We have reached a point in late 2010 where the work required to generate traffic for a normal blog via search engines is much greater than that required to generate an equal amount of traffic via social media. Google can’t easily tell the difference a legitimate blog from a made for Adsense spam site. The power of brands. You do. MORE >>

Big media, blogs and Google are all beginning to take notice. I've been writing a lot about so-called 'content farms' in recent months - companies like Demand Media and Answers.com which create thousands of pieces of content per day and are making a big impact on the Web. on a par with the likes of Apple and AOL. Sponsor. Yes it is. Discuss. MORE >>

Online Marketing Blog TopRank's internet marketing blog on the intersection of social media, digital public relations and search engine marketing. Last month we ran a poll of Online Marketing Blog readers to discover preferences for learning and staying up to date with current search engine marketing strategies and tactics. MORE >>

Twenty-nine days ago, I set out to write a post a day for this blog. My less-than-helpful blogging companion. What I feared might turn out to be a month of sub-par blog posts ended up at least as good as my average work, and possibly better. More content means more blog traffic. It’s a blog. think so. Get personal. MORE >>

As he does so often and so well, Mark Schaeffer has sparked yet another fascinating debate on his blog today. Reviving a topic addressed last March by Jon Buscall and Mitch Joel , he argues against their position that CEOs should not use ghost writers for their blogs. Maybe, just maybe, a blog isn’t a good idea for most CEOs.  MORE >>