• VIZION  |  TUESDAY, DECEMBER 11, 2018
    [Content] Exclusive Interviews with Experts at Dallas Digital Summit 2018
    and informative sessions on the hot topics of SEO, Content Marketing, Email, Social Media and more. Learn how to create an actionable content plan and a successful social media and newsletter strategy based on data-driven results. Ashley chats with us about how to successfully repurpose your content, from running a content audit, to analyzing the performance of your recycled content. That’s a wrap!
  • VIZION  |  THURSDAY, DECEMBER 6, 2018
    [Content] Social Media & SEO – 4 Things You Need to Know
    While it’s true that numbers of shares on social media don’t always directly impact a web page’s position in Google’s page ranking, the social profiles themselves most certainly impact the search results – particularly in regard to content. This is due to the content of social media pages, as well as how often they are visited. This is because of the thinking that links are mainly achieved by the creation of original content.
  • VIZION  |  TUESDAY, DECEMBER 4, 2018
    [Content] The Ultimate List of Content Marketing Conferences 2019 – Start Planning Now!
    The New Year is just around the corner, and with it comes a new conference season for content marketing professionals. The conference concludes with an awards ceremony for “Killer Content,” dubbed “The Finnys.” This event is geared toward brand marketers, general content marketers, and those focused on marketing analytics. Topics include mobile practice for SEO, marketing automation, general content marketing strategies – and that’s just the beginning.
  • VIZION  |  MONDAY, NOVEMBER 26, 2018
    [Content] Email Platforms You Should Check Out
    Along with how you create and present your email content, having the right email platform can help tremendously when building and executing your marketing strategy. When email marketing is your priority, you have a lot of aspects to consider. Without a good email platform, you run the risk of not being able to deliver to your email list. A poor email marketing service even runs the risk of sending your emails right into the spam folder, where they can’t do any good.
  • VIZION  |  MONDAY, NOVEMBER 19, 2018
    [Content] Discovering the Right Public Relations Strategy for Your Business
    Aside from having a matching audience, you also want an influencer to have a content style and aesthetic that is consistent with your business’s brand and tone. For a small business, getting just one press release can be enough to meet the desired level of interest, while larger businesses would need a lot more content to have the sort of impact they are seeking. Your “why” can be a powerful tool in developing your PR content and strategies. Focus on Content.
  • VIZION  |  WEDNESDAY, NOVEMBER 14, 2018
    [Content] Content Marketing Strategy Tips for Your Business
    Content marketing is one of the most cost-friendly and effective ways to draw in new and existing customers. And while most businesses use some form of content marketing, many don’t have a complete content marketing strategy. Having a digital content strategy can help you make the most of your content marketing. But what is a content strategy? Create Content for Every Stage of the Customer Journey. Establish Goals for Your Content.
  • VIZION  |  FRIDAY, NOVEMBER 9, 2018
    [Content] What to Blog About? Check Out These Blog Topic Generating Tips!
    If you’re working on your content marketing strategy, then you know that you need regular content to be successful. Some bloggers are lucky enough that they can talk about whatever they want, and it will fit right into the rest of their content. Others – content marketers especially – are in a difficult position where the blogs they produce need to be relevant to their brand. That means creating content of value from what can seem like a limited pool of ideas.
  • VIZION  |  WEDNESDAY, NOVEMBER 7, 2018
    [Content] Best Company Newsletters of 2018
    While it can be easy to pour all your time into other ways to reach your customers and treat the newsletter as an afterthought, you can instead turn your newsletter into an effective piece of content. A top-notch company newsletter checks a lot of boxes: there’s crisp imagery, clear and engaging CTAs, a variety of content that gives value to the reader, and a mobile-friendly design for those that check email from places other than their desktops.
  • VIZION  |  FRIDAY, NOVEMBER 2, 2018
    [Content] Public Relations vs. Marketing: Are the Two Becoming One?
    For example, content marketing is one of the most effective and cost-friendly ways to promote a business. Having effective content that reaches a wide audience is a matter of careful planning and construction. Since public relationships focuses on building and nurturing relationships, those connections can help you further promote your content and gain additional impressions. Amplify Content.
  • VIZION  |  WEDNESDAY, OCTOBER 31, 2018
    [Content] The Scoop on Evergreen Content: How to Create Your Own
    When it comes to marketing a website, online store, or business, content marketing is one of the most effective strategies out there. When you can provide your audience with content of value, you can engage them much better. Unfortunately, the value of content doesn’t always stay consistent, with some topics becoming obsolete as time goes on. However, there are types of content that will still attract views and engagement even years after you publish it: evergreen content.
  • VIZION  |  MONDAY, OCTOBER 29, 2018
    [Content] Top 10 Email Marketing Best Practices With Examples!
    Before a reader even gets to the content inside your email, they encounter your subject line. When arranging content within your emails, you want to set up a flow that makes it easy for your reader to see everything you want them to see. Personalizing Content for your Clients. When combined with further customized content (such as Airbnb’s travel suggestions based on where other people from your location are traveling), you can enhance your customer experience.
  • VIZION  |  WEDNESDAY, OCTOBER 24, 2018
    [Content] In Case You Haven’t Heard…Google Is Closing Google+
    Other moments of influence in the history of Google+ include the highlighting of Google+ content in search results and the local search integration between Google+ and Google Local results. Google+ has been a central topic of social media attention from its initial intention as a social network that could stand up against Facebook, to its steadily declining current status. Even so, Google has kept at its fourth social media venture since 2011.
  • VIZION  |  FRIDAY, OCTOBER 19, 2018
    [Content] 2018 Social Media Wins & Fails
    A big part of its success wasn’t just the ads but the way they utilized user-generated content: The photos don’t always feature models. If you want to fail at social media, hop on the viral bandwagon and post content without thinking about the context or consequences. It’s that time of year again. It’s time to look at this past year and review the biggest wins and facepalm-inducing fails of this past year. This year, we have some great items to look at.
  • VIZION  |  WEDNESDAY, OCTOBER 10, 2018
    [Content] Restaurant Advertising Ideas for 2018 and Beyond
    When it comes to content, it can be difficult to come up with unique posts day after day and week after week. New content generation is often the hardest part of an effective social media campaign, but there are a few innovative ideas that can spice up your socials. Staff highlights, customer interactions, even customer content are great choices for adding flavor to your campaigns. For Twitter or Instagram, consider retweeting or posting user-generated content as well.
  • VIZION  |  MONDAY, OCTOBER 8, 2018
    [Content] Social Media Sites for Businesses
    Doing so will enable you to put relevant content in front of a ready audience and make the most of your social media efforts. As a business, you can promote your products, content, and relevant company news all in one place, plus you can talk with your customers and even other brands. As with many other platforms, the fast-paced world of Twitter means you benefit from having scheduled content ready, so you always have something new for your followers.
  • VIZION  |  WEDNESDAY, OCTOBER 3, 2018
    [Content] How to Create a Google Sitemap
    SEO has a lot of components to think about, especially in the realm of building relevant content that catches search engines’ attention. The end goal of all this is for a search engine to review your site and deem it relevant to what users are looking for – and this happens by search engines crawling it to discover what content your site contains. A sitemap is a type of director that has information on website pages and content in an accessible form.
  • VIZION  |  MONDAY, OCTOBER 1, 2018
    [Content] Facebook Ads for Restaurants: A How-To Guide
    Use the Right Ad Content. Using Facebook ads for restaurants offers a highly customizable option for marketing your restaurant to new customers with a method that is easy to use and effective. You buy Facebook ads directly through Facebook; they come with a handy set of tools and options to maximize your audience and grow your customer base. Unlike traditional ads, however, using Facebook requires a slightly different strategy to get the most benefit.
  • VIZION  |  FRIDAY, SEPTEMBER 28, 2018
    [Content] Social Media Management Tools We’re Loving Right Now
    The free plan helps users manage multiple accounts, schedule content delivery across platforms, and better engage with the desired audience. Through eClincher, social media marketers can discover new influences, use a free image library, shorten URLs for character-limited posts, and benefit from suggested content and curation. Worldwide, more than 2.2 billion people are active monthly social media users.
  • VIZION  |  WEDNESDAY, SEPTEMBER 26, 2018
    [Content] Guide to Google Indexing Your Site
    The search engine analyzes each web page and catalogs its content to understand what the page is about. It’s possible to improve your Google search index by optimizing the content on your website. Page content. Google ’s “ Spider ” crawlers can ’ t see images, but they can see the content connected to images. If you ’ re cranking out content but users aren ’ t seeing any of it, you could have a crawling problem. Only use original content.
  • VIZION  |  MONDAY, SEPTEMBER 24, 2018
    [Content] Amazon Advertising Strategies You Should Implement Now
    Content should be high-quality, as should the product images. Amazon.com is the largest e-commerce platform in the world. It had 310 million active users as of the last report (2016), and recently achieved a milestone of 100 million Amazon Prime customers. Reaching your target audience through all the noise on Amazon takes a smart, data-driven Amazon Advertising strategy. Amazon Ads can be great assets to business owners, but only if they know how to use them.
  • VIZION  |  FRIDAY, SEPTEMBER 21, 2018
    [Content] Social Media Analytics: Tools You Should Check Out Now
    It collects and interprets story metrics and generates intuitive, actionable insights to help marketers optimize their content for the most user engagement. It also has tools to allow brands to schedule story publications ahead of time, making social media planning and content management easy. You can track your competitors ’ top-performing social media content types, monitor the rise and fall of their followers, and gather a few tips to apply to your own strategy.
  • VIZION  |  WEDNESDAY, SEPTEMBER 19, 2018
    [Content] 4 Essential Areas to Analyze During Your Next Technical SEO Audit
    It comprises everything that affects a search engine’s ability to find, crawl, and index content—and then interpret it the way you want it to interpret it. These frameworks cause significant challenges in getting the search engine to find and index content, and they create plenty of headaches for SEOs. However, even if a site is not fully built on a JavaScript framework, it may still affect critical portions of content on pages that may have a negative effect on SEO potential.
  • VIZION  |  FRIDAY, SEPTEMBER 14, 2018
    [Content] Remarketing AdWords Tips: Beginner 101
    Create unique marketing content. Forget first impressions – with Google remarketing, you have more than one chance to grab attention and cinch a sale. If you ’ re new to Google AdWords remarketing (now just Google Ads remarketing), you have a world of potential to discover. Remarketing is one of the most effective ways to optimize the results of your paid advertising efforts. Google AdWords remarketing repeats your brand ’ s message to users who have visited your site in the recent past.
  • VIZION  |  MONDAY, SEPTEMBER 10, 2018
    [Content] How to Use Instagram for Business With 7 Simple Tips
    Potential customers will feel attracted to visually appealing content. You can also incorporate videos and images like GIFs as part of your content strategy, but the core of a successful campaign is to show off value while you do it. Even so, spamming your followers feeds is a quick way to someone just scrolling past your content or even unfollowing you for overloading them with posts. That curiosity makes for great Instagram content.
  • VIZION  |  FRIDAY, SEPTEMBER 7, 2018
    [Content] Beginner’s Guide to SEO for Restaurants
    If you haven’t heard of SEO – or search engine optimization – you’re missing out on an extremely powerful tool for content marketing. When you create content, avoid repetition or copying information. One of the worst penalties for SEO is a duplicate content marker, and repeating content – even from your own site – will flag this to Google.
  • VIZION  |  THURSDAY, SEPTEMBER 6, 2018
    [Content] Google Ads Introduces ‘Ad Strength’ for Responsive Ads
    These ads also have much more room for content, all of which are excellent features for advertising campaigns. Earlier this year, Google released their responsive ad options, providing a new way for businesses to provide variable ad options that can function across several platforms. While it seemed interesting, many businesses felt that the lack of reports made it difficult to develop effective strategies for their ad campaigns.
  • VIZION  |  WEDNESDAY, SEPTEMBER 5, 2018
    [Content] 404 Error Page Design Tips
    Matching it to the same colors, fonts, and layouts you use through the rest of your site assures visitors that, while they may not have found the page they’re looking for, they are in the right place to view your content. Using 404 checking tools is a simple way to scan your site and transform any broken links into relevant content. A 404 Error page tends to be a frustrating experience for any internet user.
  • VIZION  |  MONDAY, AUGUST 27, 2018
    [Content] Social Media Marketing Tips for Restaurants
    Ideally, you diversify your campaign across the various platforms with unique, targeted content based on your expected audience and what that platform best specializes in providing. Create Curated Content. You stand to gain the most benefit from your social media marketing for restaurants only if you provide the best marketing content to your audience. The four factors to consider when creating content are your audience, your message, your brand, and your competition.
  • VIZION  |  FRIDAY, AUGUST 17, 2018
    [Content] Chrome 68 Released: What It Means For SEOs and Site Operators
    While a browser update may not seem like the most newsworthy, this is the version that will start to visually penalize sites not using proper HTTPS or that have mixed content. Making the web safer for users by making it more obvious that a site is insecure and/or has mixed security content on it. By now I’m sure you have heard that Chrome 68 has been released and if you have not, you need to make sure your Chrome version is up-to-date.
  • VIZION  |  THURSDAY, AUGUST 16, 2018
    [Content] Long Tail Keywords: Find the Right Ones for Your Business
    Search engine optimization (SEO) is the act of tailoring the content on your site to appear high among the results of an online search. By identifying the words or phrases that are cultivating traffic for your site, you can begin accentuating those keywords in your content. eHow content is often lower-quality and cheaper, making it easy to out-rank if you write strong content using the same long tail keywords.
  • VIZION  |  TUESDAY, AUGUST 14, 2018
    [Content] 2018 Top Social Media Tools
    Creating top-notch content for your social media accounts has become a full-time job. If you can’t make your own graphic, a high-quality photo to complement your content is a must. The number one eye-catcher on social media right now is video content. Animoto helps you create content to stop your readers in their tracks. Even the most inexperienced editor can create jaw-dropping content. Crello has over 10,000 templates for you to use to create custom content.
  • VIZION  |  THURSDAY, AUGUST 9, 2018
    [Content] Boost Your SEO: What You Need to Know About Disavowing Links
    Backlinks to your site tell Google search engines that your content is relevant and add credibility to your posts. Links from other sites to your site show you know your subject matter. The more times people refer to your site, the higher Google boosts your rank. However, it’s not only the number of links that matter, but the quality of those links. Posting too many links can work against you as well, making Google think your site is spam.
  • VIZION  |  WEDNESDAY, AUGUST 8, 2018
    [Content] Get to Know Pinterest Categories
    Pinterest marketing works best when brands tailor their advertisements and content to their target audience, or the consumers most likely to purchase their products or services. It’s important to cultivate your Pinterest presence in a way that allows consumers to discover your content and save it for future purchases. The best way to do this is to select the appropriate categories for your boards and company content.
  • VIZION  |  FRIDAY, AUGUST 3, 2018
    [Content] Create Your Own RFP with These RFP Examples
    RFPs for new websites should include a project summary, company information and competitors, website goals, target audience, desired site structure/content, graphic design and functionality requests, overall design/look of the website, criteria for selecting a vendor, proposed budget/timeline, and contact information. A Request for Proposal , or RFP, is a document that enables professional agencies and organizations to secure new work through a request.
  • VIZION  |  WEDNESDAY, AUGUST 1, 2018
    [Content] How to Build a Google Analytics Tracking Code
    Google Analytics tracking codes enable companies to track and analyze how consumers interact with their content. Using UTM codes can give you access to information about how users interact with your content across most platforms, other than third-party websites such as Facebook. You can then use this data to inform your content and marketing strategies. You can set source, medium, campaign, content, or term parameters for each UTM code.
  • VIZION  |  MONDAY, JULY 30, 2018
    [Content] What You Need to Know About Online Reputation Management
    SMM can involve creating content strategies, engaging with consumers, gaining insights into what people are saying about a brand, and using research to create more effective social media marketing campaigns. Review management can involve steps to either smother or delete negative content to give your company the clean slate it needs. Our social media, SEO, content marketing, and public relations managed services can give you everything you need for positive brand recognition.
  • VIZION  |  MONDAY, JUNE 25, 2018
    [Content] 3 Common Image Issues Dragging Down Your Page-Load Time and How to Diagnose Them
    To evaluate total image weight contributing to a page, run the URL test on WebPageTest.org, and then click on the “Content Breakdown” link in the main navigation. There’s no doubt page-load time is a very hot topic in SEO right now and has been for the past several years when it officially became a ranking signal for desktop devices in April 2010.
  • VIZION  |  MONDAY, JUNE 25, 2018
    [Content] Franchise Marketing and SEO 101
    Marketers can run into issues specific to businesses that are part of a larger franchise; for instance, search engine penalties for duplicate content. Google and other search engines take duplicate content seriously. Even if you’re not technically plagiarizing because you have the right to use the franchise’s content, Google will penalize your individual website for publishing content that already exists on the web. So, you’ve bought a franchise!
  • VIZION  |  FRIDAY, JUNE 22, 2018
    [Content] How to Optimize Your Amazon PPC Campaigns
    Once you have your long-tail keywords, insert them naturally into your product listings and PPC ad content to become more visible on Amazon. Use a healthy mix of regular and long-tail keywords in your content for the best results. Amazon is the world’s largest e-commerce retailer, earning a net profit of $3 billion after taxes in 2017. Other brands, however, can tap into Amazon’s enormous global market through Amazon pay-per-click (PPC) ad campaigns.
  • VIZION  |  WEDNESDAY, JUNE 20, 2018
    [Content] What Is a Social Media Algorithm and How Does It Work?
    If you don’t play to the beat of the algorithm’s drum, you might find it difficult or impossible to put your content in front of your desired audience. If the algorithm doesn’t see your content as relevant to the user, it will make it as good as invisible. Social media sites still prioritize the chronological order of posts to show users the freshest information, but they also use an algorithm to focus on content that’s most important to the individual logged on.
  • VIZION  |  MONDAY, JUNE 18, 2018
    [Content] 10 Google Search Operators Every SEO Should Know
    This operator lets you search for terms anywhere on a webpage, not just its body content. Putting “intext:” before a search word or phrase will show you where it pops up on a site’s title, URL, meta description, tags, body content, and elsewhere. Looking for a fast and easy way to enhance your site’s blog content? Then, craft your content to beat what’s already out there. about the desired search term instead of other content.
  • VIZION  |  FRIDAY, JUNE 15, 2018
    [Content] How to Set Up Google Search Console in 5 Easy Steps
    Do not alter the content of the file or its name. Google wants your website to succeed. The search engine powerhouse has proved this again and again with the incredible tools it offers businesses and website owners. One tool you shouldn’t pass up is Google Search Console. Google Search Console is the new name for the suite formerly known as Google Webmaster Tools (GWT).
  • VIZION  |  TUESDAY, JUNE 12, 2018
    [Content] 2018 Complete Social Media Conference Guide
    Topics on the roster include social media marketing, digital strategy, demand marketing, customer analytics, creative media, and content marketing. Content Marketing World : September 4-7. If you can’t attend Inbound or would prefer a different type of social media conference, attend the Content Marketing World Conference and Expo instead. This conference, located in Cleveland, Ohio, centers on content marketing in particular.
  • VIZION  |  THURSDAY, MAY 31, 2018
    [Content] How to Use Snapchat for Business
    Memories – These memories allow users to save snaps and look back on different ones sent previously so as to avoid duplicate content. Like the stories feature, Snapchat Discover compiles audio and video content with links to proper articles and graphics embedded within. Provide Content Exclusive to Your Business. Users of Snapchat are used to seeing content that is raw and unscripted.
  • VIZION  |  TUESDAY, MAY 29, 2018
    [Content] Top 5 Questions You Should Ask During Your SEO Audit
    Content marketing. Current content recommendations. So, you’ve taken a crucial step for the SEO of your business’ website and opted for an SEO Audit. This is the single best way to figure out what needs improving on your site. Now, what happens next? Choosing an individual or agency for your audit can be daunting. Being informed on all aspects of your agency as well as what questions to ask them before your audit is key.
  • VIZION  |  FRIDAY, MAY 25, 2018
    [Content] Top 10 Tips for Using Pinterest for Business
    Here is some of the vocab to know: These are simply areas with condensed, categorized content. Adding a save button to your website lets users pin your content with a single click. This can greatly increase the amount of content pinned from your site. This program measures the performance of your pins and shows trends in your audience, like how it’s growing and how well users/followers receive your content.
  • VIZION  |  WEDNESDAY, MAY 23, 2018
    [Content] Why Any Business Should Consider an SEO Audit
    Content strategies. Poor content can prevent your business from showing up in SERPs (search engine ranking pages). On-page issues may make content harder to access. Analyze Content. Content remains a top priority in optimization. An SEO audit will make sure your content is keyword-centered and free of fluff and filler. Other areas of your website’s content SEO audits cover include: Headlines tell you most about a page. Duplicate content.
  • VIZION  |  SATURDAY, MAY 19, 2018
    [Content] How to Do a Twitter Audit: Beginner 101
    Here’s what you need to do to complete a successful Twitter audit: Review Your Content. Use the Twitter analytics tool or a URL-shortening service to understand if your content connects with your desired audience. Indications you’re effectively engaging your audience with your Twitter content include: Signal that Twitter users appreciate the content you’re sharing. Although they aren’t sharing your content, this is still a good sign.
  • VIZION  |  FRIDAY, MAY 18, 2018
    [Content] Increase Your ROI with These Google Display Network Targeting Tips
    It allows you to tailor special content for frequent visitors of your site as well as those who’ve purchased your goods or services. An important advantage of advertising on the Google Display Network is the ability to include visual content in your marketing materials. Nearly 90% of all internet users worldwide, including 89% of smartphone users in the United States, interact with the Google Display Network.
  • VIZION  |  THURSDAY, MAY 17, 2018
    [Content] Are You Optimized for Voice Search? You Should Be!
    Thus, to benefit the user, content gathered in response to a voice search must be easily accessed on a mobile device, relevant, and brief. To develop content that reflects live interaction, try to adapt the type of questions that customers pose about your business over the phone. Create Mobile-Friendly Content. Ensure that voice search users can read your content on their mobile devices by keeping it succinct and accessible.
  • VIZION  |  THURSDAY, MAY 10, 2018
    [Content] How to Do Keyword Research for PPC
    In the modern age there are many ways to search for content on the internet. Keywords are words and phrases that customers and audiences search for in Google and other search engines. Advertisers and businesses bid on the right for their link to come up when people search for those words. Google runs these auctions, charging advertisers for each click based on the quality score and bid. This is one of the most basic, yet relatively unknown processes in online advertising.
  • VIZION  |  TUESDAY, MAY 8, 2018
    [Content] What Is Facebook Business Manager?
    This person has control over all content and settings in the business account. Social Sharing: Top 10 Ways to Make Your Content More Shareable. The business world is moving online. In order to be a big competitor in this world, a business needs to have a social media presence. For many businesses, Facebook and other social media outlets are a way to get their brand out into the public eye.
  • VIZION  |  WEDNESDAY, MAY 2, 2018
    [Content] Mobile-First Indexing is NOT #FakeNews
    Remember, this is the potential universal target for any and all mobile sites, regardless of technology or content depth, but also remember that content that is good and is truly useful from the user-intent perspective can balance this out. Make Sure Your Content is the Same from Desktop to Mobile”. As I like to call-out, Google is not just a search engine, but also a content company.
  • VIZION  |  MONDAY, APRIL 23, 2018
    [Content] 8 Key Questions to Ask a Potential B2B SEO Consultant or Agency
    It can include website redesign, internal linking, content creation, and a number of other items. Selecting your search engine optimization (SEO) consultant or agency is about more than just money. Your SEO strategy can virtually decide the fate of your company. Business-to-business (B2B) owners should not underestimate the importance of hiring the right SEO consultant. Finding a B2B SEO agency is an art and science that requires effort for optimal success.
  • VIZION  |  TUESDAY, APRIL 17, 2018
    [Content] Google Is Your Mobile-First Guidance Counselor
    There are so many people and companies writing content about Google’s impending change to true “mobile-first” indexing that it can make your head spin, especially with all the speculation of what it will take to do it right. Let’s start with some of the history and what better than reviewing Google’s own published content. I like to joke that Google is a “’content” producer that also runs the world’s most successful search engine.
  • VIZION  |  MONDAY, APRIL 9, 2018
    [Content] How to Deal With Pages That Have Thin Content
    In the world of content marketing, thin content refers to poor quality. Thin content may follow all relevant SEO best practices but fail to deliver value to the reader. Identifying Thin Content on Your Website. To gain a general sense about the quality of your content for SEO purposes, look at your page bounce rates. The update has been in place for years, but many brands continue to struggle with thin content-related penalties. Content Marketing
  • VIZION  |  MONDAY, APRIL 2, 2018
    [Content] 5 Successful B2B AdWords Best Practices
    Keep in mind the 4 C ’s of remarketing: content, cookie duration, creative and context. Be sure to use relevant content for your ads and the specific term. B2B owners view AdWords suspiciously. Done incorrectly, AdWords is just like any other advertising venue, an easy place to lose money. Most businesses don’t use AdWords effectively. They find it challenging to figure out which terms to target for conversion.
  • VIZION  |  MONDAY, MARCH 26, 2018
    [Content] 5 Tips to Make Your PPC Campaigns Better
    PPC campaigns make a brand visible to target consumers who might otherwise have never encountered its content. Use your keyword in the page’s headline and content. Pay-per-click (PPC) advertising is not a trend or fad. It’s a marketing tactic that has proven exceptionally rewarding to thousands of businesses. An optimized PPC ad can funnel users directly to a relevant page on a website, sealing conversions and turning leads into customers. PPC ads are here to stay.
  • VIZION  |  TUESDAY, MARCH 20, 2018
    [Content] Wendy’s Social Media: A Guide to Branding Your Voice & Building Your Team
    Would the “precanned” content and responses be that noticeable? Back then we had social media contests to see who could get the most interaction on content pushed to Facebook and Twitter. Ask yourself: What kind of content do they digest? 2017 was a big year for brands in social media. There were so many wins and fails that if I attempted to record and publish them all, it would almost be 2019. What happened to Wendy’s in 2017?
  • VIZION  |  MONDAY, MARCH 12, 2018
    [Content] Don’t Limit Your Local SEO Resource Options Looking Only Locally
    Local SEO also relies on link building, content, keywords, and other website optimization factors – all relevant to local searches. “Shop local” seems to be the millennial mantra, and they aren’t the only ones – consumers of all demographics have grown in their support of local small businesses. More and more users are conducting searches for businesses “near me,” or local brands that are in their neighborhoods.
  • VIZION  |  THURSDAY, FEBRUARY 22, 2018
    [Content] An Easy Guide to Creating an Email Drip Campaign
    Drip campaigns are complex, require a lot of original content and emails, and take time to put together. Make Your Content Matter. To be effective , you need to write good emails, with content that engages your target audience. Poorly written emails will drive customers away as surely as any other poorly written content. Write a clear headline, present the content professionally, and include the legally required opt-in box.
  • VIZION  |  MONDAY, FEBRUARY 5, 2018
    [Content] How to Write a Cold Call Email
    Engaging readers requires good writing, compelling content, and something actionable each recipient feels uniquely qualified to fulfill. Don’t waste their time with filler content, extra details, or unnecessary anecdotes. Email campaigns offer a very inexpensive tool for reaching an audience. Many careers and start-ups flourished because of cold emails, but that doesn’t mean they’re easy. You have no audience relationship and you lack feedback that allows you to adjust as you go.
  • VIZION  |  MONDAY, JANUARY 29, 2018
    [Content] 6 Reasons Your Content Sucks – And What to Do About It
    Unfortunately, many companies continue to crank out content that sucks. Poorly crafted content represents a time suck and a money suck you really can’t afford. If your content isn’t delivering measurable and meaningful results, you may want to reevaluate your content marketing strategy. Why Content Deserves Your Attention. Marketers rarely know which piece of content will serve as a reader’s gateway to their brands. Your older content languishes online.
  • VIZION  |  MONDAY, JANUARY 22, 2018
    [Content] 3 Reasons a Call to Action is Important
    There is a reason the CTA button has become such a staple on site content and in ad copy – three reasons, in fact. A call to action is the finishing touch on any type of content. Your lead has read or at least scanned your content, and may be on the fence about taking the next step. Next time you’re creating site content or ad copy, let your call to action shine.
  • VIZION  |  WEDNESDAY, JANUARY 17, 2018
    [Content] Google Chrome’s Plan to Distrust Symantec Certificates
    You know, hiding page content that seemed superfluous since it was indexed on the Desktop, those extra contact options that seemed redundant on the smaller screen, or those extra menu options that didn’t fit well into your hamburger style mobile menu because they were at the 3 rd tier or below and that many narrowing sub-menus just seemed like an annoyance…yeah, all those things. In a web-enabled world, we always seem to be moving faster, working harder, and getting more done.
  • VIZION  |  MONDAY, JANUARY 1, 2018
    [Content] What’s Coming Up in 2018? Digital Marketing Pros Weigh in!
    For SEOs, we should focus on getting better at information architecture, taxonomy, and content (those things that we can directly control). By optimizing the websites to ensure that they are mobile friendly (same content on the mobile version as the desktop?) and presenting quality content that is relevant to queries that we know can lead to getting prospects/sales into the pipeline, we are fulfilling our end of the bargain.” Happy New Year from Vizion Interactive!
  • VIZION  |  MONDAY, DECEMBER 11, 2017
    [Content] Melanie Deziel Discusses How to Think Like a Journalist at DDS 2017
    Melanie is an award-winning branded content strategist and consultant, and the founder of The Overlap League, the native ad newsletter. She is a board member of the Native Advertising Institute, has served as an executive judge for the Digiday Content Marketing Awards, and travels the country educating marketing, sales and editorial teams on branded content strategy. Vizion had the pleasure of speaking with Melanie Deziel at this year’s Dallas Digital Summit.
  • VIZION  |  MONDAY, DECEMBER 11, 2017
    [Content] Exclusive Interviews with Experts at Dallas Digital Summit 2017
    and informative sessions on the hot topics of SEO, Content Marketing, Email, Social Media and more. That’s a wrap! Dallas Digital Summit 2017 was a blast, with inspiring keynotes by Jay Baer and Morgan Spurlock (see links to our exclusive interviews below!), We caught up with some of our favorite speakers below and got their key takeaways from their sessions, plus some of their predictions and personal news coming up for 2018.
  • VIZION  |  MONDAY, NOVEMBER 13, 2017
    [Content] SEO Consultant Or SEO Agency: Which Is Best For Your Business’ Needs
    A good agency will gather together the brightest minds in the industry with specialists in each sector of SEO – semantics, keyword research, site design, content, etc. Search engine optimization (SEO) strategy can be what sinks or floats the “ship” of a modern web-based business. SEO is at the heart of what allows a brand to thrive in an age that places such great importance on the web. The SEO consulting services you choose can make all the difference in your company’s success.
  • VIZION  |  MONDAY, NOVEMBER 6, 2017
    [Content] 5 Ways to Enhance Your Google Local Business Listing
    Obey local SEO best practices according to Google’s latest algorithms in terms of content, website design, usability, page speed, and overall performance. Supporting local small businesses has always been a priority to Google. If a user performs a search for something like, “Japanese restaurant,” or “grocery store,” Google will automatically show the top three venues (called the “local pack”) within a certain radius.
  • VIZION  |  MONDAY, OCTOBER 23, 2017
    [Content] Holiday Content Ideas That AREN’T A Gift Guide
    Special thanks to Melanie for contributing this informative holiday content marketing post, filled with awesome ideas for any business! Let us know your favorite below, and take advantage of our free holiday content guide: The Gift of ROI. Here are some creative gift-free ideas to help inspire and differentiate your holiday content strategy. For more helpful holiday content tips, check out our FREE guide and enjoy the gift of ROI this holiday season! Content Marketin
  • VIZION  |  MONDAY, OCTOBER 16, 2017
    [Content] Understanding Google PageSpeed Insights
    The priority of visible content. As a business owner in 2017, know that your website speed can be a killer. Countless studies have proven the importance of download speed to overall user experience and satisfaction. One Kissmetrics report found that 40% of shoppers will abandon a website that takes more than three seconds to load. You could lose almost half of your potential customers with below average download speeds.
  • VIZION  |  MONDAY, OCTOBER 2, 2017
    [Content] 5 Tips to Creating Content Readers Actually Want to Read
    When it comes to creating engaging content that people want to read, it is your responsibility to do the legwork. If you can create content with a formula, it will quickly become stale. But you can choose to write great content that readers will consume faster than you can produce it. Writing original, engaging content reaps its own rewards, in higher SEO rankings, increased site traffic, and more opportunities to continue creating content. Content Marketing
  • VIZION  |  WEDNESDAY, SEPTEMBER 20, 2017
    [Content] The ABCs of Local Listing Management
    O – On page content. The content on each location URL used on your listing matters. The content needs to match up to the offerings, the locality as well as the category and keywords you’ve associated with the listing. Doing keyword research can help you identify proper categories and content to create for your listing and location pages. Local listing management is more important now than ever. Regardless if you have one or two locations or over a thousand.
  • VIZION  |  MONDAY, SEPTEMBER 18, 2017
    [Content] SEO Consultant Or SEO Agency: Which Is Best For Your Business’ Needs
    A good agency will gather together the brightest minds in the industry with specialists in each sector of SEO – semantics, keyword research, site design, content, etc. Search engine optimization (SEO) strategy can be what sinks or floats the “ship” of a modern web-based business. SEO is at the heart of what allows a brand to thrive in an age that places such great importance on the web. The SEO consulting services you choose can make all the difference in your company’s success.
  • VIZION  |  MONDAY, SEPTEMBER 11, 2017
    [Content] Quick Tips for Using Google Keyword Planner
    You may then use these data-backed keywords in your content to increase site traffic and website ranking. With your next campaign, use your recently discovered keywords in your blog posts titles, blog content, and headers to increase your relevance of ranking for desired terms. Google Keyword Planner is an invaluable tool for business owners and website managers. It takes the mystery out of keyword research and makes search engine optimization (SEO) easier.
  • VIZION  |  TUESDAY, AUGUST 29, 2017
    [Content] SEO Tools 5 Years Ago: Where Are They Now?
    The content analysis, link comparison, and even the alerts have ball been welcome additions to Ahrefs overall kit. 5 years ago there wasn’t as much a focus on content and social outreach as there is now. Ahrefs kit allows users to better research this information and review overall social reach of specific content pieces. The biggest additions have been the site audit, social media tool, and content tools.
  • VIZION  |  TUESDAY, AUGUST 22, 2017
    [Content] Google Algorithm Updates and the Core SEO Factors to Focus On
    Now, when it comes to SEO, we’re talking about a long-term business strategy, typically involving hours upon hours for evaluation, recommendations, content creation, developmental projects, and thousands of other activities. This component of SEO includes aspects like: Does your website or any pertinent sub-domains have a robots.txt file with proper directions that doesn’t exclude content that should be consumer facing? Quality Content: So, obviously content is important.
  • VIZION  |  MONDAY, AUGUST 14, 2017
    [Content] A Day in the Life of a Digital Marketer
    Analyzes Content. In today’s digital landscape, a website’s content matters – it drives conversions and expands a business’s reach. A digital marketer analyzes what content is doing its job and what is wasted words. When people think of what a digital marketer does, they likely imagine someone behind a computer screen tweeting and updating Facebook posts, but there’s a lot more to this career than that.
  • VIZION  |  TUESDAY, JULY 25, 2017
    [Content] Tool Tip Tuesday: A Look at Deepcrawl
    This comes up more frequently than you would think, given that many clients (and websites in general) have been publishing content for long periods of time and when site changes have been made (redesigns with new URLs, taxonomy optimizations, out of stock/obsolete products, etc.), They breakdown as such: Summary, Indexation, Configuration, Content, Validation, Links, Mobile, Traffic, Source Gap and Extraction.
  • VIZION  |  MONDAY, JULY 10, 2017
    [Content] Understanding Digital Opportunities via Analytics
    They think of analytics as the tools that penalize their websites if the content is not good or if keywords don’t generate traffic. This information helps you update your website content to serve the largest number of users. Depending on how often you update content, these reports can be more or less frequent. Additionally, analytics help you update your content for specific audiences. When some business owners think of analytics, they cringe.
  • VIZION  |  TUESDAY, JUNE 27, 2017
    [Content] Tool Tip Tuesday: Finding your Richest Owned Content
    We can quickly tell that there are going to be some similarities between current top performing content and those pages that receive the most impressions. This is where we glean insight as to the terms that need more coverage on our targeted page, should have dedicated child pages linked from the ranking page or, at the least, we need content efforts dedicated to this term. The post Tool Tip Tuesday: Finding your Richest Owned Content appeared first on Vizion Interactive.
  • VIZION  |  MONDAY, JUNE 12, 2017
    [Content] Mobile-First Google Shift
    Smartphones, on the other hand, have become so ingrained in our everyday lives that most people use them to browse content and tap back and forth between a handful of apps that are relevant to their interests and lives. Understanding mobile user behavior is crucial to adopting a mobile-first approach to design and content marketing in many ways: Hardware typically limits mobile devices, so site designers should optimize mobile websites for speed.
  • VIZION  |  THURSDAY, JUNE 8, 2017
    [Content] Global Marketing Tips to Help Your International SEO Efforts
    Ask them to look over your content even if you’re sure it translates well. When building international SEO, it’s often not enough to target content for Spain, the U.K., If you target your content only for Spanish-speakers, you might reach those who speak Latin American Spanish, but not Mexican American or Castilian. Once you’ve chosen a language or country, narrow it down to the people most likely to want your product, service, and content.
  • VIZION  |  MONDAY, MAY 15, 2017
    [Content] Gifs in Social Media Marketing
    The gif has become more popular as a branding tool in the last year, cropping up in the content of companies across virtually every industry. Instead, gifs automatically begin and continue to loop seamlessly, displaying the content without the user having to click on anything. Gifs are relevant to content, boosting the potency of the message instead of taking away from it. Users respond more emotionally to images than to written content. Make Content Emotional.
  • VIZION  |  MONDAY, MAY 8, 2017
    [Content] Sitemap Max File Size Limit Increased On Google and Bing
    A sitemap helps search engines read, label, and index the content of your website’s pages, resulting in much better search result rankings. SEO penalizes duplicate content, so when you carefully plan your sitemap, you run a much lower risk of creating duplicate pages or URLs. Sitemaps are just an outline of the content that will be on your website’s pages, so even the least tech-savvy business leaders can understand and capitalize on them.
  • VIZION  |  MONDAY, MAY 1, 2017
    [Content] Increase Your CTR With These Lesser-Known Email Marketing Tips
    Create Targeted Content. Similar to segmenting your email list, crafting targeted content conveys value and appreciation to your email list members. Some customers will resonate with some of your content more than others will; when you speak to your readers’ needs in a more concise way, they interpret this as value.
  • VIZION  |  WEDNESDAY, APRIL 19, 2017
    [Content] 2017: Year Of The Meme
    It doesn’t matter what industry you’re involved in, as long as the content is relatable to others and makes sense – then it’s good to go. The number of shares meme content can create is awe-inspiring. This doesn’t mean that every piece of content you create should be a meme, but taking time to craft some well thought out and targeted pieces would be time well spent. This isn’t to say that all of your content should be memes, but memes do tend to do well when they are used.
  • VIZION  |  MONDAY, APRIL 10, 2017
    [Content] How Is Video Shaping 2017?
    Video has taken enormous strides in the last few years, with dozens of impressive statistics that prove its massive influence on content across virtually every platform. These are just two examples of the incredible success of video content for marketing. They do not want to wait for content to load. Live video has become a major platform to feed into this desire for new, immediate content from companies.
  • VIZION  |  MONDAY, MARCH 27, 2017
    [Content] Five Pitfalls of the Impatient Digital Marketer
    In the race to be the best, it can be difficult to take your time with a content marketing strategy or campaign. Impatience can make marketers rush through their daily tasks, racing to publish content and reaping the rewards of their work. Cranking Out Inferior Content. Content creation takes the most time out of anything else in a digital marketing campaign. Speeding through content creation can stop a campaign in its track before it even begins.
  • VIZION  |  WEDNESDAY, MARCH 22, 2017
    [Content] Spring Cleaning Your Website: There Is No Time Like Now to Work on Site Clean-Up for SEO Sake
    The audit would also cover those more nitty-gritty types of SEO aspects like sitemaps, content audits, content gap analyses, link audits, domain portfolio auditing, information architecture mappings and all those other key elements of a great SEO audit.
  • VIZION  |  TUESDAY, MARCH 14, 2017
    [Content] Social Sharing: Top 10 Ways to Make Your Content More Shareable
    Part of the challenge of content marketing is getting the content you develop in front of the people who will find it most valuable. This typically involves generating content for use on multiple channels and platforms, and encouraging your target market to spread the word about your brand. Shareable content is crucial in the modern marketing world, so we’ve compiled some tips to help you get your content in front of more people.
  • VIZION  |  MONDAY, MARCH 6, 2017
    [Content] The Most Creative PPC Ads of the Last 10 Years
    This incentive, combined with the potential high returns of PPC marketing, have sparked great creativity and ingenuity in ad content. As if the name of the company wasn’t enough, this brand went a step further with the content of its PPC ads. There’s no telling whether this creative and slightly cutthroat PPC ad campaign actually converted iPhone users, but it certainly grabs attention and speaks to Samsung’s clever content.
  • VIZION  |  MONDAY, FEBRUARY 27, 2017
    [Content] Tool Tip Tuesday: The New Ahrefs Content Gap Tool
    Occasionally, the new addition becomes something that stands out and catches the attention of multiple people on our team of experienced Content, SEO and Paid Search experts. The Content Gap tool under Ahrefs Site Explorer section has emerged as one of those stand-outs. As Tim mentions in the video, this can be a great way to identify and help build out a content calendar based on missing or overlooked focuses in existing content. Ahrefs Content Gap tool just might.
  • VIZION  |  WEDNESDAY, FEBRUARY 22, 2017
    [Content] Achieving Data Clarity in Digital Marketing
    Duplicate Content Issues. Do you have duplicate content versions vs. your previous data set based on having URLs that have trailing slashes and non-trailing slashes? Do you have duplicate content versions vs. your previous data set where you have uppercase/lowercase page versions? Do you have duplicate content versions based on the same content on separate URLs where Google is now ranking a different page version vs. your previous data set?
  • VIZION  |  MONDAY, FEBRUARY 13, 2017
    [Content] Fake News, Politics & Social Media: Clickbait, Con Game or Something Else?
    Could Fake News Just Be Content Marketing? The essence of content marketing is to provide your audience with relevant, valuable content that will help them, inform them, or otherwise benefit them. While this is essentially content marketing, journalists have a duty to report actual facts to the public. The contention over fake news has erupted from what is essentially a marriage of these two industries and the schools of thought surrounding them.
  • VIZION  |  MONDAY, FEBRUARY 6, 2017
    [Content] Quick Tips to Ensure You Are Writing for Your Intended Audience
    The time, effort, and money you put into optimizing your content is all for nothing if your target audience doesn’t read it. Writing for the right audience is as important as focusing on the content itself. Producing content for the best audience for your brand is the only way to boost sales and increase conversions – reaching the people you need to reach the most. You want your content to reach the masses, but writing something generic and overarching isn’t the solution.
  • VIZION  |  MONDAY, JANUARY 30, 2017
    [Content] Content Marketing Wins and Fails of 2016
    In 2016, we’ve seen some content marketing campaigns fall absolutely flat – even entering the realm of downright tasteless in some cases – and others have captured audiences’ attention and delighted them in several ways. We’ve created a list of some the biggest wins and hardest fails in the content marketing world for 2016. Despite some shining examples of content marketing done right, 2016 definitely saw its share of campaigns that completely, utterly, missed their marks.
  • VIZION  |  TUESDAY, JANUARY 24, 2017
    [Content] Wendy’s Twitter: An Example To Follow?
    If you search for “ social media fails ” you’ll find a grab-bag of SEVERAL company Facebook and Twitter accounts retweeting and posting content that should have been given a second glance. Most of the time the content was removed and an apology posted and that should be the protocol…online. Near the end of 2016, Wendy’s started sending Twitter users and competition to the burn ward. It started with an exchange with a user critiquing their “fresh never frozen” slogan.
  • VIZION  |  MONDAY, JANUARY 16, 2017
    [Content] Top 2017 Mobile Trends
    Content Developed for Mobile First. Content marketing as an industry has seen explosive growth throughout the last decade, and marketing in general has changed dramatically since the dawn of the internet. As more and more consumers turn to mobile devices for everyday online activities, content marketers are beginning to design with the small screen in mind first. Social media has also changed how content marketers approach their audiences, and how they craft their content.
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