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Don’t Cut Off Your Tail Jan 18, 2010 at 8:00am ET by George Michie Share A quick poll: How many marketers think sending an identical email to everyone on a mailing list will perform better than individually tailored emails based on each recipient’s past behavior? If no one thinks the monolithic approach would ever beat the segmentation approach, why is it that some PPC professionals advocate ditching longtailkeywords and letting broadmatch catch the tail?
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