Well it would be for traffic; but we want the searcher/user that is closer to the bottom of the buyingfunnel. If the user is at the top or bottom of the buyingfunnel and if the user is looking for information or services.
In my latest post Top Keyword Selection Formula for Organic Search I wrote about selecting top performing keywords that are at the bottom of the buyingfunnel. With paid search campaigns you want to target all levels of the buyingfunnel.
Having good calls to action will help increase conversions and sales by pushing potential customers into the purchase funnel. Purchase Funnel Landing Page. Purchase Funnel Optimizations. There are four stages within the purchase funnel, which was developed by St.