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JANUARY 12, 2009 [Class, Long Tail Keywords] SEOmoz | The Long Tail Theory Gets Challenged, Just Not in Search Query Demand
The Long Tail Theory Gets Challenged, Just Not in Search Query Demand Posted by randfish on Mon (12/22/08) at 10:53 PM Search in the Media Research has been cropping up in the last few years to challenge Chris Andersons modern-classic theory of demand distribution. But a study of digital music sales has posed the first big challenge to this “long tail” theory: more than 10 million of the 13 million tracks available on the internet failed to find a single buyer last year.
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FEBRUARY 25, 2010 [Class, Long Tail Keywords] The Pundits Are Wrong! Don’t Cut Off Your Tail
Don’t Cut Off Your Tail Jan 18, 2010 at 8:00am ET by George Michie Share A quick poll: How many marketers think sending an identical email to everyone on a mailing list will perform better than individually tailored emails based on each recipient’s past behavior? If no one thinks the monolithic approach would ever beat the segmentation approach, why is it that some PPC professionals advocate ditching long tail keywords and letting broad match catch the tail?