434-978-4300 Home Paid Search Talks Articles Blog About RKG Contact Us Home Rkgblog How Important is the “Tail ? An Emperical Study How Important is the “Tail ? An Emperical Study Title: How Important is the “Tail ? At a recent show one of my colleagues heard a speaker claim that the “tail was not important and that by focusing attention exclusively on the head, you can build a better program. How important is the tail?