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Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? MEMBER LOGIN > | BECOME A MEMBER > Your Site’s Traffic Has Plummeted Since Google’s Farmer/Panda Update. Mar 5, 2011 at 4:57pm ET by Vanessa Fox Google’s latest algorithm change has impacted nearly 12% of queries. Google is a data-driven company, so anecdotal reports just don’t stand up against hard numbers.