Publishers can gain additional insights into their operations by taking a second look at the average Article Lifespan of their news properties.  Article Lifespan is the amount of time an article spends as a Current Article before moving into Archive. The Is Article Lifespan part of your strategic discussion? MORE >>

Should News Media Publishers Optimize for more Page Views or more Article Views ? was spending my weekend in Albany having good positive day long discussions with a publisher about whether one should optimize for more Page views per visit (PPV) or more Article views per visit (APV). Cheers :-). Dennis ( @dennismortensen ). MORE >>

One of the value propositions for Browse My Stuff is that it organizes content in a way that should be good to help long tail SEO ( search engine optimization ).  When we were in the process of designing Browse My Stuff, I had a hard time finding good resources on how to go about long tail SEO.  I’m still constantly looking.  SEO Aberdeen. MORE >>

A spate of recent blog posts have, independently it seems, questioned the traditional preeminence of the article as the basic unit of journalism. think of the article not as the goal of journalism but as a value-added luxury or as a byproduct of the process.”. It encourages sensationalism.”. MORE >>

Find below a picture of our Article Position Recommendations screen as rendered on an iPad: We expose some of our real-time metrics as part of the platform, and you can find a picture of our real-time Article Performance report below as rendered on an iPhone. Dennis ( @dennismortensen ). MORE >>