Home Members Only News Features Columns Newsletters How To Videos Library Events About Us MEMBER LOGIN > | BECOME A MEMBER > Short Vs. Long Tail: Which Search Queries Perform Best? Feb 23, 2010 at 3:26pm ET by Tom Demers Share The focus on the utility (or lack thereof) of long tail keywords in paid search campaigns seems to ebb and flow, but recently a series of articles about leveraging the long tail for pay-per click have been published. paid search accounts. MORE >>

By Marshall Kirkpatrick / January 26, 2011 8:30 AM / 13 Comments Tweet Hacker News The rise of social media has led to an exponential proliferation of content online and widespread demand for tools to filter that information. We asked three people building cutting-edge social software what they think the relationship between relevance, popularity and filtering is going to be in the future. are proof that social authority is becoming important. MORE >>

Jon Samsel Social media, SEO, marketing and writing Home Bio Books Portfolio Login 250 Essential Social Media Tools Comprehensive social media (brand) monitoring & performance optimization can be a daunting task. To be effective, smart marketers should have a wide array of tools at their disposal — tools that are not always exclusive to ’social media’ tools per se. Google is another wonderful source of free social data. MORE >>

Home News Features Columns How To Newsletters & Feeds Members Only Events Community About Us MEMBER LOGIN > | BECOME A MEMBER > How To Optimize For Conversion In Organic Search Results May 12, 2009 at 4:24pm ET by Daniel Waisberg In the past, SEO success was measured by rankings of target keywords; then the focus moved to traffic; today we have moved into the bottom-line era: organic traffic should be measured by its impact on revenue. First Time Visit? Start Here! MORE >>

no yes(Charlotte, NC) Public(Charlotte, NC) yes no Tilden Hempstead NY yes(Hempstead NY) yes(Hempstead NY) Public(Herndon, VA) no no Sears Hoffman Estates, IL no no PublicHoffman Estates, IL n/a no GoodyearGemini Akron OH no no PublicAkron OH n/a no * - on subdomains With all of the possible cities in place we’ll look at searches for [ciytname auto repair] we’ll be looking at two separate issues: the local/map onebox listing and the standard listing in the normal SERP’s. MORE >>