We have a host of exciting new features to showcase, the first of which is: The Article Engagement Indicator. One of these is how well each article you promote on a front page drives further ‘down-stream’ engagement or, put another way, how deep that article drives a user into other site content once they’ve finished reading it. Two examples: 1) Whilst this article might be a great read, it is not driving your readers deeper into your property. MORE >>

Related posts: Rethinking the Article as the Basic Unit of Journalism. Adam Tinworth. If I were asked to name one active blogger that every B2B journalist should follow, I would probably suggest Adam Tinworth. For more than eight years, the British trade press editor has blogged about journalism, social media, and much more on One Man and His Blog. MORE >>

I doubt that the writer really objects to the authorized collecting and reprinting of articles: Reader’s Digest popularized that concept nearly a century ago, and until recently, at least, plenty of subscribers seemed to like the idea. More likely the writer was thinking not of legitimate republication, but collecting and reprinting entire articles without permission or payment. What is it about aggregation that riles so many journalists? MORE >>

” How he and many others now read content, he argued, was in aggregation: “So if there’s a great Verge article on the Jawbone Up , I will see it in my Twitter stream or in my RSS feed, I’ll read the article, but then I’ll leave the site.” MUD day 8: There’s been a lot of excitement in the past week about the new Web publication The Verge. MORE >>

In the marketing world, article syndication refers to the process by which articles, columns, stories, photographs and other featured content is simultaneously distributed for publication on various websites. Since Google Panda some marketers have given up on the use of article syndication as a part of their marketing strategy, but many still believe that this practice can still prove to be quite effective if done properly. MORE >>