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JUNE 24, 2009 [2009, Events] Six Steps to Better Blogger Relations
This approach, in general, follows a bad media relations trend where hits matter more than relationships. That the company is committed to a campaign rather than an event The Six Steps for better blogger relationships are: 1) Win the War, Not the Battle: By focusing on the relationship rather than the individual pitch, long-term results are built. The company is vested in building strong relationships, and not selling product now through Google juice.