If your marketing or advertising divisions insist on using tracking parameters, write the info to a cookie and 301 to the proper page. If you do change, handle the 301’s properly. Keep as much extraneous information as possible out of the URL, writing the extra bits into a cookie if you absolutely need them and performing a 301 redirect. MORE >>

This time Matt Cutts is said to have mentioned that their 200 variables in Google algorithm and already plenty of people started looking for them. Home About Contact Rumor Bin | Search Engine Optimization Let’s Try to Find All 200 Parameters in Google Algorithm Email Ann Smarty Follow me on Twitter Ann Smarty 12/18/09 45 Comments I am sure Googlers should be enjoying this: hardly can they say a word, there follows a wealth of guessed and speculations. MORE >>

2) 301 Redirect. Unlike a 404, the 301 tells visitors (humans and bots) that the page has permanently moved to another location. It’s amazing how often I see someone set a 301 or canonical to one version of a page, and then continue to link internally to the non-canonical version and fill their XML sitemap with non-canonical URLs. Log in. Sign up. Feedback. Request a Feature. Help Desk. Contact us. Features. Pricing & Plans. Community. SEO Blog. YOUmoz User Blog. MORE >>

301 Redirect This section includes the server side code for 301 redirects on Apache. 301 redirects on IIS are setup using the provided GUI and therefore were not included on this cheat sheet. Some other thoughts: - bold or strong doesnt matter ( according to Matt Cutts ) - I would add some more mod-rewrites to show how to redirect "/index.php?site=something" MORE >>

The same applies to hidden links , which Matt Cutts has openly stated break their webmaster guidelines. To avoid Google penalties, use a 301 re-direct or Mod Rewrite technique instead of these methods. There is some evidence that buying links can hurt rankings and this was implied by comments from Matt Cutts (a Google engineer) on his Google SEO blog. Advice on how to check for a Google penalty. MORE >>