The Digital Strategist Mike Fruchters stream of consciousness on digital marketing, with a heavy bias on social media. Blog Contact Subscribe via Email Subscribe via RSS « Back to blog Social Media Toolkit Edit Delete Autopost The barrier for getting started with social media is low, its dependent on your involvement level, objectives and goals. Social media, after all is about the conversation. Social media, is well, social. MORE >>

Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily. Virality & Search Topsy One part virality tool, one part tracking mechanism, one part social listening post, Topsy is becoming one of new favorites. Swix This is a slick new social media dashboard program that I’ve been trying. MORE >>

Home About Archives How To Pitch SME Newsletter SME-TV Speaking Work With Me Five Social Media Trends for 2011 November 16, 2010 · View Comments Share Where is social media headed? Although everyone and their uncle is doing or will be doing 2011 prognostication pieces , I’m jumping into the fray and offering my own predictions and a bit of analysis on where we’re headed as we close out the final six weeks of 2010. MORE >>

Home About Resources Archives Subscribe Consulting Contact Online Marketing Blog Newsletter BIGLIST Blogs SEO Social Media Content Marketing PR Liveblogging Interviews More » 22 Social Media Marketing Management Tools Lee Odden on Sep 24th, 2010 Online Marketing , Social Media Tweet Share With every online marketing channel and discipline, there must be tools to make the task of marketing more efficient and effective. MORE >>

For B2B journalists and editors, the transition to the social-media era can be daunting, especially if they rely on their employers to lead the way. As an ASBPE-Medill survey of B2B editors showed last April, traditional publishing companies have offered little new-media training or guidance. Social media is in part about the empowerment of individuals, and if publishers are letting their employees go it alone, so much the better. Be media neutral. MORE >>