Drip campaigns are complex, require a lot of original content and emails, and take time to put together. They are also good tools for building relationships, boosting retention rates, and increasing sales numbers, while being automated to a large extent. Done correctly, the drip campaign leads customers in a call to action. As a result, careful consideration and preparatory work must be done prior to launch. Is your campaign about to begin? MORE >>

Many users are hesitant to purchase products they can’t touch, feel, or operate prior to purchasing. This makes selling products online tougher than selling in brick and mortar stores; the same obstacles may also apply to catalog purchases. Today, I’d like to give you a thorough understanding of search engine optimization for e-commerce stores and provide you with calls to action, product optimizations, and much more. Calls to Action (CTA). MORE >>

6 Ways to Optimize Your “Thank You” Page for Higher Conversions. The Thank You page is your opportunity to reinforce that a user made the right decision in giving you their contact information. Here are 6 ways to optimize your “Thank You” page for higher conversions.” – Gary Huhn. How to Promote Your Event. “It Here are some suggestions on how to promote an event.” – Gary Huhn. How to Optimize Your Call to Action so Users Can Commit to Action. MORE >>

Trying to keep up with all the platforms and all your accounts can be both physically and mentally exhausting. Luckily, some great social media tools are available to help you manage your presence and get back to your business. You can upload your brand colors, fonts, and logos to the dashboard, making them accessible whenever you design an image. From a Facebook banner to a Tumblr graphic, this handy platform has you covered. MORE >>

From SEO to video marketing and email marketing to social media strategy, attendees looked like they were having a great time, as were we! Below are some takeaways observed when we had a chance to step into some of the great sessions at Atlanta Digital Summit: Keynote: How to Not Suck at Marketing Alexis Ohanian Co-Founder, Reddit. No one wants “your marketing” You have to convince them they should spend their time on you. MORE >>