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DECEMBER 15, 2009 [Advertising Copy, AOL] How Google Can Combat Content Farms
The solution is of course for Google and other search engines to find better ways to surface quality content , whether that be from traditional news media, blogs or even Demand Media ( not all of its content is poor quality ). So how can Google evolve to identify quality content better? Pah, Does Google Need to Bother? Perhaps we should first answer the question: why should Google be worried about the quality issue? Google dictates the rules, does it not?
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FEBRUARY 25, 2010 [Advertising Copy, AOL] The Pundits Are Wrong! Don’t Cut Off Your Tail
The benefits of the long tail search advertising are exactly like the benefits of email segmentation. Consider: The more targeted ad is served having better ad copy which raises CTR and therefore Quality Score. I’ve never been able to get my head around why Google advocate (and they do) the few broad match term approach. I think this is absurd especially since Google won’t release the number of searches that would get you out of this “Red Zone.