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| | SECONDSTEPSEARCH.COM
MARCH 18, 2010 [Back link, Link Popularity] Anatomy of a Start Up - Back Link Software
Majestic SEO is perhaps my all time favorite SEO tool, and is actually utilized in Second Step Search’s link system. However, since we didn’t help them, they were left to wander back into an abyss of SEOs willing to scalp them over and over again. Trust me, there are not good link builders, content writers, and conversion experts on every corner. We are also finding that the upside of this is we are putting a lot of out-of-work writers back to work.
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| | WWW.WEBMASTERWORLD.COM
JANUARY 12, 2009 [Back link, Link Popularity] Search Engine Theme Pyramids and Google
The home page receives a lot of good links (and PageRank) because people like the site. Most of these links use the word widget or widgets. We title the home page "Widget World, we have Widgets" to capitalise on those links and their link text; we also use the words widget and widgets in the page. As the fuzziness of widgets has a little competition in the area, we are targeting the title, body text and inbound link text on those words in the medium PR pages.