• VIZION  |  SATURDAY, MAY 19, 2018
    [Companies] How to Do a Twitter Audit: Beginner 101
    Share Your Brand and Company Message. Make sure you’ve provided enough information in your Twitter profile about your location so people can find and connect with you, including your physical address, company website, and blog. Remember that your corporate image extends beyond the company’s account. By promoting content from other respected businesses, venders, and organizations, you effectively align your business with other successful companies in your niche.
  • VIZION  |  FRIDAY, MAY 18, 2018
    [Companies] Increase Your ROI with These Google Display Network Targeting Tips
    Given its reach, the Display Network offers companies looking to increase profits from advertising dollars an effective platform to connect with the maximum number of prospective customers at minimal cost. Unlike the Search Network that puts a company’s advertisements in front of customers actively seeking its products or services, the Display Network allows a company to market itself with display ads on a range of websites and increase its visibility among consumers unfamiliar to it.
  • VIZION  |  THURSDAY, MAY 17, 2018
    [Companies] Are You Optimized for Voice Search? You Should Be!
    Taking their cues from changing technology and shifts in consumer behavior in recent years, astute companies have begun to adapt their SEO strategies to leverage voice search technology. As more consumers use their smartphones, tablets, and voice assistants to acquire information and make purchases through voices search, companies who choose to rely solely on mobile SEO risk obsolescence in a rapidly evolving e-commerce landscape.
  • VIZION  |  THURSDAY, MAY 10, 2018
    [Companies] How to Do Keyword Research for PPC
    If the keyword research is to promote ABCmouse.com, then competitor keywords would relate directly to other companies, such as ABCya.com, GameClassroom.com, or FunBrain.com. Keywords are words and phrases that customers and audiences search for in Google and other search engines. Advertisers and businesses bid on the right for their link to come up when people search for those words. Google runs these auctions, charging advertisers for each click based on the quality score and bid.
  • VIZION  |  WEDNESDAY, MAY 2, 2018
    [Companies] Mobile-First Indexing is NOT #FakeNews
    As I like to call-out, Google is not just a search engine, but also a content company. We here at Vizion have been stressing to our clients for many months now about the importance of implementing our mobile site optimization recommendations. In fact, we’ve been stressing it SO much, that we fear we may be sounding like broken records. But be warned, Mobile-First is NOT #fakenews.
  • VIZION  |  MONDAY, APRIL 23, 2018
    [Companies] 8 Key Questions to Ask a Potential B2B SEO Consultant or Agency
    Your SEO strategy can virtually decide the fate of your company. Your B2B company isn’t like a business-to-customer (B2C), publication, merchandising, ecommerce, or hybrid business. A good remote SEO agency can tackle almost any project from afar with the same personal approach and dexterity as a local company. Selecting your search engine optimization (SEO) consultant or agency is about more than just money.
  • VIZION  |  TUESDAY, APRIL 17, 2018
    [Companies] Google Is Your Mobile-First Guidance Counselor
    There are so many people and companies writing content about Google’s impending change to true “mobile-first” indexing that it can make your head spin, especially with all the speculation of what it will take to do it right. That said, yes, I’ll also be writing about this same topic, but I’m going to not only focus on highlighting sources for best practices, but will also highlight just a few of the warning signs that were the early indicators that this was coming.
  • VIZION  |  MONDAY, APRIL 9, 2018
    [Companies] How to Deal With Pages That Have Thin Content
    A lawn care company might try to rank for search phrases like “local arborist” or “horticulture expert near me” without any experience, training, or services that align with those two landscaping/lawn care subcategories. In the world of content marketing, thin content refers to poor quality. Thin content may follow all relevant SEO best practices but fail to deliver value to the reader.
  • VIZION  |  MONDAY, APRIL 2, 2018
    [Companies] 5 Successful B2B AdWords Best Practices
    Read on for tips on turning AdWords into a B2B marketing win for your company. Begin with focusing on keywords that work for your company. Search engines will block misleading ads or ones that pretend to be another company. B2B owners view AdWords suspiciously. Done incorrectly, AdWords is just like any other advertising venue, an easy place to lose money. Most businesses don’t use AdWords effectively.
  • VIZION  |  MONDAY, MARCH 12, 2018
    [Companies] Don’t Limit Your Local SEO Resource Options Looking Only Locally
    Consultants who truly excel at their jobs can boost a company’s visibility in local search results whether they live in the area or not. “Shop local” seems to be the millennial mantra, and they aren’t the only ones – consumers of all demographics have grown in their support of local small businesses. More and more users are conducting searches for businesses “near me,” or local brands that are in their neighborhoods.
    [Companies] Hiring Internally vs. Retaining an SEO Agency: Truly Think About It
    Why Most Companies Do Better With an SEO Agency. However, optimizing your web presence on your own may be a better choice if you’re a large-scale company with limitless resources. You may find that retaining an agency is the simplest, most cost-effective solution for your company at the moment. There is much debate about whether to trust your in-house team with search engine optimization (SEO) consulting services or to outsource this task to an SEO agency.
    [Companies] An Easy Guide to Creating an Email Drip Campaign
    You can supplement your customers’ knowledge of your company and brands through this tool. Drip campaigns are complex, require a lot of original content and emails, and take time to put together. They are also good tools for building relationships, boosting retention rates, and increasing sales numbers, while being automated to a large extent. Done correctly, the drip campaign leads customers in a call to action.
  • VIZION  |  MONDAY, FEBRUARY 12, 2018
    [Companies] Key Tests That Will Help Optimize Your PPC Strategies
    Combine both strategies within your company to increase productivity and achieve the opportunity for better conversion rates. Pay-per-click (PPC) advertising is one of the most popular forms of digital marketing on the web. It enables marketers to buy the attention of target users instead of struggling to win them over organically. PPC marketing works seamlessly with search engine advertising methods like Google AdWords.
  • VIZION  |  MONDAY, JANUARY 29, 2018
    [Companies] 6 Reasons Your Content Sucks – And What to Do About It
    Unfortunately, many companies continue to crank out content that sucks. In addition to a spot on the first page of mobile and desktop searches, companies that want to earn a place in the digital spotlight should focus on crafting concise and helpful answers to the most popular searches. Poorly crafted content represents a time suck and a money suck you really can’t afford.
  • VIZION  |  MONDAY, JANUARY 22, 2018
    [Companies] 3 Reasons a Call to Action is Important
    Skipping the CTA is a grave mistake that won’t bode well for your company. Predictability makes your company trustworthy and easy to engage with. For most companies, this isn’t a risk they can afford. Your call to action (CTA) is the chance to motivate your audience to take real steps toward becoming a customer or client. It can be the determining factor between a lead and a conversion. Many argue that the call to action is the most important part of your site or ad campaign.
    [Companies] Google Chrome’s Plan to Distrust Symantec Certificates
    NOTE: If you don’t/didn’t know about this, don’t feel bad; apparently Amazon.com does not either and their primary certificate is from Symantec as shown in the blue box in the screenshot below (I bet Google does not penalize them though): Lucky for Amazon, they are a huge company who uses their own web services for everything (because they can), so all it takes for them to fix this is a global update for all certificates they use away from the old, now untrusted Symantec certificates.
  • VIZION  |  MONDAY, JANUARY 15, 2018
    [Companies] Senior SEO Professionals vs. Rookie/Mid-Level SEO Consultants: A Game of Numbers and Risk
    Finding the right SEO agency to help is an extremely valuable asset to your company. Determine whether you’re on the same page as the company and if your goals are aligned. Browse each company’s website, read testimonials, and look at past projects. Search engine optimization (SEO) is one of the most important aspects of doing business today. As such, it deserves attention from experienced SEO professionals.
  • VIZION  |  MONDAY, JANUARY 1, 2018
    [Companies] What’s Coming Up in 2018? Digital Marketing Pros Weigh in!
    “Now that mobile accounts for over 70% of digital media time, we will expect to see companies increase the media budget for mobile advertising in 2018. Happy New Year from Vizion Interactive! As we dive into 2018, we were excited to chat with our team and also some of our favorite digital marketing pros from Dallas Digital Summit this past December, about what’s coming up for them this year.
  • VIZION  |  FRIDAY, NOVEMBER 17, 2017
    [Companies] Thankfulness Is a Daily Routine
    It is an honor and a privilege that they have entrusted our company with advancing their digital marketing efforts. It has now been 12 years since I began Vizion Interactive. When I was just getting things started, I was so very thankful for ANY piece of business that might help me to advance to the point where I might be able to afford to hire one person. Then, eventually, be able to pay myself.
  • VIZION  |  MONDAY, NOVEMBER 13, 2017
    [Companies] SEO Consultant Or SEO Agency: Which Is Best For Your Business’ Needs
    The SEO consulting services you choose can make all the difference in your company’s success. Look at the scope of your project, and your company goals. Search engine optimization (SEO) strategy can be what sinks or floats the “ship” of a modern web-based business. SEO is at the heart of what allows a brand to thrive in an age that places such great importance on the web.
    [Companies] 5 Ways to Enhance Your Google Local Business Listing
    Your customers are the people who matter most to your company. Supporting local small businesses has always been a priority to Google. If a user performs a search for something like, “Japanese restaurant,” or “grocery store,” Google will automatically show the top three venues (called the “local pack”) within a certain radius. As a small business, the local pack presents an incredible marketing opportunity – if you know how to get into a coveted top position.
  • VIZION  |  TUESDAY, OCTOBER 31, 2017
    [Companies] Tool Tip Tuesday – FREE Marketing Budget Guide
    Like a lot of marketers, you probably have dreams and goals for not just your department, but your company as a whole. Time really is money, and if 2017 is a dollar, we’re down to our last quarter. That’s a little joke for the planners out there, but the truth is, we’re running out of year–and it’s time to start thinking about how you’ll be spending the commercial currency we call 2018. If you haven’t put together a serious marketing budget for next year, now’s the time.
  • VIZION  |  MONDAY, OCTOBER 23, 2017
    [Companies] Holiday Content Ideas That AREN’T A Gift Guide
    Travel companies are the clear fit here, but so many brands can be a part of the travel experience: Think about the specific challenges your ideal customer might face if travel is a part of their plan—boarding a pet, protecting an empty home, working remotely, managing travel expenses, and more—and look for ways to offer advice and solutions to help them enjoy their adventure.
    [Companies] Tool Tip Tuesday: Google’s New In-Store Sales Attribution
    This is great for companies that do not have the resources, loyalty programs or data to integrate into AdWords directly. Google’s newly formed partnerships with credit card companies is said to have 70 percent coverage of credit and debit card transactions in the US. Companies that have customer loyalty and emails programs will have the ability to import data directly into AdWords. For companies with multiple locations, this may be exactly what you are looking for.
    [Companies] SEO Consultant Or SEO Agency: Which Is Best For Your Business’ Needs
    The SEO consulting services you choose can make all the difference in your company’s success. Look at the scope of your project, and your company goals. Search engine optimization (SEO) strategy can be what sinks or floats the “ship” of a modern web-based business. SEO is at the heart of what allows a brand to thrive in an age that places such great importance on the web.
  • VIZION  |  TUESDAY, AUGUST 29, 2017
    [Companies] SEO Tools 5 Years Ago: Where Are They Now?
    More information is always better, especially when it’s coming from a reputable company like Moz. Moz is a company that knows what they’re good at and focusing on enhancing those already outstanding products. While the search industry is always changing there’s one thing that hasn’t changed. The reliance on tools to help get the job done. While there are a plethora of options out there, there are a few that almost any digital marketer will use a few times a week.
  • VIZION  |  TUESDAY, AUGUST 22, 2017
    [Companies] Google Algorithm Updates and the Core SEO Factors to Focus On
    There are whole companies and services simply dedicated to writing content. This goes back a few years now and yet, we still see companies that are suffering from this today. When it comes to search engine optimization, 80+% of it is working for better positions in Google. Now Google loves to refine their algorithm and cause us all to do what is affectionally called ‘the Google dance’.
  • VIZION  |  TUESDAY, JULY 25, 2017
    [Companies] Tool Tip Tuesday: A Look at Deepcrawl
    When it comes to SEO and websites in general, there are a million and one tools that everyone says should be a “must-use”, especially those companies that build said tools. Some tools cost ridiculous amounts of money and just generate “pretty looking” reports and dashboards while others just regurgitate data from another source into a different layout that is “executive friendly” or more “presentation ready”. That is one thing I really like about working here at Vizion Interactive.
  • VIZION  |  TUESDAY, JULY 25, 2017
    [Companies] What does Mobile Mean to Your Bottom Line?
    Ultimately, what is mobile traffic worth to your company’s bottom line? Considering that we are now three years past the point of more mobile web users vs. desktop users, there are a few questions we need to consider as they pertain to mobile, and your company’s success. These are great general questions to consider in your initial exploration into what mobile means to your company site.
  • VIZION  |  MONDAY, JULY 10, 2017
    [Companies] Understanding Digital Opportunities via Analytics
    In the past, companies struggled to understand CRM data and source it correctly. When some business owners think of analytics, they cringe. They think of analytics as the tools that penalize their websites if the content is not good or if keywords don’t generate traffic. Thus, business owners associate analytics with lack of clients and revenue. However, analytics do not deserve this negative reputation. Business owners can glean many positive opportunities from analytics.
  • VIZION  |  WEDNESDAY, JULY 5, 2017
    [Companies] The Latest in Programmatic Media Buying
    There will always be companies and types of advertising that need person-to-person handling and negotiation, but don’t expect all the business for yourself. The term “programmatic” is becoming as widely used as gluten, and this buzzword is as easily misunderstood. It is being applied to numerous industries that are fearful the word automation might be seen in a less-than-favorable light. Simply put, though, that is exactly what it is.
  • VIZION  |  MONDAY, JUNE 12, 2017
    [Companies] Mobile-First Google Shift
    Many companies avoided developing specialized mobile websites for as long as possible, but users found that a site optimized for desktop viewing did not respond well to a mobile interface. If you’re designing a website for your company or looking for ways to improve an existing site, think about whether you’ve approached the situation with a mobile-first mentality and adjust your priorities, if necessary.
  • VIZION  |  MONDAY, MAY 15, 2017
    [Companies] Gifs in Social Media Marketing
    The gif has become more popular as a branding tool in the last year, cropping up in the content of companies across virtually every industry. Here’s how companies are using gifs to their fullest potential on social platforms today. A brand has to be more than just a thought leader or competitively priced company to impress and attract consumers today. Ah, the gif. It’s not a photo. It’s not a video.
  • VIZION  |  MONDAY, MAY 8, 2017
    [Companies] Sitemap Max File Size Limit Increased On Google and Bing
    These two companies may share many keywords, but the site with the better-indexed sitemap is going to rank much better in search results. Generating a sitemap is a relatively simple process, so even small business owners or startup companies can have one. This will result in much better SEO results in your company’s early days.
  • VIZION  |  WEDNESDAY, APRIL 19, 2017
    [Companies] 2017: Year Of The Meme
    When users are sharing, and talking about what you’ve created they’re also providing valuable mentions of your company online. When people think of a meme it’s usually an image with text overlay. Remember “I Can Has Cheezburger?” That was most users first exposure to memes. Since then it’s expanded to anything that goes viral, that can also be replicated by other users. Think of planking, the cinnamon challenge and even the ice bucket challenge.
  • VIZION  |  MONDAY, APRIL 10, 2017
    [Companies] How Is Video Shaping 2017?
    As companies begin a brand new year, it’s important that they keep up with how video is shaping the future. Live video has become a major platform to feed into this desire for new, immediate content from companies. User-friendly live video platforms such as Facebook Live, Periscope, Streamup, and now Instagram Live give companies an easy way to capitalize on the “now” trend, streaming live broadcasts of events, contests, product reveals, and how-to videos.
  • VIZION  |  MONDAY, APRIL 3, 2017
    [Companies] What Voice Search Means for Digital Marketing in 2017
    Companies like Microsoft are responding to voice search’s popularity, building more “conversational canvases” for their applications. One of the largest digital marketing trends for 2017 is voice search. Voice search is a form of digital personal assistance, and many people find it more efficient than text searching. How Voice Search Works. Without realizing it, people alter their search behavior whether they are speaking or typing.
  • VIZION  |  MONDAY, MARCH 27, 2017
    [Companies] Five Pitfalls of the Impatient Digital Marketer
    Content is the core of a good digital marketing strategy, and it deserves ample time to ensure your company does it right. Digital marketers often hire people to keep up their blogs for them – a decision that can work well with the right agencies but can lead to catastrophe if they don’t spend the time carefully choosing a company. Impatient digital marketers often don’t take the time to reply to consumer questions, losing a sale to another company that took the time to engage.
  • VIZION  |  WEDNESDAY, MARCH 22, 2017
    [Companies] Spring Cleaning Your Website: There Is No Time Like Now to Work on Site Clean-Up for SEO Sake
    You could use Screaming Frog, but I would make sure you (or your company’s desktop support team) sets you up with the expanded memory for this so you can try to capture the whole site. We have all heard the phrase “Spring cleaning”, but when most of us think about it, we see that closet full of Winter stuff, the man cave or woman cave (apparently now known as “she shed” or “femme den”) that has been getting more and more cluttered as we find new “cool stuff” to put in them.
  • VIZION  |  MONDAY, MARCH 6, 2017
    [Companies] The Most Creative PPC Ads of the Last 10 Years
    As if the name of the company wasn’t enough, this brand went a step further with the content of its PPC ads. When users searched for “Gourmet Chocolates,” the company’s ad came up with the same title. This ad may have helped cool down heated feelings toward the company during this tumultuous time. Pay-per-click (PPC) marketing has boomed in the last decade as more advertisers have discovered the benefits of this unique tool.
  • VIZION  |  MONDAY, FEBRUARY 27, 2017
    [Companies] Tool Tip Tuesday: The New Ahrefs Content Gap Tool
    What is also super helpful is the fact that I can include up to 10 competitor domains, meaning that I can get a huge amount of data, especially for those clients that are not one-trick companies, where they may have segment focus competitors and true overlap competitors. Often the tools we use here at Vizion Interactive come out with new tools and/or new options for looking into things.
    [Companies] Quick Tips to Ensure You Are Writing for Your Intended Audience
    What do they want from a company? For example, a business executive’s motivations to engage with a company may be to seal a promotion or discover ways to spend more free time with a growing family. The time, effort, and money you put into optimizing your content is all for nothing if your target audience doesn’t read it. Writing for the right audience is as important as focusing on the content itself.
  • VIZION  |  MONDAY, JANUARY 30, 2017
    [Companies] Content Marketing Wins and Fails of 2016
    Some of the best marketing campaigns in recent years have emerged from companies’ need to reshape their images and enter new territory. The company has used video game-themed presentations on major title release days to nods to wildly popular television series like Supernatural and even writing communities like NaNoWriMo. One of the worst offenders had small origins – a Texas mattress company.
  • VIZION  |  TUESDAY, JANUARY 24, 2017
    [Companies] Wendy’s Twitter: An Example To Follow?
    What works for one company doesn’t always guarantee that it will work for yours. Because this is how a company should deal with mistakes online. If you search for “ social media fails ” you’ll find a grab-bag of SEVERAL company Facebook and Twitter accounts retweeting and posting content that should have been given a second glance. As a company, we dealt with it and moved on. Near the end of 2016, Wendy’s started sending Twitter users and competition to the burn ward.
    [Companies] Research Reveals 7 Keys to Lead Generation Success
    3 Avoid Company Names. Including company names is negatively correlated with effectiveness. There are a few counter examples such as when it’s case studies from multiple known companies. We believe that audience members may not think their company is anything like the case study companies. So just generally avoid company names. You can instead say something like “Leading companies share” or a similar generalized term. #4
    [Companies] Gifs that explain SEO
    Providing consistent content, valuable information, and high-quality resources will all build your company’s credibility. As the #1 search engine today, Google’s algorithms decide the fate of companies by rewarding those that follow the rules with a spot on the first page of search results. Focus on the user’s experience on your site and impressions of your company. A major element affecting companies’ SEO ranks is the lack of mobile optimization.
  • VIZION  |  MONDAY, DECEMBER 19, 2016
    [Companies] 5 Would-Be Marketing Fails That Turned Into Gold
    For every angry customer, however, there was someone defending the company, using another trending hashtag, #itsjustacup to remind people to have a little perspective. Ultimately, the company gained a ton of publicity and sales actually rose 9% during the quarter. In a crucial oversight, the company allowed the domain for the QR code expire, allowing anyone on the Internet to take it over.
    [Companies] Ann Handley – Keynote Speaker at Dallas Digital Summit 2016
    You know my biggest, not pet peeve, but I guess my biggest regret with content marketing is that companies and organizations don’t take enough risks with it. And when companies don’t do that, that’s my biggest disappointment, pet peeve, regret. I think some companies have done a tremendous job creating bigger, bolder and braver content. That’s really what my message is all about, and really that’s what I want to inspire companies to do.
    [Companies] Leo Sei Discusses Optimizing for Every Moment with Adwords Scripts at DDS 2016
    Another example was the tire company Michelin in Canada. Vizion had the pleasure of speaking with Leo Sei at this year’s Dallas Digital Summit 2016. Leo is a product manager for the Google Adwords team at Google. Check out our interview with Leo below, as he discusses how to utilize AdWords scripts, the free & hosted programmatic AdWords tool, the types of businesses it’s best for, and what you can look forward to coming up soon in Google Adwords.
  • VIZION  |  MONDAY, AUGUST 15, 2016
    [Companies] The Importance of Mobile Page Speed for Users and Mobile SEO
    This resulted in a plethora of companies ignoring the issue, and ultimately unhappy customers. million in lost sales per year for a company that makes $100,000 per day. This means less chance of consumers seeing the site, decreased foot traffic, and a significant hit to company profits. It has the power to improve the user experience or damage it, shaping the impression visitors get from your company.
  • VIZION  |  MONDAY, AUGUST 8, 2016
    [Companies] Get the Most Out of Your Content with These Quick Tips
    Analyze the strategy of companies seeing success with their content and see how your team can imitate them. Observe what the world’s best brands are doing right, and see if it would work for your company. #6: It’s 2016, and content is still at the forefront of virtually every marketing technique, digital and traditional. Whether it’s video, photo, or content, marketers need to know how to stay on top of content and get the most for their efforts.
  • VIZION  |  MONDAY, JULY 18, 2016
    [Companies] Pokemon Go And Your Business
    The Pokestops (and Gyms) were predetermined from a previous game this same company developed call Ingress. If you’ve gotten online within the past week, chances are you’ve read something about Pokemon Go. Not sure what it is? Well you can go read this piece on Lifehacker or watch this video below: This game has broken all kinds of records and is pushing to break even more. Given this, it’s no surprise people are trying to make a business out of it.
  • VIZION  |  MONDAY, JULY 11, 2016
    [Companies] How to Keep Your Online Goals Relevant in Business Today
    Many companies look at business goals on a yearly, maybe even a quarterly, basis. What you want online efforts to do for your brand – Online goals vary from company to company. Almost every company has some form of website presence, and simply existing online could turn online activities into nonperforming expenditures. A calculated online presence can do so much more in terms of company success.
  • VIZION  |  TUESDAY, JULY 5, 2016
    [Companies] Holistic SEO: Remember Your Whole Website is the Sum of Its Parts
    Search engine optimization is much more than a set of tricks companies use to elevate their brands in search engine rankings. Companies that use these tactics to move themselves forward may shoot up in rankings over the short term, but they won’t maintain rankings over the long term using this method. Good internet security protects your company and your visitors while improving SEO.
  • VIZION  |  THURSDAY, JUNE 23, 2016
    [Companies] Becoming Channelized!
    This also can provide insight on referring links from company news/buzz. The approach of considering all referring channels in a digital marketing effort is always key to being a successful online marketer. Even if the brunt of your efforts lie heavy in one specific medium, such as Organic Search(SEO), it is always best practice to review, report and monitor all referring channels.
  • VIZION  |  MONDAY, JUNE 13, 2016
    [Companies] Types of Images to Enhance Business Listings
    Your initial image should showcase what your brand has to offer when prospects search for related services or companies. You may need to stage some situations, but focus on creating an atmosphere that accurately reflects your company culture and personality. Contextual Images – If your company regularly serves a large number of customers, consider including pictures of the parking area and a wider view of the storefront.
  • VIZION  |  MONDAY, JUNE 6, 2016
    [Companies] Website Redesign and Launch: Starting Off Your Project on the Right Foot
    Occasionally, a company needs to scrap its old web design completely in favor of a fresh start. While many companies dread this process, it does not have to turn into a logistical nightmare. The idea was that a new website would help a company seem more current and creative. Any time a company starts a new project, it must create a case for the investment based on existing and future needs and the budget.
  • VIZION  |  WEDNESDAY, JUNE 1, 2016
    [Companies] 5 Link-Building Tactics You’ve Probably Never Used
    For years, many companies purchased inbound links to improve search engine rankings. The risk of purchasing links is high, and companies can invest their money more wisely. Link building, keyword stuffing, and other old SEO tactics often work against companies trying to improve SEO. In addition to building inbound links, your guest post will also assert your company as a thought leader in a field. Moz, Google, and many smaller companies offer link-monitoring tools.
  • VIZION  |  MONDAY, MAY 16, 2016
    [Companies] Learn From These 12 Social Media Wins and Fails of 2015
    Social media allows companies to reach audiences in authentic and immediate ways. Sometimes, companies hit the mark and create worldwide trends, and sometimes they fail miserably. Apparently, the company did not get the memo that shallow, sexist jokes are not so cool in 2015. In the midst of allegations of animal rights abuse, the company decided to try to improve its online brand image with a Twitter campaign.
  • VIZION  |  MONDAY, MAY 9, 2016
    [Companies] Email Personalization Techniques – How to be Catchy, Not Creepy
    Company information, on the other hand, is often promotional and not a personalized correspondence. Speak to the individual – Not all customers have the same needs or expectations for a company. Pay attention to location variables – Companies that operate globally may need to focus marketing efforts in certain regions or time zones. Email marketing is still one of the most effective marketing tactics used online.
  • VIZION  |  MONDAY, APRIL 25, 2016
    [Companies] Riding the Fine Line of SEO and Usability
    For success over time, consider adding usability tests to your company’s routine website activities. Companies that follow the old-school approach to SEO may hurt usability with keyword stuffed, irrelevant articles and poor link-building practices. Infinite scrolling completely changes a company’s ability to create an interconnected network of SEO-friendly landing pages. When companies focus too much on SEO, usability suffers.
  • VIZION  |  TUESDAY, APRIL 19, 2016
    [Companies] Happy Content Is Overrated
    politics aren’t always the topic of conversation, and unless your company is taking a specific political stance, it’s not something to really focus on. When I read stuff about “going viral” or “successful outreach” I typically see content that makes people happy or laugh. It’s not a bad thing. Who doesn’t like to be happy or get a chuckle out of an article? However, where are the rest of the emotions?
  • VIZION  |  WEDNESDAY, APRIL 13, 2016
    [Companies] Top 10 Tips to Improve Press Release Writing For Your Business
    Press releases can help your company get breaking news out to the world and kick up your search engine optimization strategy. Large companies most commonly use press releases to note every change in business. Small companies can use them to improve online visibility and support growth efforts. You may want to consider refreshing your press release process to gain better market exposure for: A product launch, An executive move, Company relocation or a new location opening, or.
  • VIZION  |  MONDAY, APRIL 4, 2016
    [Companies] Content Marketing Tools to Make Your Life Easier
    The right analytics tools will improve your company’s ability to see the impact of marketing campaigns on your website, mobile applications, and social media platforms. Analytics vary widely, so evaluate which metrics your company wants to measure before looking into individual tools. This tool uses predictive analytics to help companies gauge their need for content in certain areas. SnapApp helps companies create content for multiple platforms and devices.
  • VIZION  |  MONDAY, MARCH 21, 2016
    [Companies] Big-Budget Content Marketing Lessons For Small Businesses
    Echoing the lesson above, sometimes the best way to tell an engaging story, show your values as a company, and help keep your content topics fresh is to explore other people’s stories. * Melanie Deziel is Vizion’s featured guest this month and we are excited to feature her post below written exclusively for you!
  • VIZION  |  MONDAY, MARCH 14, 2016
    [Companies] Online Easter Eggs: Finding (and Making!) Hidden Gems Online
    Online users rarely find out about the presence of an Easter egg directly from a company. A company does not need to tell the world what the Easter egg is or how to find it. Should All Companies Use Easter Eggs? Companies should always consider Easter eggs when developing marketing campaigns, but it may not always be the right answer. Online Easter eggs let businesses show their creativity while creating a sense of exclusivity within an audience.
  • VIZION  |  MONDAY, MARCH 7, 2016
    [Companies] Revisit Your Buyer Personas in 2016: Why and How to Do It
    Consider updating your personas if: Your quality of your leads starts dwindling, Your company direction has changed, You’re using more than six personas to drive marketing activities, or. On average, companies should review personas quarterly. Few companies can effectively target a large market, but refocusing on key niches can improve the quality of any marketing or sales campaign. As time passes, your business and your customer base evolves.
  • VIZION  |  MONDAY, FEBRUARY 22, 2016
    [Companies] What Can Analytical Segmentation Tell You About Your Site Users?
    Thus, a company can tailor its marketing strategy to appeal to a few or several target markets. Analytical segmentation can be a helpful tool when marketing to customers. It would be impossible for a site to tailor itself to the entire population; segmentation helps by dividing site users into meaningful groups with similar characteristics. Site owners have access to a variety of marketing tools that can help them analyze their users.
    [Companies] Getting to the Core of Your Target Market – Developing Usable Marketing Personas
    Without understanding your consumers, your company can’t expect to add value through content, deliver the right marketing messages, or develop profitable product and service offerings. You had to have some level of understanding to create a product or service in the first place and start a company. That information can guide you to the audience your company should cater to. Look at your list, and think about your vision for the company.
    [Companies] Making Social Media Work for You on a Limited Budget
    Some companies spend an extraordinary amount on social media marketing for the year, but getting results doesn’t necessarily require a ton of money. On average, companies spend about $200-$350 on social media marketing per day. Companies on a tight budget may not have that kind of social media budget, and that’s okay. Companies can’t post content sporadically and expect it to magically drive business.
  • VIZION  |  TUESDAY, JANUARY 26, 2016
    [Companies] The Difference between Knowledge and Wisdom – Google’s RankBrain
    Notice: topseos.com, topcreditcardprocessors.com, crowdreviews.com, franchiserankings.com…each of these is owned/operated by the same company/person – Jeev Trika. Google has, for the most part, finally figured out content spam (Panda) and link spam (Penguin) to a large degree. Google’s algorithm has gotten pretty damn good. But, the algorithm had essentially taken the knowledge of human programmers/engineers and applied this.
  • VIZION  |  MONDAY, JANUARY 25, 2016
    [Companies] Using Analytical Review to Drive Your Content Strategy
    Many companies scramble when a new search engine update roles out, quickly renovating or revisiting their content to ensure they place well on sites like Google and Bing. If you want to grow your online presence but aren’t using analytics, it’s time to start. Analytics packages, such as Google Analytics and Adobe Analytics, can work wonders for marketing strategies. They can show who has been at your site, when they were there, how they got there, and where they were located.
  • VIZION  |  MONDAY, JANUARY 11, 2016
    [Companies] Deadline Syndrome – Quality Over Speed
    Quality should always be emphasized over speed, both for the reputation of the company and the satisfaction of the customer. It’s 6 p.m. on a Friday night, and you just realized it’s your wedding anniversary. You didn’t get a card, you didn’t get a present, you didn’t send a text; you completely forgot. But you don’t own up to forgetting. Instead, in a last ditch effort, you grab some flowers and a card on the way home. You scribble in a few short sentences, and you’re off.
  • VIZION  |  MONDAY, JANUARY 11, 2016
    [Companies] Deadline Syndrom – Quality Over Speed
    Quality should always be emphasized over speed, both for the reputation of the company and the satisfaction of the customer. It’s 6 p.m. on a Friday night, and you just realized it’s your wedding anniversary. You didn’t get a card, you didn’t get a present, you didn’t send a text; you completely forgot. But you don’t own up to forgetting. Instead, in a last ditch effort, you grab some flowers and a card on the way home. You scribble in a few short sentences, and you’re off.
  • VIZION  |  MONDAY, JANUARY 4, 2016
    [Companies] Dos and Don’ts When Using Social Media on Mobile for Your Business
    Some companies advocate a BYOD (bring your own device) policy, and others distribute employee devices to make communication with colleagues, prospects, and clients easier. Regardless of who accesses the company account on a regular basis, what employees post can affect the overall business. Companies don’t have to worry about lengthy approval processes or other barriers to expedient communication. Regular updates to social media sites help companies build brand awareness.
  • VIZION  |  MONDAY, DECEMBER 28, 2015
    [Companies] Is Marketing Automation Right for Your Business?
    Some companies get in the habit or on a schedule of sending out content without thinking about the meaning and value behind the activities they share. When used appropriately, marketing automation makes the lives of marketers easier with simple workflows that keep pushing a company towards its marketing goals. Allows companies to reach a wider market. Any time a solution helps marketers do more with less, the company saves time and money. Should Your Company Invest?
    [Companies] Countdown to 2016: Digital Marketing Predictions!
    For ecommerce companies with a holiday driven business focus, this will mean that late cut off dates and a true ability to get gifts delivered on time will provide a marked advantage, especially if expressly marketed. The New Year is just days away, and in the midst of holiday celebration and brainstorming New Year’s resolutions, the Vizion team is making their own 2016 digital marketing (and other fun non-marketing) predictions. Mark Jackson’s 2016 Predictions.
  • VIZION  |  MONDAY, DECEMBER 14, 2015
    [Companies] Is There Such a Thing as Too Much Focus?
    By staying open to new marketing channels, companies can reach a greater audience that may have slipped by had they used only one or two channels. Multi-channel marketing can be beneficial for a company, and it’s good to understand why it helps to reach more potential consumers. Even with a solid marketing strategy and access to big data, it can be hard for companies to predict every platform a potential customer uses.
    [Companies] Jason Miller Keynote: How to achieve face-melting content, marketing ROI
    If you want to own the conversation about your company/ideas write the book on it. Company page. 2/3 of every professionals on the planet are on LinkedIn. They are there to be inspired, to learn and grow in their careers. LinkedIn’s content pages receive 7x the views that the career pages do. If you aren’t posting on LinkedIn you are missing out! Punk rock killed disco in the 80’s, that’s what content marketing is doing in marketing today.
    [Companies] Dallas Digital Summit Day 1 – Seen through Tweets #ddsum15
    Many companies put budget on SEM and SEO. The first day of Dallas Digital Summit was fun, educating and a blur to most who were running from conference room to conference room. The sessions were packed and lots of information was getting shared. We grabbed as many tweets as we could, some of them contain media so we apologize if the page loads slowly. Enjoy and please RT any tweets below that stand out to you!
  • VIZION  |  MONDAY, NOVEMBER 30, 2015
    [Companies] 5 Things You Need to Know About Data Aggregation and Local Listings
    A complete citation should include the basics: company name, address and phone number (NAP). If possible, feature social media links and a company logo. By building citations, a company can increase traffic, generate reviews, and develop a level of trust between search engines and customers. You’ve decided you’re going to try that new local restaurant everyone is raving about. You check the hours, get in your car, and drive 30 minutes to get there.
    [Companies] 10 Years’ Worth of Thanks
    I had to build up a company to sustain my family. In the years since, we have been fortunate enough to work with many terrific companies, and I sincerely want to thank each and every one of them for affording me the opportunity to “live the dream”. I’m often asked, “Mark…what’s your plan for the company…you know…your exit strategy”? It was a little over 10 years ago that I bootstrapped Vizion Interactive.
  • VIZION  |  MONDAY, NOVEMBER 23, 2015
    [Companies] Data Overload: When It All Becomes Too Much
    When hearing about real-life success stories like Netflix’s, it can be easy to get starry-eyed when thinking of using big data at your company. From online channels to telemarketing, companies can combine a multitude of different choices. They allow companies to analyze their audiences and tailor their businesses to specific needs based on customer data and tracked behaviors. Companies should evaluate their resources to decide which data outlets will work for them.
    [Companies] Content Marketing: The Power of Great Stories
    Now your content marketing strategies may not have this sort of long life (after all, 2500 years is a long time), but it should make connections and drive an emotional response that makes them want to learn more and see more about your company and its services and/or products. When you create content to support your marketing, think about the stories that resonate with you and your team and figure out how they can tie into what your company does and how it will work for them.
  • VIZION  |  MONDAY, NOVEMBER 16, 2015
    [Companies] Get Jolly With These Top 10 Holiday Content Marketing Tips
    Review the company mission. The holidays offer a wonderful opportunity to think about why your company exists – not just profit and daily operations, but the mission driving the business into the future. You may cater to a true mix of people, people who prefer politically correct marketing, and those who prefer that a company messaging reflect respect and a clear sense of belief-identity. Some companies lean more toward one belief system than another, and that’s okay.
  • VIZION  |  TUESDAY, OCTOBER 27, 2015
    [Companies] Holiday Marketing Checklist: 5 Essential Steps for Every Brand
    But too many companies rely on fallible human memories instead of actually delving into the details. That’s why so many companies repeat tactics that seemed to work last year, without really analyzing whether they did or not. So he ramped up his relationships with other companies, and asked how to get listed on their product locator pages, too. Some studies show that there is only about a 5% overlap between employee and company social networks.
  • VIZION  |  TUESDAY, OCTOBER 27, 2015
    [Companies] Optimizing Old-School Marketing Essentials
    If you’re a start-up company, or you’re an official spokesman for a brand, use a photograph of yourself – not the company logo or a product image, and certainly not a photo of your pet – as your social media avatar. Profiles that use images of human beings draw followers faster than profiles with a company logo as an avatar photo. Then, they want to know what problem you plan to solve for them, or what the opportunity is in working with you or investing in your company.
    [Companies] 5 Tools to Help You Keep Up with Constant Changes
    The company – like Bing, Yahoo, and other search engines – is constantly tweaking things. This was a huge change, since many companies had successfully based their SEO strategy around linking to additional content, with little thought to the actual value of the links. Even if you’re familiar with the free or premium tools offered by Google, spending some time on the tutorials and resource pages offered by the company is a good idea.
  • VIZION  |  MONDAY, JULY 13, 2015
    [Companies] Is Your Site Driving Users Crazy?
    Have team members left the company? If there’s one thing that drives users insane on a site, it’s when things go a bit. awry—broken links, links that redirect to the page they’re already on, and many others. In this article, I’m going to address some of the more common issues as well as some ways to spot and resolve them quickly. Broken Forms and No Way to Contact Support. When people fill out a form, they are looking for some kind of response.
  • VIZION  |  WEDNESDAY, JULY 1, 2015
    [Companies] Tool Tuesday – CognitiveSEO
    Task designation is not a new concept in marketing tool software but helps to round out the offering in a very competitive space of marketing tool companies. As digital marketers we can all likely agree that with a multitude daily metrics to assess, the ability to use software tools to help us in our daily work lives is essential. With that, this Tool Tuesday we are taking a look at CognitiveSEO.
  • VIZION  |  TUESDAY, JUNE 23, 2015
    [Companies] Three Questions to Measure the Effectiveness of Your Digital Marketing Agency
    Referring to recent successes keeps a company relevant, let’s the prospect know the agency is current on industry best practices, and gives him or her peace of mind in making a purchasing decision. The world of SEO, SEM, and ROI can make an in-house marketer’s head spin. As these individuals reach out to the world of digital marketing professionals to make their content headaches go away, agencies are presented with the perfect opportunity for new business.
  • VIZION  |  MONDAY, MAY 18, 2015
    [Companies] New to Google Analytics? Check out these Essential Easy to Use Features
    Creating Goal URLs is a way companies can evaluate user behavior when viewing a specific conversion goal associated with your website – for example, lead submissions and transactions. Many enterprises rely on Google Analytics to track customers wherever they are. The results allow businesses to optimize their websites and pages, pinpoint opportunities for improvement, and understand where their channels are the most successful.
  • AGGREGAGE  |  TUESDAY, MAY 12, 2015
    [Companies] 7 Simple Secrets to B2B Lead Generation Titles that Convert like Crazy
    4 Do Not Mention Your Company or Product. We find that a mention of your company or product in a title spells much lower conversion rate. Many content marketers seem to miss out on a key aspect of success – the title of your white paper, eBook, guide, webinar, etc. Creating great content and not spending time coming up with a title that will convert to clicks and leads is all too common. At Aggregage, we see lots of content marketing pieces across a wide variety of industries.
  • VIZION  |  MONDAY, MAY 11, 2015
    [Companies] 5 Elements of a Killer SEO Strategy
    Implementing the right strategy to propel your company to those coveted Google positions takes research, initiative, and the right strategy. Imagine a company that rolled out an SEO strategy three years ago – “Let’s focus on inbound links and guest blogging” – but failed to scrap or amend that approach when those features fell out of search engine favor. A business should take care not to introduce keywords haphazardly or based on what other companies and competitors are doing.
  • VIZION  |  TUESDAY, MAY 5, 2015
    [Companies] When is the Best Time for Brands to Join New Social Networks?
    Its “ad-free” ethos has also proven troubling to brands hoping to capitalize on a new marketing opportunity; however, many companies will still likely find meaningful ways to interact with audiences through this network. Should companies join right away, or should they “wait and see” whether such an environment is worth their time and resources? These include: Companies can gain insight into their fans’ and customers’ interests via photos, videos, and written messages.
  • VIZION  |  THURSDAY, APRIL 30, 2015
    [Companies] What Constitutes Good Organic Visibility?
    Sitelinks: While we examined how important it is to work toward building visibility for the non-branded, high-search-volume terms that mean the most to the site objectives of your company, we can’t forget your branded visibility.Perform a branded search in Google and gain an understanding of the first impression you are making for brand searchers. The world of SEO has evolved quite a bit over the last few years.
  • VIZION  |  WEDNESDAY, APRIL 29, 2015
    [Companies] Currently Viral – April 29th, 2015
    I know if I was in the bee keeping or honey industry I’d be sharing this and writing my own snippet on my company blog. This week in currently viral we’ve got cats, cosplay and Morgan Freeman. Relationships are hard work [Fixed]. What we have here are two cats sitting when one reaches out to touch the other and gets hissed at. While it is cats just being cats, it’s something anybody that’s been in a relationship can understand.
  • VIZION  |  MONDAY, APRIL 27, 2015
    [Companies] 7 Steps Towards Positioning Yourself as a Thought Leader
    Growing a business to the level of thought leadership takes creativity, risk, and persistence in all areas of a company. Your story, message, and product should be easily identifiable so customers can quickly become familiar with what sets you apart from other companies. The energy of your company should be tangible with a single glance. Blogging is one of the most basic proven ways to build a company’s status toward thought leadership.
  • VIZION  |  MONDAY, APRIL 27, 2015
    [Companies] 7 Steps Towards Positioning Yourself as a Thought Leader
    Growing a business to the level of thought leadership takes creativity, risk, and persistence in all areas of a company. Your story, message, and product should be easily identifiable so customers can quickly become familiar with what sets you apart from other companies. The energy of your company should be tangible with a single glance. Blogging is one of the most basic proven ways to build a company’s status toward thought leadership.
  • VIZION  |  WEDNESDAY, APRIL 15, 2015
    [Companies] Currently Viral – April 15th, 2015
    Sure a spot in the New York Times can generate a good buzz about your company but a link from Reddit on the front page has been known to actually crash sites from the amount of traffic it can generate. While you might not be able to use this exact thing for something for your company, it should get the wheels turning as to how can you incorporate something that’s common knowledge with your marketing. Reddit, the front page of the Internet.
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