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DECEMBER 13, 2010 [2005, Larry Page] Signal, Curation, Discovery
Instead of using the site as the discrete unit of discovery, it used the page - a specific unit of content. Its core algorithm, after all, was called PageRank - yes, named after co-founder Larry Page, but the entendre stuck because it was apt). Not to mention, Facebook wasnt a very lively place to discover whats up, at least not until the newsfeed was forced onto the home page. Thats because that search bar only searches whats on your page, not all of Tumblr itself.