Founded by Joshua Topolsky and several other former Engadget staff, it’s been praised for its dynamic design and for features like StoryStream, which aggregates the site’s content into timelines. Does its future lie in becoming a great destination site, or in creating a unique identity for its content? ” Though the design, usability, and coherence of site or publication design are still important, they matter less to the success of content than they used to. MORE >>

); RSS Login or Signup ); FC Expert Blog How B2B PR Will Succeed in 2011 BY FC Expert Blogger Wendy Marx Tue Jan 11, 2011 This blog is written by a member of our expert blogging community and expresses that experts views alone. Elizabeth Sosnow recently penned a thoughtful post with the title: " How B2B PR will Fail in 2011." While the title is provocative, a more optimistic titlemight be, "How B2B PR will Succeed in 2011." MORE >>

This was not only easier than our publishing CMS at work (where the same process would have taken hours, not seconds) but more functional—because there were comments, something most content management systems still lack. They still create arbitrary lines in their heads between professional journalism and the rest of the content on the web, and don’t really think of the mass of blogs, forums, social networks, video and other forms of content as competition. MORE >>

And they don’t just want your own, original information—they want all the relevant content they can find, regardless of where it comes from. So you must point them to it by identifying and aggregating good content from other sites—even from competitive sites. Treat your editors and other content creators as publishers. The old editor-in-chief, top-down, command-and-control approach to managing a content team doesn’t work in an era of personalized content. MORE >>

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