What a customer might type into a search box on Google, Yahoo or Bing may very well be different than the language the company uses in it’s own marketing and advertising content. In case where they use KPI's they must have been using the wrong one.
Google and Bing have added additional functionality in both ad formats and targeting. With this in mind, streamline your KPI’s to align with the goals of your business and users searching for your services or products.
2 - Set Up Google & Bing Webmaster Tools Accounts Both Google & Bing have webmaster tools programs that monitor data about your site and message it back to you through online interfaces. define:kpi (or any other term, acronym etc.)
Each additional column represents a KPI for this term: how long users stayed on the website after searching, how many users clicked on a result from this search, newsletter signup (conversion), and registration (conversion). First Time Visit? Start Here!