specific content pieces. The biggest additions have been the site audit, social media tool, and content tools.
  • VIZION  |  TUESDAY, AUGUST 22, 2017
    [Content] Google Algorithm Updates and the Core SEO Factors to Focus On
    Now, when it comes to SEO, we’re talking about a long-term business strategy, typically involving hours upon hours for evaluation, recommendations, content creation, developmental projects, and thousands of other activities. This component of SEO includes aspects like: Does your website or any pertinent sub-domains have a robots.txt file with proper directions that doesn’t exclude content that should be consumer facing? Quality Content: So, obviously content is important.
  • VIZION  |  MONDAY, AUGUST 14, 2017
    [Content] A Day in the Life of a Digital Marketer
    Analyzes Content. In today’s digital landscape, a website’s content matters – it drives conversions and expands a business’s reach. A digital marketer analyzes what content is doing its job and what is wasted words. When people think of what a digital marketer does, they likely imagine someone behind a computer screen tweeting and updating Facebook posts, but there’s a lot more to this career than that.
  • VIZION  |  TUESDAY, JULY 25, 2017
    [Content] Tool Tip Tuesday: A Look at Deepcrawl
    This comes up more frequently than you would think, given that many clients (and websites in general) have been publishing content for long periods of time and when site changes have been made (redesigns with new URLs, taxonomy optimizations, out of stock/obsolete products, etc.), They breakdown as such: Summary, Indexation, Configuration, Content, Validation, Links, Mobile, Traffic, Source Gap and Extraction.
  • VIZION  |  MONDAY, JULY 10, 2017
    [Content] Understanding Digital Opportunities via Analytics
    They think of analytics as the tools that penalize their websites if the content is not good or if keywords don’t generate traffic. This information helps you update your website content to serve the largest number of users. Depending on how often you update content, these reports can be more or less frequent. Additionally, analytics help you update your content for specific audiences. When some business owners think of analytics, they cringe.
  • VIZION  |  TUESDAY, JUNE 27, 2017
    [Content] Tool Tip Tuesday: Finding your Richest Owned Content
    We can quickly tell that there are going to be some similarities between current top performing content and those pages that receive the most impressions. This is where we glean insight as to the terms that need more coverage on our targeted page, should have dedicated child pages linked from the ranking page or, at the least, we need content efforts dedicated to this term. The post Tool Tip Tuesday: Finding your Richest Owned Content appeared first on Vizion Interactive.
  • VIZION  |  MONDAY, JUNE 12, 2017
    [Content] Mobile-First Google Shift
    Smartphones, on the other hand, have become so ingrained in our everyday lives that most people use them to browse content and tap back and forth between a handful of apps that are relevant to their interests and lives. Understanding mobile user behavior is crucial to adopting a mobile-first approach to design and content marketing in many ways: Hardware typically limits mobile devices, so site designers should optimize mobile websites for speed.
  • VIZION  |  THURSDAY, JUNE 8, 2017
    [Content] Global Marketing Tips to Help Your International SEO Efforts
    Ask them to look over your content even if you’re sure it translates well. When building international SEO, it’s often not enough to target content for Spain, the U.K., If you target your content only for Spanish-speakers, you might reach those who speak Latin American Spanish, but not Mexican American or Castilian. Once you’ve chosen a language or country, narrow it down to the people most likely to want your product, service, and content.
  • VIZION  |  MONDAY, MAY 15, 2017
    [Content] Gifs in Social Media Marketing
    The gif has become more popular as a branding tool in the last year, cropping up in the content of companies across virtually every industry. Instead, gifs automatically begin and continue to loop seamlessly, displaying the content without the user having to click on anything. Gifs are relevant to content, boosting the potency of the message instead of taking away from it. Users respond more emotionally to images than to written content. Make Content Emotional.
  • VIZION  |  MONDAY, MAY 8, 2017
    [Content] Sitemap Max File Size Limit Increased On Google and Bing
    A sitemap helps search engines read, label, and index the content of your website’s pages, resulting in much better search result rankings. SEO penalizes duplicate content, so when you carefully plan your sitemap, you run a much lower risk of creating duplicate pages or URLs. Sitemaps are just an outline of the content that will be on your website’s pages, so even the least tech-savvy business leaders can understand and capitalize on them.
  • VIZION  |  MONDAY, MAY 1, 2017
    [Content] Increase Your CTR With These Lesser-Known Email Marketing Tips
    Create Targeted Content. Similar to segmenting your email list, crafting targeted content conveys value and appreciation to your email list members. Some customers will resonate with some of your content more than others will; when you speak to your readers’ needs in a more concise way, they interpret this as value.
  • VIZION  |  WEDNESDAY, APRIL 19, 2017
    [Content] 2017: Year Of The Meme
    It doesn’t matter what industry you’re involved in, as long as the content is relatable to others and makes sense – then it’s good to go. The number of shares meme content can create is awe-inspiring. This doesn’t mean that every piece of content you create should be a meme, but taking time to craft some well thought out and targeted pieces would be time well spent. This isn’t to say that all of your content should be memes, but memes do tend to do well when they are used.
  • VIZION  |  MONDAY, APRIL 10, 2017
    [Content] How Is Video Shaping 2017?
    Video has taken enormous strides in the last few years, with dozens of impressive statistics that prove its massive influence on content across virtually every platform. These are just two examples of the incredible success of video content for marketing. They do not want to wait for content to load. Live video has become a major platform to feed into this desire for new, immediate content from companies.
  • VIZION  |  MONDAY, MARCH 27, 2017
    [Content] Five Pitfalls of the Impatient Digital Marketer
    In the race to be the best, it can be difficult to take your time with a content marketing strategy or campaign. Impatience can make marketers rush through their daily tasks, racing to publish content and reaping the rewards of their work. Cranking Out Inferior Content. Content creation takes the most time out of anything else in a digital marketing campaign. Speeding through content creation can stop a campaign in its track before it even begins.
  • VIZION  |  WEDNESDAY, MARCH 22, 2017
    [Content] Spring Cleaning Your Website: There Is No Time Like Now to Work on Site Clean-Up for SEO Sake
    The audit would also cover those more nitty-gritty types of SEO aspects like sitemaps, content audits, content gap analyses, link audits, domain portfolio auditing, information architecture mappings and all those other key elements of a great SEO audit.
  • VIZION  |  TUESDAY, MARCH 14, 2017
    [Content] Social Sharing: Top 10 Ways to Make Your Content More Shareable
    Part of the challenge of content marketing is getting the content you develop in front of the people who will find it most valuable. This typically involves generating content for use on multiple channels and platforms, and encouraging your target market to spread the word about your brand. Shareable content is crucial in the modern marketing world, so we’ve compiled some tips to help you get your content in front of more people.
  • VIZION  |  MONDAY, MARCH 6, 2017
    [Content] The Most Creative PPC Ads of the Last 10 Years
    This incentive, combined with the potential high returns of PPC marketing, have sparked great creativity and ingenuity in ad content. As if the name of the company wasn’t enough, this brand went a step further with the content of its PPC ads. There’s no telling whether this creative and slightly cutthroat PPC ad campaign actually converted iPhone users, but it certainly grabs attention and speaks to Samsung’s clever content.
  • VIZION  |  MONDAY, FEBRUARY 27, 2017
    [Content] Tool Tip Tuesday: The New Ahrefs Content Gap Tool
    Occasionally, the new addition becomes something that stands out and catches the attention of multiple people on our team of experienced Content, SEO and Paid Search experts. The Content Gap tool under Ahrefs Site Explorer section has emerged as one of those stand-outs. As Tim mentions in the video, this can be a great way to identify and help build out a content calendar based on missing or overlooked focuses in existing content. Ahrefs Content Gap tool just might.
  • VIZION  |  WEDNESDAY, FEBRUARY 22, 2017
    [Content] Achieving Data Clarity in Digital Marketing
    Duplicate Content Issues. Do you have duplicate content versions vs. your previous data set based on having URLs that have trailing slashes and non-trailing slashes? Do you have duplicate content versions vs. your previous data set where you have uppercase/lowercase page versions? Do you have duplicate content versions based on the same content on separate URLs where Google is now ranking a different page version vs. your previous data set?
  • VIZION  |  MONDAY, FEBRUARY 13, 2017
    [Content] Fake News, Politics & Social Media: Clickbait, Con Game or Something Else?
    Could Fake News Just Be Content Marketing? The essence of content marketing is to provide your audience with relevant, valuable content that will help them, inform them, or otherwise benefit them. While this is essentially content marketing, journalists have a duty to report actual facts to the public. The contention over fake news has erupted from what is essentially a marriage of these two industries and the schools of thought surrounding them.
  • VIZION  |  MONDAY, FEBRUARY 6, 2017
    [Content] Quick Tips to Ensure You Are Writing for Your Intended Audience
    The time, effort, and money you put into optimizing your content is all for nothing if your target audience doesn’t read it. Writing for the right audience is as important as focusing on the content itself. Producing content for the best audience for your brand is the only way to boost sales and increase conversions – reaching the people you need to reach the most. You want your content to reach the masses, but writing something generic and overarching isn’t the solution.
  • VIZION  |  MONDAY, JANUARY 30, 2017
    [Content] Content Marketing Wins and Fails of 2016
    In 2016, we’ve seen some content marketing campaigns fall absolutely flat – even entering the realm of downright tasteless in some cases – and others have captured audiences’ attention and delighted them in several ways. We’ve created a list of some the biggest wins and hardest fails in the content marketing world for 2016. Despite some shining examples of content marketing done right, 2016 definitely saw its share of campaigns that completely, utterly, missed their marks.
  • VIZION  |  TUESDAY, JANUARY 24, 2017
    [Content] Wendy’s Twitter: An Example To Follow?
    If you search for “ social media fails ” you’ll find a grab-bag of SEVERAL company Facebook and Twitter accounts retweeting and posting content that should have been given a second glance. Most of the time the content was removed and an apology posted and that should be the protocol…online. Near the end of 2016, Wendy’s started sending Twitter users and competition to the burn ward. It started with an exchange with a user critiquing their “fresh never frozen” slogan.
  • VIZION  |  MONDAY, JANUARY 16, 2017
    [Content] Top 2017 Mobile Trends
    Content Developed for Mobile First. Content marketing as an industry has seen explosive growth throughout the last decade, and marketing in general has changed dramatically since the dawn of the internet. As more and more consumers turn to mobile devices for everyday online activities, content marketers are beginning to design with the small screen in mind first. Social media has also changed how content marketers approach their audiences, and how they craft their content.
  • AGGREGAGE  |  WEDNESDAY, JANUARY 4, 2017
    [Content] Research Reveals 7 Keys to Lead Generation Success
    The title of your lead gen content marketing item accounts for 82% of the variance in performance. Certainly, you want good content, ideally on a topic that will perform well, but the reality is that the title is hugely important. We believe because it indicates a deeper, richer piece of content. We’ve recently concluded a significant research effort across our different sites/newsletters that evaluated the effectiveness of different lead generation pieces.
  • VIZION  |  TUESDAY, JANUARY 3, 2017
    [Content] Gifs that explain SEO
    Providing consistent content, valuable information, and high-quality resources will all build your company’s credibility. The more you get used to optimizing the content on your site for search engines, the easier it gets. Win at SEO by focusing wholeheartedly on your site’s content. Search engines use your site’s content to assess your site’s reliability and popularity among users. Optimizing your content is the #1 thing you can do for successful SEO.
  • VIZION  |  TUESDAY, DECEMBER 13, 2016
    [Content] Ann Handley – Keynote Speaker at Dallas Digital Summit 2016
    She’s the Best Selling Author of Everybody Writes and the Chief Content Officer for Marketing Profs. Check out our interview with Ann below, as she gives us a sneak peek into what she loves doing in her free time (when she’s not writing best selling books), also her content marketing pet peeves, best practices, and predictions for what’s to come in the world of content marketing. Kristien: So you are the chief content person for Marketing Profs.
  • VIZION  |  TUESDAY, DECEMBER 13, 2016
    [Content] Leo Sei Discusses Optimizing for Every Moment with Adwords Scripts at DDS 2016
    Check out more interviews with the DDS 2016 digital marketing pros, on our blog: Ann Handley | Bestselling Author of Everybody Writes & Chief Content Officer, Marketing Profs. Vizion had the pleasure of speaking with Leo Sei at this year’s Dallas Digital Summit 2016. Leo is a product manager for the Google Adwords team at Google.
  • VIZION  |  MONDAY, AUGUST 15, 2016
    [Content] The Importance of Mobile Page Speed for Users and Mobile SEO
    Suggestions for improving the rating include eliminating render-blocking JavaScript and CSS in content and leveraging browser caching. In an era of instant gratification, the modern consumer expects brands to deliver what they want, when they want it. In the past, Google hasn’t penalized sites for slow mobile page speeds. This resulted in a plethora of companies ignoring the issue, and ultimately unhappy customers.
  • VIZION  |  FRIDAY, AUGUST 12, 2016
    [Content] Vizion - Untitled Article
    Page content – Pages whose content includes specified words. Picture this: Google crawls your site, matches a search query to one of your most important keywords, and then places a related, automatically-generated listing, pointing to the appropriate landing page – in the part of the SERP reserved for ads. Paid organic rankings? The death of keywords? Google took a step in this direction recently when it announced completely-revamped Dynamic Search Ads (DSAs).
  • VIZION  |  MONDAY, AUGUST 8, 2016
    [Content] Get the Most Out of Your Content with These Quick Tips
    It’s 2016, and content is still at the forefront of virtually every marketing technique, digital and traditional. Whether it’s video, photo, or content, marketers need to know how to stay on top of content and get the most for their efforts. Content has been a buzzword for more than a decade, yet many business owners still don’t know how to maximize theirs to get more of an impact. Here are a few quick tips to show you how to leverage your content the right way. #1:
  • VIZION  |  TUESDAY, JULY 26, 2016
    [Content] Tool Tip Tuesday: Sometimes Digital Competitive Intelligence is more than Just Search Marketing
    Website Content. While my heart lies in the world of SEO, there is no doubt that the world of SEO is surrounded by other digital factors that impact your campaign success. For other SEOs, fear not, this is not a bad thing. However, we must understand and also accept that if we are going to gain competitive intelligence about our competitors we have to think about other great nuggets of info outside of just SEO and PPC factors that can help us succeed in our digital marketing campaigns.
  • VIZION  |  MONDAY, JULY 11, 2016
    [Content] How to Keep Your Online Goals Relevant in Business Today
    Map online activities to business goals – How will a content campaign generate business? Many companies look at business goals on a yearly, maybe even a quarterly, basis. However, they may not evaluate how their online goals fit into the overall picture. As a result, many executives look at online efforts as a nonproducing expenditure and cut the digital budget.
  • VIZION  |  TUESDAY, JULY 5, 2016
    [Content] Holistic SEO: Remember Your Whole Website is the Sum of Its Parts
    Holistic SEO means considering the technical backend structure of a site – function, user friendliness, mobility, security, SEO-friendly content, and share-ability. Almost every structure, process, and piece of content is or can influence your overall SEO rank, making a holistic approach one that makes sense. Content – Without great content, a website is a shell. The content you produce should provide your audience with value above all things.
  • VIZION  |  TUESDAY, JUNE 28, 2016
    [Content] Tool Tip Tuesday: Keyword Research
    Export the files for each of your seed keywords into Excel and manipulate, filter and prioritize to your heart’s content there. When it comes to actually writing meaningful content we need to look away from the spreadsheets and identify a unique angle or answer a question. Answer the Public is a great resource for your editorial team to build out content that addresses user interest. Digital Marketing is ever-changing. That’s why we love it, right?
  • VIZION  |  THURSDAY, JUNE 23, 2016
    [Content] Becoming Channelized!
    Ensuring that your email marketing content includes links to your social properties. These visitors will likely enter your site through the email, but it helps also to introduce them to your social properties where you will feature great content that will lead them back into the site once they have hopefully joined this audience. The approach of considering all referring channels in a digital marketing effort is always key to being a successful online marketer.
  • VIZION  |  MONDAY, JUNE 13, 2016
    [Content] Types of Images to Enhance Business Listings
    Make sure every listing for your business has basic image content posted where available. Keep up with where you post time-sensitive promotional content, and add or remove image content based on your current promotions and offerings. Businesses should use search engine optimization tactics to enhance the performance of every piece of content, including business listings. Imagine a print magazine with several commercial listings on one page.
  • VIZION  |  MONDAY, JUNE 6, 2016
    [Content] Website Redesign and Launch: Starting Off Your Project on the Right Foot
    You may want to commit to a complete redesign to: Transition to responsive web design from a traditional design to improve mobile friendliness; Improve poor performance caused by usability or taxonomy, content, and back-end issues; Facilitate your brand’s movement in a new direction; or. New content creation and types. Content management tools. Focus on getting the core functionality and content assets live.
  • VIZION  |  WEDNESDAY, JUNE 1, 2016
    [Content] 5 Link-Building Tactics You’ve Probably Never Used
    Instead of using black-hat tactics, invest in creating high-quality text, video, and image content. Great content improves search engine rankings and offers more value to consumers. If you work to publish a piece of content with an inbound link on a highly referenced industry site, your competitor may indirectly promote your content and your brand. Try the Skyscraper Technique : This technique requires the development of an exceptional piece of content.
  • VIZION  |  MONDAY, MAY 16, 2016
    [Content] Learn From These 12 Social Media Wins and Fails of 2015
    Companies may need to spend more time creating content for these platforms, but that extra development could save them from a haunting lapse of judgement. Social media allows companies to reach audiences in authentic and immediate ways. Sometimes, companies hit the mark and create worldwide trends, and sometimes they fail miserably.
  • VIZION  |  MONDAY, MAY 9, 2016
    [Content] Email Personalization Techniques – How to be Catchy, Not Creepy
    When evaluating reach, sending an email to a personal inbox often yields better click-through and response rates than posting on social media or publishing content to a blog. They want to feel in control of the content they receive, and they can recognize spammy emails a mile away. Individuals who feel content does not meet their needs will quickly unsubscribe or block unwanted messages from their inboxes.
  • VIZION  |  TUESDAY, MAY 3, 2016
    [Content] Tool Tip Tuesday – Your Browser, Your Website and Search Engine Indexes – Part 3
    content (that is good for a user, but builds in targeted SEO phrases), indexability (not wasting a bots time and providing smart signals) and finally, simply building a site where SEO and usability work hand-in-hand. What we saw and how we provide directions to correct it. So, we have identified a few opportunities using just our browsers and advanced queries on the Google and Bing indexes combined with some simple Webmaster Tool account reviews.
  • VIZION  |  MONDAY, APRIL 25, 2016
    [Content] Riding the Fine Line of SEO and Usability
    The idea behind the concept is that creating fewer barriers to content will enhance user experience. Keyword stuffing, like doorway pages, reduces the efficacy of a piece of content. Putting SEO above content – SEO is valuable, but it is not the end-goal. Focus instead on creating valuable content, and then optimize that content for search engines. Then, focus on creating analytics-backed content strategies.
  • VIZION  |  TUESDAY, APRIL 19, 2016
    [Content] Happy Content Is Overrated
    When I read stuff about “going viral” or “successful outreach” I typically see content that makes people happy or laugh. It’s not like we’re creating a circle of joy for that content to stay within. If you’re going to create content that won’t generate a smile or laughter, you might want to take a look at some angry and sad content that’s done well. Not just share the content, but do something to help the cause. Blog Content Marketing
  • VIZION  |  MONDAY, APRIL 4, 2016
    [Content] Content Marketing Tools to Make Your Life Easier
    Content marketing is effective, but it requires a considerable time commitment. Content development takes time, and marketers must publish and maintain content over time. From blog posts to Vine videos, content can easily overwhelm a small marketing team. Content marketing tools won’t do all the work, but they can simplify many processes. This tool uses predictive analytics to help companies gauge their need for content in certain areas.
  • VIZION  |  TUESDAY, MARCH 29, 2016
    [Content] Tool Tip Tuesday – Your Browser, Your Website and Search Engine Indexes (Part 2)
    Additionally, we see in the tags that there are a variety of “alternate” URLs that will share the same (or similar) content, specifically 3 RSS feed options that would include content tagged in the “blog” category. Digging in deeper to identify what the true culprits may be for our index cache bloat.
  • VIZION  |  MONDAY, MARCH 21, 2016
    [Content] Big-Budget Content Marketing Lessons For Small Businesses
    Many small businesses are starting to see the power of content marketing and are looking to build out their own content practice, whether it’s through larger media partnerships, a consistent blog or just an amped-up social presence with custom content for each network. But there are lessons in these large native advertising and content marketing programs that can inspire businesses of all sizes, with budgets at any scale. Blog Content Marketing
  • VIZION  |  MONDAY, MARCH 14, 2016
    [Content] Online Easter Eggs: Finding (and Making!) Hidden Gems Online
    The commands for starting an Easter egg vary, and today, many websites use Easter eggs to have fun with their online content. Website content developers may leak the information to an online venue, and sometimes the Easter eggs are hidden so well they lay undiscovered for years. However, you may not want to invest in a campaign that relies heavily on the performance of hidden content. Instead, focus on developing content that will strike a chord with your audience.
  • VIZION  |  MONDAY, MARCH 7, 2016
    [Content] Revisit Your Buyer Personas in 2016: Why and How to Do It
    Use your personas to map out customer pathways, qualify leads at a certain stage of the sales cycle, and develop content that strikes a chord online. As time passes, your business and your customer base evolves. If you’re still using the same buyer personas you used years ago, it may not help you target your current customers very effectively.
  • VIZION  |  MONDAY, FEBRUARY 29, 2016
    [Content] Google Search Operators: Helping You Hone In
    The name of each search operator explains where it searches for the content. It may not include all of the search terms in the anchor text; other terms may be found in the content of the site. Most people know Google is an incredible tool when you’re on the hunt for knowledge, power, or the nearest Starbucks. But searching for and finding exactly what you want can sometimes be harder than finding the newest viral kitten video. Luckily, there’s an answer for that.
  • VIZION  |  TUESDAY, FEBRUARY 23, 2016
    [Content] Tool Tuesday – Your Browser and the Google Index (Part 1)
    Do you have “screaming” titles/description content (ALL CAPS) or do you refrain from this practice? partners=, /digital-marketing-services, /blog/page, /about-us/testimonials, /digital-marketing-services/seo, /digital-marketing-services/content-marketing, /digital-marketing-services/social-media-marketing-services, /about-us/careers, /digital-marketing-services/ppc-management-services, /our-work. Often the best SEO tool is one that everyone in the world has access to, Google.com.
  • VIZION  |  MONDAY, FEBRUARY 22, 2016
    [Content] What Can Analytical Segmentation Tell You About Your Site Users?
    Owners can also see what content was viewed. Once owners know specific content is popular, they can market that material. Analytical segmentation can be a helpful tool when marketing to customers. It would be impossible for a site to tailor itself to the entire population; segmentation helps by dividing site users into meaningful groups with similar characteristics. Thus, a company can tailor its marketing strategy to appeal to a few or several target markets.
  • VIZION  |  MONDAY, FEBRUARY 15, 2016
    [Content] Are you Hugging your Site Visitors?
    Sections such as a coupon, latest news or “check out our blog” text stand out to me, and I wonder, do you want to send them off to content such as blog posts for example, immediately, or do you want to let them understand what you have to offer and why you are different? The above example of scroll depth tells me that my second fold of content on the homepage is only being seen by about 70% of those who saw the first fold of content.
  • VIZION  |  MONDAY, FEBRUARY 8, 2016
    [Content] Getting to the Core of Your Target Market – Developing Usable Marketing Personas
    Without understanding your consumers, your company can’t expect to add value through content, deliver the right marketing messages, or develop profitable product and service offerings. Knowing what you don’t want to cater to will help focus content and campaigns. Use A/B testing on content. Test content campaigns to learn more about what certain personas gravitate towards. You read and hear about it all the time: a clear understanding of your audience matters.
  • VIZION  |  MONDAY, FEBRUARY 1, 2016
    [Content] Making Social Media Work for You on a Limited Budget
    If you have some spare time and a little wiggle room in your marketing budget, you can: Create content. You don’t necessarily need graphic design skills, a writing background, or videography skills to create meaningful content on social media sites. Companies can’t post content sporadically and expect it to magically drive business. Make every piece of content shareable. Add social media buttons on every piece of content you post, from emails to blogs.
  • VIZION  |  TUESDAY, JANUARY 26, 2016
    [Content] The Difference between Knowledge and Wisdom – Google’s RankBrain
    Google has, for the most part, finally figured out content spam (Panda) and link spam (Penguin) to a large degree. Google’s algorithm has gotten pretty damn good. But, the algorithm had essentially taken the knowledge of human programmers/engineers and applied this. It still took human intervention to put in place “updates” to account for new spam activity that would, inevitably, take place.
  • VIZION  |  TUESDAY, JANUARY 26, 2016
    [Content] Chrome Extensions You Should Install
    After you get this installed you just have to highlight, right click and then click on the Word Count Tool option: After that you get the word count for the section of content you were reviewing. There are a TON of SEO specific tool extensions that exist already. And most of them do the same thing as the others. However, when it comes to working online nothing can make your job easier than plugins/addons for your browser to help speed things along outside of the routine SEO toolbars.
  • VIZION  |  MONDAY, JANUARY 25, 2016
    [Content] Using Analytical Review to Drive Your Content Strategy
    But how can it help with the content of the site? Content is a huge factor when it comes to a marketing strategy; in other words, content and marketing strategies are interrelated. The content should promote the marketing and vice-versa. By reviewing analytics on a constant basis, marketing strategists can gain an understanding of what content is working well and what content is falling flat, which can determine parameters for the development of future content.
  • VIZION  |  MONDAY, JANUARY 4, 2016
    [Content] Dos and Don’ts When Using Social Media on Mobile for Your Business
    Many faux pas occur because professionals and individuals forget to think about the content and its ramifications before sharing. . Mobile devices offer an unprecedented amount of freedom in the workplace. Some companies advocate a BYOD (bring your own device) policy, and others distribute employee devices to make communication with colleagues, prospects, and clients easier. Once upon a time, mobile devices were primarily used for email and calls in the business world.
  • VIZION  |  MONDAY, DECEMBER 28, 2015
    [Content] Is Marketing Automation Right for Your Business?
    Ideally, a marketing team already has the strategies and tactics for a marketing campaign in place, and the automation software serves as a facilitator for sending out content in an organized and measured way. Some companies get in the habit or on a schedule of sending out content without thinking about the meaning and value behind the activities they share. Marketers may accidentally leave some campaigns unfinished or put too much content into others.
  • VIZION  |  TUESDAY, DECEMBER 22, 2015
    [Content] Dallas Digital Summit: 2015 Wrap Up
    From SEO to Content Marketing and special keynotes from Dallas Mavericks’ Owner Mark Cuban and LinkedIn’s Jason Miller, this digital marketing conference had it all. Jason Miller’s Keynote: How to achieve face-melting content, marketing ROI. The Vizion team had a blast at the Dallas Digital Summit 2015!
  • VIZION  |  TUESDAY, DECEMBER 22, 2015
    [Content] Countdown to 2016: Digital Marketing Predictions!
    I think more and more people are buying into the concept of SEO (budgeting for “SEO”), but they’re calling it “content marketing”. We’ve seen a continual uptick in the obsession of content marketing and this shows no sign of slowing down. Just as I mentioned the over-abundance of content marketing, I think the key to success will be in defining the kind of content you need to create based off of what your current customer base is yearning for.
  • VIZION  |  MONDAY, DECEMBER 21, 2015
    [Content] Michael King Discusses SEO Strategies at DDS 2015
    Michael King gave a pre-conference workshop on the topic of: “Comprehensive Search and SEO Strategies” Hear what Michael has to say in the video below, on the hot topics of Google’s algorithm updates, the importance of building personas, content marketing strategy, and of course, his own personal digital marketing predictions for 2016! Vizion had the pleasure of interviewing Personas Expert and Founder of iPullRank Michael King at the Dallas Digital Summit 2015.
  • VIZION  |  MONDAY, DECEMBER 21, 2015
    [Content] Shanti Shunn Discusses Content Marketing at DDS 2015
    Shanti participated in a roundtable of digital marketing experts answering questions from the audience on the hot topic of “The Future of Content Marketing” Check out what Shanti has to say in the video below, on topics such as Content Marketing, Holistic SEO, and even a fun bonus topic at the end, so stay tuned! We snuck in a fun interview with Vizion Interactive’s own Digital Marketing Strategist Shanti Shunn at the Dallas Digital Summit 2015.
  • VIZION  |  MONDAY, DECEMBER 14, 2015
    [Content] Is There Such a Thing as Too Much Focus?
    Twitter and Instagram need a steady flow of content to stay relevant. Focus is a good thing; it’s helped many a team win a game, many students pass a test, and many employees finish a project. Learning to buck down and get things done can be beneficial in all areas of life. But when it comes to marketing, sometimes too much focus can actually hurt. Businesses today have a multitude of marketing channels at their fingertips.
  • VIZION  |  WEDNESDAY, DECEMBER 9, 2015
    [Content] Jason Miller Keynote: How to achieve face-melting content, marketing ROI
    LinkedIn’s content pages receive 7x the views that the career pages do. Punk rock killed disco in the 80’s, that’s what content marketing is doing in marketing today. You don’t need to become a content farm, Google has killed off the content farms. You need more relevant/focused content. Useful x enjoyable x inspirable = innovative content – Ann Hadley. What does the success of content marketing look like? Conference Content Marketing
  • VIZION  |  WEDNESDAY, DECEMBER 9, 2015
    [Content] Dallas Digital Summit Day 1 – Seen through Tweets #ddsum15
    Here's the content marketing book I mentioned for free download: https://t.co/oyTPYTHlMn. Think of your content like leftover turkey. It's all about slicing & dicing content for longer shelf life #ddsum15 pic.twitter.com/38ZLJ0D8VQ. "Your job as content marketer is to OWN the conversation." Producing content and only promoting it natively is like hanging out with the same kids in high school forever #DDSUM15 @JasonMillerCA.
  • VIZION  |  WEDNESDAY, NOVEMBER 18, 2015
    [Content] Content Marketing: The Power of Great Stories
    Your Content Marketing Should Be Too. A good story, like good content, creates and maintains connections, between individuals. Now your content marketing strategies may not have this sort of long life (after all, 2500 years is a long time), but it should make connections and drive an emotional response that makes them want to learn more and see more about your company and its services and/or products. Employ visual content at all costs. A Good Story is Timeless.
  • VIZION  |  MONDAY, NOVEMBER 16, 2015
    [Content] Get Jolly With These Top 10 Holiday Content Marketing Tips
    Sometimes, trying to find the right content week after week gets tiring. However, you may want to think carefully about your audience to get the most out of a seasonal content marketing campaign. Like the real or imagined drama behind Starbuck’s all red holiday cups, some content can stir up controversy. Use these tips to make your 2015 holiday content marketing campaign holly, jolly, and more! Content isn’t just text. Blog Content Marketing
  • VIZION  |  TUESDAY, OCTOBER 27, 2015
    [Content] Holiday Marketing Checklist: 5 Essential Steps for Every Brand
    The basics of local SEO are the same as the organic search optimization for your website: keyword research, on-page SEO with optimized Title, Meta, and Heading tags, and content that’s optimized for search engines. Incorporate local search terms into your content as often as possible without making content sound forced or awkward. While it’s hard to predict what will go viral, one critical factor is making it easy to share content that makes people smile.
  • VIZION  |  TUESDAY, SEPTEMBER 29, 2015
    [Content] 5 Tools to Help You Keep Up with Constant Changes
    In 2012 press release distribution sites like MyPRGenie and PRWeb lost millions of daily visitors overnight when Google began penalizing sizes that overused hyperlinks in content. This was a huge change, since many companies had successfully based their SEO strategy around linking to additional content, with little thought to the actual value of the links.
  • VIZION  |  WEDNESDAY, JULY 29, 2015
    [Content] Tool Tuesday – Dynamic Search Ads (DSAs)
    Page content – Pages whose content includes specified words. Has the Age of “Paid SEO” arrived? Picture this: Google crawls your site, matches a search query to one of your most important keywords, and then places a related, automatically-generated listing, pointing to the appropriate landing page – in the part of the SERP reserved for ads. Paid organic rankings? The death of keywords?
  • VIZION  |  MONDAY, JULY 13, 2015
    [Content] Is Your Site Driving Users Crazy?
    Ensuring that redirects are working correctly and that old content can’t be reached are great ways to prevent users from experiencing inadvertent Groundhog Days by living the same page over and over again. In cases like this, issues such as duplicate content. Most sites I visit have an ad in the header, maybe the sidebar, and potentially within the content itself. If there’s one thing that drives users insane on a site, it’s when things go a bit.
  • VIZION  |  WEDNESDAY, JULY 1, 2015
    [Content] Tool Tuesday – CognitiveSEO
    This section begins with an overall view of total shares of content in Social Media. This allows you to quickly assess the percentage share breakout by social network of your site’s content as well as competitors. If we could take this section a step further, we would like to see more similar social data comparable to a tool such as BuzzSumo or Twtrland so that we can look at high level metrics but also dig into what influencers are promoting our content. .
  • VIZION  |  MONDAY, JUNE 29, 2015
    [Content] Got eBooks? Your Effort Might Fall Flat if You’re Missing These 3 Elements
    Businesses often employ this type of content to provide readers with focused content that delves into whatever issue they are researching. Make sure your eBooks include these three elements to guarantee you get the most out of this content. Write the content for them, and make sure you’re tailoring it to whatever their level of familiarity with the product or service is. It refers them to a solution to whatever problem turned them to your content in the first place.
  • VIZION  |  TUESDAY, JUNE 23, 2015
    [Content] Three Questions to Measure the Effectiveness of Your Digital Marketing Agency
    As these individuals reach out to the world of digital marketing professionals to make their content headaches go away, agencies are presented with the perfect opportunity for new business. The world of SEO, SEM, and ROI can make an in-house marketer’s head spin. However, if prospective clients get a hint of ineffectiveness, dated information, or results that fall short of their expectations, they will take their business elsewhere.
  • VIZION  |  TUESDAY, JUNE 2, 2015
    [Content] Tool Tuesday — OneTab Chrome Extension
    We work with lists of URLs to complete the following tasks: For competitive analysis, to analyze the content that is ranking for a particular keyword. I want to analyze the content and link metrics of these individual URLs but I would have to click over 20 times to open them—right click on each to get the option to open them in a new tab and then click “Open in New Tab” to complete the action.
  • AGGREGAGE  |  TUESDAY, MAY 12, 2015
    [Content] 7 Simple Secrets to B2B Lead Generation Titles that Convert like Crazy
    Many content marketers seem to miss out on a key aspect of success – the title of your white paper, eBook, guide, webinar, etc. Creating great content and not spending time coming up with a title that will convert to clicks and leads is all too common. At Aggregage, we see lots of content marketing pieces across a wide variety of industries. In this post, I’m pointing real-life examples of content marketing pieces.
  • VIZION  |  MONDAY, MAY 11, 2015
    [Content] 5 Elements of a Killer SEO Strategy
    With tools like the SEMRush API, you can pull the top 20 results for any individual keyword or a list of keywords into Excel and then analyze content to pick up on patterns that Google seems to be preferring. Content That Will Beat the Competition. If there’s one thing that will stand the test of algorithm updates, it’s quality content. Of course, getting that high-quality content recognized and prioritized by web-crawlers takes some deliberate planning.
  • VIZION  |  THURSDAY, APRIL 30, 2015
    [Content] What Constitutes Good Organic Visibility?
    We have become absorbed in all that is content marketing, conversion rate optimization, and usability. Now, perform an export of this data to an Excel file so that you can gain an understanding of what landing pages/content your domain ranks for. By-Position: So, the rankings that you are reviewing are for content/pages that you have anticipated that you would see. The content you want to rank is ranking, and it ranks well.
  • VIZION  |  TUESDAY, APRIL 28, 2015
    [Content] Tool Tuesday – Chrome Browser Extensions
    The social numbers from this tab gives me a quick glimpse at how popular the content on this page is. When it comes to working in online marketing we rely heavily on tools to help automate some of the process. A lot of these tools you’re already aware of, tools like: Screaming Frog. Majestic SEO. Open Site Explorer. SEM Rush. And many, many others. But for today I’d like to focus on the browser extensions (for Chrome) that help out with research on the fly.
  • VIZION  |  MONDAY, APRIL 27, 2015
    [Content] 7 Steps Towards Positioning Yourself as a Thought Leader
    Blogging continues to create influence for businesses, but gaining a loyal following requires consistency, fresh content and relevant information for the industry. Growing a business to the level of thought leadership takes creativity, risk, and persistence in all areas of a company. We often suggest to our clients that to gain buzz, authoritative links and frequent social attention you have to position yourself as a thought leader.
  • VIZION  |  MONDAY, APRIL 27, 2015
    [Content] 7 Steps Towards Positioning Yourself as a Thought Leader
    Blogging continues to create influence for businesses, but gaining a loyal following requires consistency, fresh content and relevant information for the industry. Growing a business to the level of thought leadership takes creativity, risk, and persistence in all areas of a company. We often suggest to our clients that to gain buzz, authoritative links and frequent social attention you have to position yourself as a thought leader.
  • VIZION  |  WEDNESDAY, APRIL 22, 2015
    [Content] Currently Viral – April 22, 2015
    Yet Green Day doesn’t care, as is apparent by the commentary in between their sets in the video itself, they just keep churning out content that resonates with their audience. Despite its dubious origins, Earth Day is mostly applauded the world over because we all want to leave an intact planet for our posterity, right? Right. Days like this are red meat for marketers, pundits, comedians, and polarizing social personalities.
  • VIZION  |  MONDAY, APRIL 13, 2015
    [Content] 8 Tips for International Email Marketing
    Translating content requires more than a literal switch from one language to another, so it is important to work with an attentive local translator who understands differences in phrasing and idioms. International growth is an important aspect of many business’ marketing strategies. Expanding your potential market beyond the borders of your business’s country of origin can be an exciting and fruitful process when done effectively.
  • VIZION  |  FRIDAY, MARCH 27, 2015
    [Content] A Digital Marketing Love Story
    Further, we want to ensure that our page content is on par with what our competitors are showing because page content has a great deal to do with rankings. If we are lacking in certain areas, we try to remedy that problem with better content to help improve our positions for a particular set of keywords. How We Combined Data, SEO, Paid, and Social for Client Success. These days, it is vital to look at all digital channels when planning and executing a campaign for a client.
  • VIZION  |  THURSDAY, FEBRUARY 19, 2015
    [Content] The ABCs of Social Media
    While too much automation can be a bad thing, when your schedule gets too hectic it can be easy for forget to post and promote content. Setting your social feeds to post your blog content automatically can help cut back on the time you have to spend making sure your posts are being shared. If all you’re doing is sharing your company’s content and never sharing anything else or responding to people, then you don’t have a community.
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