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VISUAL REVENUE
MAY 17, 2012
[2012, Homepage] News Publishers: Your Mobile Homepage Should Not Mirror Your Desktop Homepage
In other words, I am looking for type and category specific stories for my mobile homepage. With that said, there are many reasons for replicating homepage programming across channels – whether that be technical restrictions or a desire for consistency. During my 9 min.
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VISUAL REVENUE
MAY 28, 2012
[2012, Homepage] The art of The Washington Post Homepage
Go read his post or just the below excerpt about intelligent homepage programming : “To stay appealing, the [Washington Post] home page has to change constantly, and it demands a rapid-fire supply of three things: fresh ingredients — news stories, graphics, photos, videos; reader data — a constantly updated stream of online indices that measure what users are reading and not reading; and finally a big helping of old-fashioned news judgment.“. Cheers and happy homepage programming :-).
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RECENT POSTS
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VISUAL REVENUE
APRIL 22, 2012
[2012, Homepage] Helping Editors break out of the Filter bubble
Editors fueled by gut feel and diet coke (hand curated stories selected for the homepage). Editor Curated Content Promotion (or intelligent Homepage Programming if you will) should be a process where the editor decides what story to go with, but not on experience alone, but a call powered by proper data and full on decision support. News Media Optimization Eli Pariser Filter Bubble Homepage Programming Sarah Kendzior Yahoo
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VISUAL REVENUE
JUNE 13, 2012
[2012, Homepage] Angela Matusik talks VR obsession & 100% increase in Homepage CTR
Visual Revenue allows us to tweak a headline and story placement on our homepage and as a result we’ve improved click throughs by more than 2X so far.
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VISUAL REVENUE
AUGUST 21, 2012
[2012, Homepage] Infographic: The Data-Driven Newsroom; How do you Stack Up?
We’ve been collecting data for well over two years now and our customers often ask questions like: “How does my Homepage CTR compare to others in the industry?” ” “How many times should I be updating my Homepage during an average day?”
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VIZION
NOVEMBER 6, 2012
[2012, Homepage] 5 Social Media Marketing Tips from the 2012 Presidential Election
As the 2012 Presidential Election comes to a close this evening, there are several social media marketing lessons that can be taken away from this year’s campaign. Fast-forward to 2012 and not much has changed when it comes to the role social media has played in this year’s election.
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