| || |
|Page 1 of 1 || Previous | Next |
| || | SEARCHENGINELAND.COM
FEBRUARY 25, 2010 [Advertising Copy, AOL] The Pundits Are Wrong! Don’t Cut Off Your Tail
The benefits of the long tail search advertising are exactly like the benefits of email segmentation. Consider: The more targeted ad is served having better ad copy which raises CTR and therefore Quality Score. Now Google is basically paying you to bid on phrase or broad matched keywords with very high competition so they can get more money out of advertisers. TODAY ON SEARCH ENGINE LAND TOP STORIES Google Advertises Chrome … On Bing!