This resulted in higher click through rates and other bonuses. Like I said, it was huge for people who were big on getting their clients/sites more click through rates but this also introduced many people to schema markup. While Bing and Yahoo are changing the way their SERPs look, Google has decided to join along by removing the use of rel=author. That’s right, no more photos by search results any more. Huge move right? MORE >>

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This resulted in a great deal of poorly written and often times “spammy” content that was stuffed with high-traffic keywords that resulted in poor user experiences and high bounce rates. It focuses on artificial intelligence to understand a user’s intent and to determine the meaning of the query rather than parsing through keywords and content. Take advantage of Google’s shift to semantic search through the use of semantic structured data or semantic markup throughout your Web site. MORE >>

SEO revolves around increasing clicks organically, while SEM relies on paid advertising to show ads on the first pages of the SERP. There are a few main terms you should know when it comes to paid SEM advertisements: PPC (pay-per-click). With PPC, the marketer only pays for the ad when a user clicks on the link. All the other times when the searcher sees the page but doesn’t click are free to the advertiser. CPC (cost-per-click). MORE >>

Most smartphone users aren’t going to bother with a slow-loading site when they can simply click away to a competitor with a few simple taps. For example, you may notice your click-through rate for marketing emails is much higher on desktop than mobile. MORE >>