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FEBRUARY 25, 2010 [Broad Match, Landing Page] How Important is the “Tail”? An Emperical Study
434-978-4300 Home Paid Search Talks Articles Blog About RKG Contact Us Home Rkgblog How Important is the “Tail ? An Emperical Study How Important is the “Tail ? An Emperical Study Title: How Important is the “Tail ? At a recent show one of my colleagues heard a speaker claim that the “tail was not important and that by focusing attention exclusively on the head, you can build a better program. How important is the tail?
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FEBRUARY 25, 2010 [Broad Match, Landing Page] The Pundits Are Wrong! Don’t Cut Off Your Tail
Don’t Cut Off Your Tail Jan 18, 2010 at 8:00am ET by George Michie Share A quick poll: How many marketers think sending an identical email to everyone on a mailing list will perform better than individually tailored emails based on each recipient’s past behavior? If no one thinks the monolithic approach would ever beat the segmentation approach, why is it that some PPC professionals advocate ditching long tail keywords and letting broad match catch the tail?
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