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MAY 31, 2009 [Books, Cost Per Sale] The ROI of PPC Beats Most Advertising Opportunities
Here’s what we saw in February 2009, which was a strong hotel booking month, for one of our clients. To protect client identity and competitive advantages, I can’t share the spends or sales volumes, but I can tell you that the lion’s share of revenue came from Pay Per Click. Naturally, your cost per sale is lower, and this increases your ROI. Details on PPC Efforts Pay Per Click included Google AdWords, Yahoo, and MSN.