We have a host of exciting new features to showcase, the first of which is: The Article Engagement Indicator. One of these is how well each article you promote on a front page drives further ‘down-stream’ engagement or, put another way, how deep that article drives a user into other site content once they’ve finished reading it. Two examples: 1) Whilst this article might be a great read, it is not driving your readers deeper into your property. MORE >>

I doubt that the writer really objects to the authorized collecting and reprinting of articles: Reader’s Digest popularized that concept nearly a century ago, and until recently, at least, plenty of subscribers seemed to like the idea. More likely the writer was thinking not of legitimate republication, but collecting and reprinting entire articles without permission or payment. What is it about aggregation that riles so many journalists? MORE >>

Home About Archives How To Pitch SME Newsletter SME-TV Speaking Work With Me Five Social Media Trends for 2011 November 16, 2010 · View Comments Share Where is social media headed? Although everyone and their uncle is doing or will be doing 2011 prognostication pieces , I’m jumping into the fray and offering my own predictions and a bit of analysis on where we’re headed as we close out the final six weeks of 2010. MORE >>

Tweets or retweets that link to the editor’s own articles or other content from the publisher’s brands. As with other business-to-business content creators these days, there are few trade press editors who don’t have—and at least occasionally use—a Twitter account. The obvious promotional benefits of this social media tool have led most trade publishers to insist, rightly, that their editors use it. MORE >>

In the marketing world, article syndication refers to the process by which articles, columns, stories, photographs and other featured content is simultaneously distributed for publication on various websites. Since Google Panda some marketers have given up on the use of article syndication as a part of their marketing strategy, but many still believe that this practice can still prove to be quite effective if done properly. MORE >>