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JUNE 24, 2009 [2009, Google Juice] Six Steps to Better Blogger Relations
This approach, in general, follows a bad media relations trend where hits matter more than relationships. You’ve researched the blogs that matter to your company, including critical magic middle blogs b. The company is vested in building strong relationships, and not selling product now through Google juice. Links to targeted bloggers increase their Google page rank and Technorati authority.