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| | WWW.RIMMKAUFMAN.COM
FEBRUARY 25, 2010 [2003, Broad Match] How Important is the “Tail”? An Emperical Study
For simplicity sake we aggregated the data by KW collapsing the distinctions between geo-targeted campaigns, different syndication and match-type settings. KW lists have been built exhaustively by our OCD analysts, the “head KW have received heavy attention with smart use of combined match-types, syndication settings, thorough and appropriate negative lists, well-chosen and tested landing pages and copy.
| | SEARCHENGINELAND.COM
FEBRUARY 25, 2010 [2003, Broad Match] The Pundits Are Wrong! Don’t Cut Off Your Tail
If no one thinks the monolithic approach would ever beat the segmentation approach, why is it that some PPC professionals advocate ditching long tail keywords and letting broad match catch the tail? Nevertheless, some argue that those targeted searches would be captured by broad match anyway, so there’s no real advantage gained by building out and maintaining a comprehensive keyword list.
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