One of the strategies that companies use is pay-per-click (PPC) marketing. To successfully use PPC marketing in your business, you need to be careful how much you pay for each click. Follow these tips to create an effective cost per click (CPC) strategy for your business. Instead of encouraging people to click to your website by organic searches, you post sponsored advertisements at the top of search engines. Online marketing is difficult and complex. MORE >>

This resulted in higher click through rates and other bonuses. Like I said, it was huge for people who were big on getting their clients/sites more click through rates but this also introduced many people to schema markup. While Bing and Yahoo are changing the way their SERPs look, Google has decided to join along by removing the use of rel=author. That’s right, no more photos by search results any more. Huge move right? MORE >>

Most smartphone users aren’t going to bother with a slow-loading site when they can simply click away to a competitor with a few simple taps. For example, you may notice your click-through rate for marketing emails is much higher on desktop than mobile. MORE >>

These scores will lead to high cost-per-click and poor ad ranks, thereby limiting your overall reach. Extensions grant you the ability to use real estate for free, can increase click-through rate by as much as 15%, and boost your quality score. B2B owners view AdWords suspiciously. Done incorrectly, AdWords is just like any other advertising venue, an easy place to lose money. Most businesses don’t use AdWords effectively. MORE >>

This resulted in a great deal of poorly written and often times “spammy” content that was stuffed with high-traffic keywords that resulted in poor user experiences and high bounce rates. It focuses on artificial intelligence to understand a user’s intent and to determine the meaning of the query rather than parsing through keywords and content. Take advantage of Google’s shift to semantic search through the use of semantic structured data or semantic markup throughout your Web site. MORE >>