Also, at least twice a week, you should again check Technorati and Google Blog Search for new mentions about your company, and repeat the process. Which doesnt hurt your companys GoogleJuice either. Mack, Thanks for such an insightful and processed format.
The company is vested in building strong relationships, and not selling product now through Googlejuice. Links to targeted bloggers increase their Google page rank and Technorati authority. Make them part of the process.