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JUNE 24, 2009 [2009, Google Juice] Six Steps to Better Blogger Relations
The company (or organization) can contribute valuable information or insights to the marketplace’s conversation c. By not over exuding one’s own need for coverage now, organizations support the community approach to social media. The company is vested in building strong relationships, and not selling product now through Google juice. Links to targeted bloggers increase their Google page rank and Technorati authority.