Example Google Optimised Themed Structure The example site is about widgets, it is called widget-world.com. The home page receives a lot of good links (and PageRank) because people like the site. Most of these links use the word widget or widgets. We title the home page "Widget World, we have Widgets" to capitalise on those links and their link text; we also use the words widget and widgets in the page. Keep Important Phrases High in the Pyramid.