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FEBRUARY 25, 2010 [2010, Advertising Copy] The Pundits Are Wrong! Don’t Cut Off Your Tail
Don’t Cut Off Your Tail Jan 18, 2010 at 8:00am ET by George Michie Share A quick poll: How many marketers think sending an identical email to everyone on a mailing list will perform better than individually tailored emails based on each recipient’s past behavior? The benefits of the long tail search advertising are exactly like the benefits of email segmentation. Consider: The more targeted ad is served having better ad copy which raises CTR and therefore Quality Score.
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NOVEMBER 17, 2009 [2010, Advertising Copy] 11 Effective, Efficient Ways To Use Limited Time To Build Links
Include copy and paste “link to us code and encourage linking by offering an incentive to link. If you haven’t already, ask for permission to use their brand name in your advertising to avoid trademark issues down the road. En Espanol | Contact | Members Info | RSS Feeds | Email Subscriptions | Privacy | Advertise © 2009 Third Door Media, Inc. Google, Yahoo & Microsoft logos trademark respective companies and used with permission.