It has to go everywhere, people have to access it in many ways. Have a clear call to action. Reinforce your call to action at the the top of the page. Have links to social networks and keep eveything above the fold. Both mobile and social media can be used to: Grow email lists. Effectively onboard them and get to know them. Give them nuggets of information to share. 3 things people need to do on your site. MORE >>

Many users are hesitant to purchase products they can’t touch, feel, or operate prior to purchasing. This makes selling products online tougher than selling in brick and mortar stores; the same obstacles may also apply to catalog purchases. Today, I’d like to give you a thorough understanding of search engine optimization for e-commerce stores and provide you with calls to action, product optimizations, and much more. Calls to Action (CTA). MORE >>

Subscribe to our newsletter. As the number of email opens on mobile devices continues to increase (123% in 18 months!), And while I frequently hear about responsive design, I rarely see it in action. Here is the example from that presentation: The responsive design of this email scales the email & increases the text size on mobile devices so that it easy to read on small screens. Like the content & imagery in the email, it’s simple and to the point. MORE >>

Longer sales cycles due to more complex products and services and business purchasing processes often require more information. The content used to educate buyers of B2B products and services can be a very valuable asset when it comes to content optimization and acquiring leads via organic search. Web pages are more often directly linked to by other sites vs images or video, so it makes sense to start optimizing a B2B site’s web pages. MORE >>

From SEO to video marketing and email marketing to social media strategy, attendees looked like they were having a great time, as were we! Below are some takeaways observed when we had a chance to step into some of the great sessions at Atlanta Digital Summit: Keynote: How to Not Suck at Marketing Alexis Ohanian Co-Founder, Reddit. No one wants “your marketing” You have to convince them they should spend their time on you. MORE >>