Most smartphone users aren’t going to bother with a slow-loading site when they can simply click away to a competitor with a few simple taps. For example, you may notice your click-through rate for marketing emails is much higher on desktop than mobile. MORE >>

This resulted in higher click through rates and other bonuses. Like I said, it was huge for people who were big on getting their clients/sites more click through rates but this also introduced many people to schema markup. While Bing and Yahoo are changing the way their SERPs look, Google has decided to join along by removing the use of rel=author. That’s right, no more photos by search results any more. Huge move right? MORE >>

Data shows that including video on a landing page increases conversion rates by about 80%. Using video can improve conversion and click-through rates, but poor use of video can actually hurt a company. There is a lot of talk about how video will perform in 2017 and in the coming years. Video has taken enormous strides in the last few years, with dozens of impressive statistics that prove its massive influence on content across virtually every platform. MORE >>

Your click-through rate (CTR) is the number that assesses how many times visitors to your page successfully click through a piece of marketing to a specific goal or end state. Many marketers may consider email marketing a bit outdated in light of the plethora of communication platforms in existence today, but it still provides one of the highest return on investment (ROI) rates of any marketing method. MORE >>

Fetchback, a retargeting platform , released data that shows their retargeting platform “produced huge Valentine’s Day campaign results for its clients; including 600% or higher return on investments, and Click Through Rates of 11%&#. MORE >>