434-978-4300 Home Paid Search Talks Articles Blog About RKG Contact Us Home Rkgblog How Important is the “Tail&# ? An Emperical Study How Important is the “Tail&# ? An Emperical Study Title: How Important is the “Tail&# ? At a recent show one of my colleagues heard a speaker claim that the “tail&# was not important and that by focusing attention exclusively on the head, you can build a better program. How important is the tail?

Don’t Cut Off Your Tail Jan 18, 2010 at 8:00am ET by George Michie Share A quick poll: How many marketers think sending an identical email to everyone on a mailing list will perform better than individually tailored emails based on each recipient’s past behavior? If no one thinks the monolithic approach would ever beat the segmentation approach, why is it that some PPC professionals advocate ditching long tail keywords and letting broad match catch the tail?

Home Members Only News Features Columns Newsletters How To Videos Library Events About Us MEMBER LOGIN > | BECOME A MEMBER > Short Vs. Long Tail: Which Search Queries Perform Best? Feb 23, 2010 at 3:26pm ET by Tom Demers Share The focus on the utility (or lack thereof) of long tail keywords in paid search campaigns seems to ebb and flow, but recently a series of articles about leveraging the long tail for pay-per click have been published.

Occam’s Razor by Avinash Kaushik 06 Apr 2009 01:36 am Google’s Search Based Keyword Tool: Monetize The Long Tail of Search Every once in a long while you come across a tool that just gives you goose bumps, you are instantly infatuated. The Search Based Keyword Tool (SbKT) was that for me. One of the most common phenomenon is the long tail of search. A quick recap: The Search Long Tail. My Long Tail: The Story in Numbers.

Occam’s Razor by Avinash Kaushik 19 Mar 2007 12:59 am Excellent Analytics Tip #10: How Thick is Your Head and How Long is Your Tail? Specifically in the context of key words and key phrases for your business there are those that bring in gobs and gobs of traffic and then there is the, now famous, delightful long tail. Start Sidebar] This post is a bit long but, I think, it contains non-obvious challenging concepts from which anyone could benefit.