My real challenge was getting my staff to warm to the concept of being a blogger. That was the voice of many of my bloggers at one time or another. Eventually, these smart people see that blogging thrusts them and their content into the spotlight in a long-term, efficient manner.
Now that you know about a bit about the longtail heres how you can leverage the longtail in various parts of your day-to-day marketing: 1. e.g. "internet marketing for lead generation" would be a good longtail key phrase, compared to just inbound marketing.