While pay-per-click (PPC) is based on immediate calls-to-action via push marketing, social media is based on brand awareness via pull marketing. Use this to your advantage. Utilize paid search data and metrics to strengthen and support social media marketing efforts. First, remember to stick to the 80/20 rule when creating content for social media channels. However, make the 20% you get to be promotional count. MORE >>

It has to go everywhere, people have to access it in many ways. Have a clear call to action. Reinforce your call to action at the the top of the page. Have links to social networks and keep eveything above the fold. Both mobile and social media can be used to: Grow email lists. Effectively onboard them and get to know them. Give them nuggets of information to share. 3 things people need to do on your site. MORE >>

Many users are hesitant to purchase products they can’t touch, feel, or operate prior to purchasing. This makes selling products online tougher than selling in brick and mortar stores; the same obstacles may also apply to catalog purchases. Today, I’d like to give you a thorough understanding of search engine optimization for e-commerce stores and provide you with calls to action, product optimizations, and much more. Calls to Action (CTA). MORE >>

Drip campaigns are complex, require a lot of original content and emails, and take time to put together. They are also good tools for building relationships, boosting retention rates, and increasing sales numbers, while being automated to a large extent. Done correctly, the drip campaign leads customers in a call to action. As a result, careful consideration and preparatory work must be done prior to launch. Is your campaign about to begin? MORE >>

6 Ways to Optimize Your “Thank You” Page for Higher Conversions. The Thank You page is your opportunity to reinforce that a user made the right decision in giving you their contact information. Here are 6 ways to optimize your “Thank You” page for higher conversions.” – Gary Huhn. How to Promote Your Event. “It Here are some suggestions on how to promote an event.” – Gary Huhn. How to Optimize Your Call to Action so Users Can Commit to Action. MORE >>