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FEBRUARY 25, 2010 [2010, Advertising Copy] The Pundits Are Wrong! Don’t Cut Off Your Tail
Don’t Cut Off Your Tail Jan 18, 2010 at 8:00am ET by George Michie Share A quick poll: How many marketers think sending an identical email to everyone on a mailing list will perform better than individually tailored emails based on each recipient’s past behavior? The benefits of the long tail search advertising are exactly like the benefits of email segmentation. Consider: The more targeted ad is served having better ad copy which raises CTR and therefore Quality Score.
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DECEMBER 15, 2009 [2010, Advertising Copy] How Google Can Combat Content Farms
Will this lead to an improvement in 2010? John Battelle is even expecting a "major breakthrough" in search in 2010. One thing is for sure, Google will need to do more in 2010 if its to stay ahead of the content farms and continue to surface quality content for its millions of users. Lenley | December 15, 2009 4:26 PM I took a look at Aols Seed.com today.